Tag Archives: audience

Is Nielsen’s Audience Measurement Makeover What Marketers Need?

Marketing Metrics

Is Nielsen’s Audience Measurement Makeover What Marketers Need? by Maarten Albarda , Featured Contributor, December 11, 2020 Nielsen announced a major do-over of its media measurement and tracking platform this week. David Kenny, Nielsen’s chief executive officer and chief diversity officer, called it “a single cross-media solution to drive comparable and comprehensive metrics across all … Continue reading Is Nielsen’s Audience Measurement Makeover What Marketers Need? →

How to Turn Your Facebook Audience into Real-Time Sales

Facebook Advertisement

Chris Christoff October 23, 2020 You surely know that, although Facebook started as a social networking platform back in its early days, it’s no longer used just for socializing purposes. Today, it very effectively works as a powerful marketing platform too. Entrepreneurs and marketers are taking full advantage of the opportunity to boost their sales … Continue reading How to Turn Your Facebook Audience into Real-Time Sales →

How to Make an Infographic That Actually Reaches Your Audience

Customer Loyalty Programs

John Lincoln October 7, 2020 In the 2020 landscape, we absorb five times the amount of information we did in 1986. Naturally, infographics are the perfect response. They’re a respite for consumers who receive too much information, but also a way for businesses to get meaningful info out into the world. Here’s how to create … Continue reading How to Make an Infographic That Actually Reaches Your Audience →

Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting

Microsoft Advertisement

B2B marketers can use LinkedIn Profile targeting in Search and Audience campaigns in more countries. Retail advertisers can retarget product engagers automatically with dynamic remarketing ads. Ginny Marvin on September 4, 2020 Microsoft is rolling out more access to three of its audiences targeting options. Here’s the rundown of what’s new. LinkedIn profile targeting expands. … Continue reading Microsoft Advertising expands LinkedIn Profile, dynamic remarketing, in-market audience targeting →

Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales)

Facebook Messenger

Steve Chou August 28, 2020 If you’re not yet using Facebook Messenger to market your Ecommerce business, you’re at a serious disadvantage. With over 1.3 billion monthly users, not only is Messenger one of the largest chat platforms in the world, it’s also the #2 most downloaded iOS and Android apps of all time. Right … Continue reading Facebook Messenger Marketing: Grow Your Ecommerce Audience (and Sales) →

You’re Missing 40% Of Your Audience. Here Are The Consequences

Customer Acquisition

You’re Missing 40% Of Your Audience. Here Are The Consequences by Justin Choi , August 14, 2020 Since January, the advertising industry has been consumed with what a future without third-party cookies entails. But here’s the thing: Cookies are already half broken — and have been for a while. Apple began restricting third-party cookies on … Continue reading You’re Missing 40% Of Your Audience. Here Are The Consequences →

Video Closes the Distance Between Brands and Their Audience

Video Strategy

Megan Doherty June 25, 2020 Personal video conferencing and social media streaming app usage has risen following COVID-19. In the last week of March alone, downloads for the video conferencing app Houseparty grew 735x over previous numbers. Zoom’s user base grew to 200 million, a consumer-level status unprecedented for the primarily business-to-business service. Facebook and … Continue reading Video Closes the Distance Between Brands and Their Audience →

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