Owen RadfordSeptember 10, 2015 You may be surprised to learn YouTube is the world’s second largest website. If you know that, you’ll already be wondering how you can tap into the 30 million visitors YouTube gets every day. Here are some strategies you can apply to do that. Keywords are key As with all SEO, … Continue reading The Basics of YouTube SEO
Alexis GetscherAugust 26, 2015 Demand generation is a necessary function that bridges the gap between the sales and marketing departments. It creates and nurtures demand for your product or service while focusing on Return on Investment (ROI) for the company. Demand generation has five main goals: Connect marketing and sales Generate qualified leads Qualify and … Continue reading Back to Basics: 5 Demand Generation Fundamentals You Need to Know
Carly MurphyAugust 23, 2015 Converting visitors into leads is the first step in creating a relationship between your company and a potential customer. The more landing pages you have the better. In fact, HubSpot conducted a recent study that showed that marketers saw a 55% increase in leads when they increased the number of landing … Continue reading Back to Basics: What is a Landing Page and How Do They Work?
Mike ParryAugust 8, 2015 Creating a strategy for email marketing will keep you in the race for customers. Continuity is key – both in terms of implementation and in identifying and reacting to change. Outlook (Hotmail), Gmail, Yahoo, et al have been employing user interaction (or lack thereof) to determine whether emails are delivered in … Continue reading Email Strategy – Getting The Basics In Place
Muhammad AzamJuly 31, 2015 When you start a blog, you expect it to be quite successful, don’t you? You know who your target audience is and what blog posts you’d like to write. But things are a bit more complicated: Blogging is not only about writing. You’ll obviously need to learn how to create useful … Continue reading Startup Blog: What Basics You Should Know
Tom DemersApril 30, 2015 WordStream has come to be known mostly as a PPC destination. But we’re also experts in SEO, and people ask us all the time for a primer on SEO basics. So we’re delivering: This article will be an introduction and overview of search engine optimization (SEO), a mandatory marketing tactic if … Continue reading SEO Basics: Complete Beginner’s Guide to Search Engine Optimization
Jasmine HenryMay 31, 2015 Is your website optimized for conversions? That’s something of a trick question. While there’s no question that certain websites are literal conversion machines, true optimization is technically impossible. The most effective marketers continue to refine, improve, test, and iterate to infinity. If you’ve already covered the conversion basics, such as including … Continue reading Beyond the Basics: 10 More Quick Wins for Conversion Optimization
Jesse McFarlandMay 15, 2015 4 social media steps for SMBs. There is no doubt that Social Media is an important marketing tool for any small and medium sized business. It can be a key component in branding and even deliver leads and customer conversions. Social Media is still growing and it’s just starting to hit … Continue reading Small Business Marketing: Social Media Basics
Kim SpeierMay 12, 2015 For companies looking to advertise online, chances are that Google AdWords is one of the first resources that comes to mind. It’s the most popular PPC platform because it fits almost any business model and is completely customizable to your needs and goals. Today, having a comprehensive marketing presence online is … Continue reading Getting Started With Google AdWords: The Basics
What’s the point of churning out killer content if no one can ever find it? Columnist Rebecca Lieb explains why SEO and good content go hand in hand. Rebecca Lieb on May 12, 2015 Nothing matters more in search engine optimization than content. Nothing. And, while search visibility is a high priority for most brands … Continue reading Content And SEO: Getting Basic With The Basics
