Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience
Tag Archives: audience
Why Building an Audience is a Moving Target and What You Can Do
Brian Basilico — May 28, 2020 Reelin’ In The Years It’s been about eight years since I started my first book. Back then, I created a website called notaboutu.com. That’s where I started building an audience and promoted my first book. Then I used it to promote my second, third, and fourth books. Currently, I’m … Continue reading Why Building an Audience is a Moving Target and What You Can Do
How to Build a Strong Connection With Your Blogging Audience
Chris Christoff — May 19, 2020 When you run a blog, its success relies on its readers. Without dedicated blog visitors, your content won’t be able to generate leads, build customer loyalty, or bring in revenue. That’s why you need to develop a strong connection with your audience. Did you know that 53 percent of … Continue reading How to Build a Strong Connection With Your Blogging Audience
4 Ways to Engage With the at Home Audience
Tom Wozniak — May 13, 2020 Advertisers everywhere are trying to adapt to what has to be the most sudden, wide-spread, and continuing disruption to the status quo that most of us have seen in our lifetimes. The fact that from seemingly overnight (figuratively anyway) a large percentage of the population suddenly shifted from going … Continue reading 4 Ways to Engage With the at Home Audience
11 Free Ways to Reach Your Audience Online During COVID-19
Kristen McCormick — April 27, 2020 The financial burdens of COVID-19 have put many SMBs in search of affordable ways to market their business. The good news is that more people are spending time online than ever before, and there are plenty of simple ways to reach your customers digitally without spending a dime. Here, … Continue reading 11 Free Ways to Reach Your Audience Online During COVID-19
Google Ads Data Hub testing audience lists for display campaigns, adding new features
Advertisers will soon be able to run queries on same-day impression data. Ginny Marvin on April 16, 2020 Google’s Ads Data Hub, the analytics and measurement platform for Google campaign data, announced upcoming enhancements Thursday. It also confirmed it is beta testing audience activation for display campaigns. The company said it has been updating the … Continue reading Google Ads Data Hub testing audience lists for display campaigns, adding new features
How to Double the Audience of Your Video by Making it Mobile-Friendly
Allison Hall — April 10, 2020 Video marketing can take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, video can be an even stronger medium to attract attention to your large or small business than images or … Continue reading How to Double the Audience of Your Video by Making it Mobile-Friendly
Using Suppression List Management for Audience Targeting
Tom Wozniak — April 9, 2020 One of the most powerful capabilities of digital marketing is the ability to effectively identify and target audiences with relevant and engaging messaging. Marketers have learned to leverage this ability to create highly effective campaigns that drive engagement, response, and conversions. However, there’s a lot that goes into developing … Continue reading Using Suppression List Management for Audience Targeting
The best way to serve your audience? Use empathy
Empathy serves us all well in life, but it’s also something every single marketer should do with their target audiences. Amanda Milligan on April 6, 2020 You hear about this word a lot: empathy. It’s not quite sympathy, AKA feeling bad for someone. It’s about putting yourself in the person’s shoes — really trying to … Continue reading The best way to serve your audience? Use empathy
5 Best Social Media Tools to Grow Your Audience
Matthew Goulart — February 25, 2020 Why Social Media? In the world of the internet, technological influence enhances more than ever before. One of the essential and most efficient portions of the 21st century’s technological advancement that has influenced every single aspect of life is Social Media. Social media will help you expand your brand … Continue reading 5 Best Social Media Tools to Grow Your Audience
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