Troy Hollenbeck
So how can you leverage the popular 140-character social media site to drive more traffic to your business or blog?
Dozens of Twitter experts, marketing pros and business leaders who have used Twitter to market their brands, products
and services share their top 10 tips for how to successfully market your business on Twitter — or employ Twitter as a marketing tool.
Not only is Twitter a highly effective at creating an audience and targeted followers, it is also excellent for branding and lead generation.
So what are the top 8 ways to use Twitter to your advantage?
Let’s take a look…
1. Optimize your Twitter bio – Make sure your business identity and voice are branded well. That means having a bio that tells people who you are and includes a link to your company website, blog or a landing page — and having
“A consistant approach so your Twitter connections know what your about and what you do.”
2. Find out who the influencers and experts are – Discover out who the influencers and professionals are in your niche are, and communicate with them on a routine basis. Follow and communicate with them on a routine (day-to-day) basis.
Make a list of the 100 most prominent entrepreneurs in your niche– reporters, entrepreneurs, possible clients/customers, prominent blog writers and published authors, possible partners, and so on. Add them to a personal Twitter list and engage with them daily, not using any advertising. The very first people to help develop your brand needs to come inside, make sure your colleagues are following you on Twitter and tweeting, retweeting, engaging, and so on, and you do the same on a daily basis.
“Tweet frequently. Regular tweeting is an indication of an active, healthy profile”
“I suggest everyday posts and engagement so that you are leading of mind on a constant basis,” Fathi states. Simply make certain you are tweeting appropriate or helpful details, content your followers will certainly check out, click, retweet and/or favorite.
3. Do not hesitate to request some Twitter love. Ask followers to retweet, discuss or preferred your tweets– or to share content with a fresh tweet. And be sure to react in a respectful, like an expert in your field. And lots of people that follow you now will be very receptive to that, if you retweet, do shout-outs and favorite people’s tweets, they will do the same back to you, i find.
“Show some Twitter love and do shoutouts, retweets, and favorite an influencers tweet and watch how many people will come and follow you”
4. Retweet. Don’t hesitate to retweet as this will help you in your own market as others see what you retweet and shows up on your Twitter feed.
5. Sponsored tweets. Many people have no clue about favoriting tweets, however it can get somebody’s interest more than a retweet or a sponsored tweet.
Look at the trending subjects and hashtags and discover a method to make an appropriate connection to your brand. By putting your company amongst the trending subjects, your deal with will certainly be seen when individuals browse tweets concerning that specific hashtag.
“Hashtags must be utilized moderately, as they can be seen as ‘Twitter spam’ when over made use of or connected to unimportant content”
6. Offer discount rates or unique offers to Twitter followers. “Run Twitter contests such as: ‘The next 50 individuals that retweet me will certainly get a voucher for 50 percent off,’ or have individuals publish images of themselves in the shop or making use of the item and do a random illustration.
“Get visual, Photos and videos drive 3 to 4 more clicks on Twitter”
Images, videos and other rich media have actually shown to get more views, clicks and shares than plain text tweets.
While you might be doing an excellent job at engaging followers, a trending post on the “Iran Nuclear Deal”, is much less useful than, rich, in-stream content where somebody can, for instance, see a movie trailer and discover where the motion picture is playing in their area. A short video on what your trying to explain works best at driving Twitter followers and engagement.
7. Use Promoted Tweets. Be sure to target your audience with Promoted Tweets.
Simply make sure that your promoted tweets aren’t seen as spammy, The objective is to give good value that develops into trust and credibility, not to trick people into clicking a link, is important.
“And Keep it fresh and new, make sure your promoted tweets do not run for too long”
If you wish to remain to get that message throughout, discover a different way to say it. Twitter, like other social media platforms, is much more reliable when incorporated with your other marketing activities, like a sales funnel, Linkedin profile, or your blog.
Use Twitter’s native analytics daily to get a grasp on exactly what’s resonating and exactly what’s not with your audience as soon as you’ve developed it.In the analytics dashboard, you’ll be able to inform exactly what your finest days to tweet are, the types of content that are more preferred and the demographics of the followers that you’re bring in.
8. Use Twitter analytics. Use Twitter’s native analytics daily to get a grasp on what’s resonating and what’s not with your audience once you’ve built it. In the analytics dashboard, you’ll be able to tell what your best days to tweet are, the types of content that are more favored and the demographics of the followers that you’re attracting.
You get lots of valuable information what people like reading and tweeting, and what they don’t. Some older posts may need to be tweaked abit and then reposted, which works well.
In summary, using these techniques has worked well for me and have built a sizeable Twitter following to 106K of quality followers. Everyday spend atleast an hour going through your messages and connecting with people. While i’m not a big fan of direct messaging, i do occasionally message someone back, read their blog and then reply to them.
This also let’s people know your account isn’t completely automated and gives that “Real Factor” to your account.
And finally, Twitter can be used for “lead generation” if you use these steps on a daily basis and followup with new followers and messages. Instead of posting ads like others do, that doesn’t work i find, get a conversion going is the best way. Don’t be “Selly” or “Pushing” is a good tip here, nobody like that. I find replying to their post, and everything else i mentioned in this post works quite well at building a large following.
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