Tag Archives: beats

3 Cases Where Virtual Leadership Training Beats In-Person Training

Rick Lepsinger — December 13, 2017 Follow @onpoint_llc — December 13, 2017 EContti / Pixabay Is virtual leadership training superior to more traditional, in-person programs? It’s clear that more and more organizations are using virtual training programs for a variety of reasons, such as virtual training being more efficient, cost-effective, and scalable. These traits are … Continue reading 3 Cases Where Virtual Leadership Training Beats In-Person Training

Understanding The Customer Beats Lowering Prices

by Laurie Petersen, Columnist, January 9, 2017   In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices

June retail sales data beats expectations

Markets and economy reporter Consumer spending picked up in June, fuelled by categories such as electronics. Photo: Getty Images Retail sales surged in June, easily beating expectations, as consumers and small businesses opened their wallets to spend on electronics, furniture, housewares and do-it-yourself renovations and hardware. The Australian Bureau of Statistics said on Tuesday seasonally-adjusted … Continue reading June retail sales data beats expectations

Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It

KC ClaveriaJune 14, 2015 Social media has many legitimate marketing uses. When used right, social lets you build a genuine relationship with your customers. It helps you find out what people are saying about your brand and it enables you to share interesting content with your audience. Regardless of whether they’re in B2B or B2C, … Continue reading Why Email Marketing Beats Social Media in Lead Generation, And What You Can Do About It

5 Research-Based Findings Show Content Marketing Beats Native Advertising

Columnist Kelsey Libert delves into the data that show why you should be looking to content marketing to drive SEO value and boost your rankings. Kelsey Libert on May 29, 2015 Based on HubSpot’s “State of Inbound 2014–2015” report, the companies with the highest ROI focus on blogging, organic search, and content amplification. As the … Continue reading 5 Research-Based Findings Show Content Marketing Beats Native Advertising