Rick Lepsinger — December 13, 2017 Follow @onpoint_llc — December 13, 2017 EContti / Pixabay Is virtual leadership training superior to more traditional, in-person programs? It’s clear that more and more organizations are using virtual training programs for a variety of reasons, such as virtual training being more efficient, cost-effective, and scalable. These traits are … Continue reading 3 Cases Where Virtual Leadership Training Beats In-Person Training
CMOs, Audiences Move To Their Own Beats by Nathan Hanks , Columnist, November 13, 2017 Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform … Continue reading CMOs, Audiences Move To Their Own Beats
Peter Sheldon — October 11, 2017 Follow @magento — October 11, 2017 StartupStockPhotos / Pixabay You probably use an ad blocker, and so do your customers. Those who don’t can suffer from banner-blindness. So how can merchants drive customer engagement and boost sales? The answer is content marketing—a must-have in your digital arsenal. Instead of … Continue reading 3 Ways Content Beats Advertising
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices
Markets and economy reporter Consumer spending picked up in June, fuelled by categories such as electronics. Photo: Getty Images Retail sales surged in June, easily beating expectations, as consumers and small businesses opened their wallets to spend on electronics, furniture, housewares and do-it-yourself renovations and hardware. The Australian Bureau of Statistics said on Tuesday seasonally-adjusted … Continue reading June retail sales data beats expectations
KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
