by Bernie Borges April 6, 2016 Follow @bernieborgesApril 6, 2016 In early spring, U.S. Major League Baseball teams convene for six weeks of spring training before the season officially opens in April. One common trait among all the teams is a focus on the basics. Even with the sophistication of training methods, modern equipment and … Continue reading Social Selling is Back to Basics
by Tom Pick April 1, 2016April 1, 2016 Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. This may be a problem with measurement, or with setting the wrong objectives for social media marketing … Continue reading The Basics of B2B Social Media Marketing Strategy
by Anna Colibri February 8, 2016 Follow @annacolibriFebruary 8, 2016 You know what’s fun? Designing a sweepstakes in 140 characters or less, including your entry link. No, really—no sarcasm intended. The best part of running a Twitter sweepstakes is that it forces you to be clear, creative, and concise. While this may seem daunting, it’s … Continue reading The Basics of Running a Twitter Sweepstakes
by Suzanne Hoenig February 3, 2016February 3, 2016 In our expert roundup to ring out the old year and bring in the new, we talked to thought leaders in the field of content marketing about their predictions for this year. Now we’re going to spend a little time parsing all that good insight into actionable … Continue reading 2016 Content Marketing for Small Businesses: Back to Basics
by Colin Docherty December 14, 2015 Follow @edge_45December 14, 2015 Search Engine Optimization (or SEO for short) can seem a bewildering subject reserved for specialists and experts in the field. Indeed, sales teams of some agencies out there would prefer to keep it that way: having you believe that only they can help you attain … Continue reading 5 SEO Basics Every Business Owner Should Know
by Ruthie Abraham November 24, 2015 Follow @RuthieAbrahamNovember 24, 2015 If we’ve said it once we’ve said it 100 times: content marketing is at the core of any inbound marketing strategy. (And if it isn’t yet for you, then it should be.) What’s great about content is that it’s sort of an abstract word that … Continue reading Blogging Basics: The 10 Steps You Need To Know
by Tim Ash November 13, 2015 Follow @tim_ashNovember 13, 2015 404 pages can be the worst. They are a kick to the shin for users who are actually managing to be somewhat productive, for the most part. We say “can be” and “for the most part” because sometimes, brands that serve those errors turn those … Continue reading 404 Error Basics: How to Design the Perfect 404 Page
Gyles SewardNovember 1, 2015 Reputation management was once only the concern of big corporations and household names who had a need to protect their public image. Fast forward to today’s world, where businesses are considered behind the times if they are not on social media, and reputation management is an industry in itself. Some people … Continue reading Online Reputation Management: The Basics
Tim AshOctober 13, 2015 If you want to maximize the tool, Google Analytics gets pretty complex pretty quickly. But that shouldn’t stop you if you’re just starting to pick up new skills. Mercifully, within the bounds of Google Analytics, people can share how they filter information, how they run reports, how they use dashboards – … Continue reading 1 Hour with Google Analytics: Getting the Basics Down in Just 60 Minutes
Beth RomelusOctober 9, 2015 Today, the hottest entrepreneurs are talking about how businesses need to build great brands in order to be successful. What is a brand? Usually, people can identify a brand by its trademark logo, however this barely breaks the surface of how business branding works. For businesses, a brand is defined by … Continue reading Branding Basics For Small Businesses
