KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It
Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising
Google research finds only 53 percent of PC video advertising is viewable. Greg Sterling on May 11, 2015 Last December Google released research that showed 56 percent of online display ads weren’t ever seen. This startling finding was generally consistent with older studies (e.g., comScore) that showed a large percentage of online ads were not being seen. Advertisers were still … Continue reading Mobile Video Ad “Viewability” Beats Desktop By 30 Points
Mark IrvineFebruary 25, 2015 It’s the most exciting time of the year at WordStream – annual revenue reports! But we’re not the ones excited about it; the search giants all released their annual revenue reports earlier this month. If you missed the excitement in it all, you can catch all the juicy details here for … Continue reading 7 Ways Bing Ads Beats Google AdWords
CEO Dick Costolo, in the investor hot seat, makes a case for the social network’s growing momentum. By Ainsley O’Connell February 5, 2015 Twitter CEO Dick Costolo was full of renewed brio today as he reported the company’s fourth quarter and end-of-year 2014 earnings. “We closed out the year with our business advancing at a … Continue reading Twitter Beats Fourth-Quarter Revenue Target, Falls Short On User Growth
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