Jimmy DalyJanuary 24, 2015 “A life cycle is a series of changes in form that an organism undergoes, returning to the starting state.” The term lifecycle marketing infers that customers experience a contiguous, sequential process that does not end. Taken literally, this means that when a customer makes a purchase, they’ve reached the end of … Continue reading How To Send Better Email Receipts
by Laurie Sullivan, January 21, 2015 Consumer product goods companies and retailers have an interesting opportunity to cross-sell products online. While baby-related items like wipes and diapers typically are shipped to homes in bulk, an increasing number of consumers now add coffee, creamer, mascara, and candy to the online order. It has become more of … Continue reading CPG Brands Getting Better At Building Cross-Category Relationships With Online Shoppers
Sarah ClarkJanuary 14, 2015 LinkedIn is a powerful social media platform that according to its statistical data, reports to have more than approximately 332 million members by now. An ideal platform with a steady increase in the number of users per month, LinkedIn will soon grow into a powerful marketing tool of the twenty first … Continue reading 4 LinkedIn Marketing Strategies To Return Better Conversions
Contributor Jonathan Blank discusses the steps he will take to better understand his brand’s customer base this year and invites you to do the same. Jonathan Blank on December 31, 2014 As we flip the calendar from 2014 to 2015, you probably have an increased budget for content marketing. Well, at least 58% of … Continue reading 3 Steps To Better Understand Your Customers’ Content Needs In 2015
Erica Abbott December 27, 2014 Most of the time, the start of a new year is signaled by making some type of resolution, whether it be pledging to go to the gym more often or spending more time with family. But those resolutions are rarely kept and they usually end up getting broken a … Continue reading 5 Pinterest New Years Eve Ideas That Are Better Than Making A Resolution For 2015
by Matt Pollnow December 26th, 2014 Here are some easy tips to make sure your website can convert visits to leads. Proper Landing Pages Whether you are engaging in paid search, SEO or social media campaigns, it’s crucial to make sure your ads, social posts, organic search results or any online promotion lead a … Continue reading 7 Website Tips for Better Conversions
James Clear December 19, 2014 In 1930, a 23-year-old teacher in Uruguay named Juan Carlos Ceriani created a new sport. Ceriani wanted to design a game that was similar to soccer, but that his students could play indoors throughout the year. His new game became known as futsal. Futsal is very similar to soccer, … Continue reading How Constraints Make You Better: Why The Right Limitations Boost Performance
Carolyn Crewe December 17, 2014 It’s surprising how many entrepreneurs make decisions about everything from business strategy to social media based on intuition and gut feelings. Not knowing if you made the right decision for your business is the stuff that probably keeps you up at night. While there’s never a guarantee, what if … Continue reading 5 Google Tools For Better Business Decisions
Millward Brown eye-tracking test shows more people are noticing and reading the ads; Facebook reports advertisers are seeing higher conversion rates. Martin Beck on December 15, 2014 Last April, Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today, the social network released … Continue reading Facebook Says Redesigned Right-Rail Ads Are Performing Better
Megan Hannay December 9, 2014 Those of us who can pass hours filtering through keyword referrals and bounce rates know that nothing replaces the thrill of raw data results on website growth tactics. When a blog post ranks for a new popular key phrase or when new website copy increases conversions, we can see our … Continue reading Questions to Make Your Best Pages Better Using Heat Maps
