by Laura Donovan May 12, 2016 Follow @thewordproMay 12, 2016 Social Media Marketing is more than just posting a link to an article or a funny meme. Social Media Marketing is not only a forum to post information that will generate interest and engagement, increasing online visibility, search rank and more. Social Media Marketing is … Continue reading Ignoring Customers on Social Media Will Hurt Your Bottom Line
by Hesha Patel April 3, 2016 Follow @JKGroupIncApril 3, 2016 The evidence that corporate giving programs improve a company’s performance has been increasingly recognized over the past decade. More employers today than ever understand it is a critical aspect of leading a successful business. However, the scope is too narrow on the benefits of corporate … Continue reading Corporate Philanthropy: The Bottom Line for Engagement
by Susannah Morris March 6, 2016March 6, 2016 When you check your ecommerce analytics to discover what’s working and what isn’t, how involved do you get? Do you simply glance at your marketing stream and your outcome to decide if you’re pleased or dissatisfied? After all, if the numbers are going up, what’s the reason … Continue reading Ecommerce Analytics: 4 Metrics that Aren’t What They Seem –– Plus, Actionable Steps to Increase Your Bottom Line
by Charles Knadler February 16, 2016 Follow @enerbankFebruary 16, 2016 If you’re like me, you’re most comfortable talking to your best customers. They love your products or service, or both, and they say you’re doing a great job. While it’s exciting to get that kind of feedback, it isn’t necessarily the constructive criticism you often … Continue reading How Casual Criticism Can Boost Your Bottom Line
by Vicki Escarra December 1, 2015December 1, 2015 The holiday season is a time when many companies donate to charities, both to highlight their values and commitment to improving lives and to ensure a charitable tax deduction before the end of the year. With the economy continuing to struggle, you might think you can’t afford … Continue reading Double Your Bottom Line: How Giving Back Boosts Business
by Tracey Wallace November 16, 2015 Follow @tracewallNovember 16, 2015 Birchbox and Dollar Shave Club are two successful and inspirational companies who, along with a handful of others, have transformed the way consumers think about monthly subscriptions to health & beauty items and the way products can be packaged as sets. But today, on Veteran’s … Continue reading How This 70-Year-Old Nonprofit Launched a Holiday Gift Site Weeks Before Black Friday –– And Quickly Boosted Their Bottom Line
Can’t get content marketing buy-in? Columnist Kerry Jones gives you a roadmap for explaining the long-term benefits of an on- and off-site content strategy. Kerry Jones on November 11, 2015 Your CEO doesn’t care about the number of tweets a blog post gets or how many times a white paper is downloaded. Instead, the higher-ups … Continue reading How A Content Marketing Strategy Drives Your Bottom Line
Sabel HarrisOctober 30, 2015 I started listening to a new podcast called Hidden Brain by NPR. It discusses and breakdowns the hidden intricacies of the human mind. The one I listened, that sparked this blog post, talked about motivations and how our brain feels when we are motivated. The interesting spin was that people generally … Continue reading 3 Ways to Motivate Top, Middle, and Bottom Performers
Troy HollenbeckJuly 16, 2015 So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog? Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, productsand services share their top 10 tips for how to successfully market your business … Continue reading Top 8 Ways Twitter Can Boost Your Bottom Line
Victoria VessellaJune 6, 2015 Data is as equally-weighted a strategic corporate resource as capital, seeing that our economy has shifted from one of industry to one of information. Having an efficient data collection system in place is vital for the survival and growth of any business. Employees should have the ability to gather data about … Continue reading How Real-Time Data Collection Can Improve Your Bottom Line
