Achim Nowak May 26, 2021 It’s that betwixt and between time. Back in the brick-and-mortar office again. Well, on occasion. Business traveling again, in little baby steps. The race back to normal has begun. Or more correctly perhaps, hybrid life. I hear it all the time. I miss my social connections in the office. The … Continue reading Why Zoom Beats Meeting In-Person. Nearly Every Time.
Merilee Kern May 16, 2021 In many ways, being an effective leader boils down to your ability to influence people—a proficiency that is driven by one’s emotional intelligence (EQ). Leadership is more about soft skills—the ability to inspire, persuade, guide, sway and communicate in a way that’s “heard” rather than just “listened to”—than it is … Continue reading Why EQ Beats IQ in Driving ‘True’ Leadership Success
Samantha Martin — June 15, 2018 Follow @Socially_Sam — June 15, 2018 Do you think you need to be putting out loads of social media posts? Are you putting out content just for the sake of putting out content that’s perhaps not of a very good quality? Is your poor quality content reflecting badly on … Continue reading Social Media Posts: Quality Beats Quantity Every Time
Kent Campbell — February 3, 2018 Follow @reputationx — February 3, 2018 3844328 / Pixabay Well-written – but not so compelling – content won’t generate the user signals needed to improve branded search results. A great brand story improves click-rates, increases dwell time, reduces bounce rate, helps branded content rank better in search results, and … Continue reading A Good Story Beats Perfect Punctuation
Rick Lepsinger — December 13, 2017 Follow @onpoint_llc — December 13, 2017 EContti / Pixabay Is virtual leadership training superior to more traditional, in-person programs? It’s clear that more and more organizations are using virtual training programs for a variety of reasons, such as virtual training being more efficient, cost-effective, and scalable. These traits are … Continue reading 3 Cases Where Virtual Leadership Training Beats In-Person Training
CMOs, Audiences Move To Their Own Beats by Nathan Hanks , Columnist, November 13, 2017 Marketers have long understood the power of music. As early as the 1920s, when commercial radio was in its infancy, advertisers began experimenting with jingles. General Mills even went so far as to commission a Minneapolis barbershop quartet to perform … Continue reading CMOs, Audiences Move To Their Own Beats
Peter Sheldon — October 11, 2017 Follow @magento — October 11, 2017 StartupStockPhotos / Pixabay You probably use an ad blocker, and so do your customers. Those who don’t can suffer from banner-blindness. So how can merchants drive customer engagement and boost sales? The answer is content marketing—a must-have in your digital arsenal. Instead of … Continue reading 3 Ways Content Beats Advertising
ROI Means Email Beats Social And Paid Search Every Time by Sean Hargrave , Staff Writer, June 21, 2017 Every now and then someone presents data that just stops you in your tracks, and today that is exactly what a list of statistics around various digital marketing channels has done for me. The list reads … Continue reading ROI Means Email Beats Social And Paid Search Every Time
by Laurie Petersen, Columnist, January 9, 2017 In their new book, The Intuitive Customer, authors Colin Shaw and Ryan Hamilton contend that companies experiencing plateaus in their Net Promoter Scores cannot combat declining customer loyalty by cutting prices and focusing on cost. “Understanding why customers do what they do allows you to predict what they will … Continue reading Understanding The Customer Beats Lowering Prices
Markets and economy reporter Consumer spending picked up in June, fuelled by categories such as electronics. Photo: Getty Images Retail sales surged in June, easily beating expectations, as consumers and small businesses opened their wallets to spend on electronics, furniture, housewares and do-it-yourself renovations and hardware. The Australian Bureau of Statistics said on Tuesday seasonally-adjusted … Continue reading June retail sales data beats expectations
