by Erika Dickstein Follow @springinsightOctober 1, 2016 We all know what a bad customer service experience feels like: You take the afternoon off and treat yourself to a trip to the spa. You are feeling totally relaxed after your amazing massage. Ahhh! But then the receptionist ignores you when you go up to the desk … Continue reading The Business of the Brain on the Internet: The Psychology Behind Customer Service and Your Website
Columnist Chad White highlights the words worth repeating from a recent conference and offers his take on what marketers can learn from them. Chad White on September 6, 2016 I’m a sucker for a good sound bite, and I heard plenty of great ones at our company’s *conference in Boston a few weeks ago. However, … Continue reading 5 email marketing sound bites (and the deeper meaning behind them)
by Erika Dickstein Follow @springinsightSeptember 4, 2016 You’ve probably noticed that you always (okay, maybe not always, since you’re not a teenager) want what you can’t have. Whether it’s that super cute tunic that you saw in a boutique in Rehoboth and can’t seem to find ANYWHERE else. Or that last bagel that the lady … Continue reading The Business of the Brain on the Internet: The Science Behind Scarcity
by Meera MurthyAugust 25, 2016 When thinking about marketing attribution and ROI measurement, many marketers tend to get a little anxious. As a marketer, you are spending a tremendous amount of time and budget to drive people to your websites and apps, engage them while they are there, and encourage them to return. Isolating the … Continue reading The Truth Behind Attribution Reporting
by Kevin Beasley June 22, 2016June 22, 2016 Within most industries today, discussions are occurring among leaders about connected customers and their needs. From healthcare to manufacturing and even the food industry, smart technologies have had a profound effect on business operations by directly putting the connected customer at the center of business decisions, and … Continue reading How the Connected World Impacts Business Operations: A Peek Behind the Curtain
by Jen Horner June 27, 2016 Follow @mtmlinguasoftJune 27, 2016 sweaters or jumpers? In the Mirror Idioms blog series, we compare idiomatic phrases from around the world. Certain human experiences are universal, but different cultures use different concepts to describe them. This concept is also the driving force behind international search engine optimization (SEO). SEO … Continue reading Mirror Idioms: Concepts Behind International SEO
by Gina Botti June 27, 2016June 27, 2016 Email marketing remains one of the most important marketing tools for businesses. Yes, there are other effective marketing channels such as paid search, display, social, and even blogs. But of all these channels, email offers one of the highest returns. In fact, the DMA estimates that email … Continue reading The 3 C’s Behind A Successful Email Marketing Strategy
by Eric Seal April 1, 2016April 1, 2016 Here’s the state of Social Media Engagement in 2016. We’re in the middle of a social revolution. There are more social media channels than ever. Businesses have doubled their follower counts since 2015 (Source: Forrester). And brands are pumping out more content than ever before. But ROI … Continue reading Is Your Social Media Engagement Falling Behind? Here’s What You Need to Do
by Dhariana Lozano March 10, 2016 Follow @DhariLoMarch 10, 2016 Every social media campaign, contest or giveaway is different. And as everything else in social media, success is dependent on many moving factors – an even further, these individual factors differ per business. Although this sounds like an absolute headache, there are basic building blocks … Continue reading 8 Elements Behind Every Successful Social Media Campaign
by Dan Radak February 23, 2016 Follow @https://twitter.com/DanRadakFebruary 23, 2016 Content: there is no easy button. Scott Abel, The Content Wrangler Content marketing will become a $ 300 billion industry by the end of the year 2019. According to the PQ Media’s report: Global Content Marketing Forecast 2015-19, if the content marketing continues to grow … Continue reading Drive 10,000 Visitors Within 48 hours: The Simple Psychology Behind a Giveaway SMM Campaign
