by Alessandra Ceresa November 26, 2015 Follow @MissAleCristinaNovember 26, 2015 Image Credit: Jeff Sheldon / Caption: Know where your customers spend their time Data is all-important when it comes to successfully targeting your customers. There are many things that you can find out about them, even just from how they use your website. You can … Continue reading Using Data to Segment and Target your Audience
by Jasmine Cohen November 23, 2015November 23, 2015 If the music industry can survive free streaming and downloads, then the advertising industry can overcome ad blocking. Since Apple announced in June that users will easily be able to install ad blockers on phones that support iOS 9, there has been a frenzy of articles predicting … Continue reading Online Quizzes: The Digital Ads Your Audience Won’t Want To Block
by Kathy Berardi November 11, 2015 Follow @redclipvideoNovember 11, 2015 The holidays are an ideal time for communicating your gratitude or well wishes for a joyful season to your clients, partners, prospects and other key audience members. Video is a creative way to get your message across or share a personal greeting from your team. Since … Continue reading 3 Ways to Use Video to Engage Your B2B Audience This Holiday Season
What do you really know about your audience? Columnist Laura Collins shows how the Audience Insights report feature can help you better target your users — and perhaps even discover new ones. Laura Collins on November 11, 2015 It goes without saying that as an advertiser, the more you know about your audience, the better. … Continue reading Get To Know Your Users With Audience Insights From AdWords
by Matthew Russo November 10, 2015November 10, 2015 For decades, marketers dreamt of the day where they could put their message in front of exactly the right audience. By increasing relevance and decreasing waste, they could more effectively sell their product to the people who want or need it. That day is here. In today’s … Continue reading How Mobile Audience Targeting Bolsters Your Advertising
by Jorgen Sundberg November 8, 2015 Follow @jorgensundbergNovember 8, 2015 Blogging – do you love it or do you love it? For those converted to the church of blogging, you can’t deny the results it can generate for your business, 24 hours a day, 7 days a week. A blog post is part of the … Continue reading 11 Free Blogging Tools to Help You Identify and Understand Your Audience
Rohit SrivastavNovember 6, 2015 In the words of Zig Ziglar, one of the foremost authorities on the art of Selling, “If people like you, they’ll listen to you but if they trust you, they’ll do business with you.” Ziglar said this much before the birth of e-commerce, but it is so much relevant to the … Continue reading Engaging Your Audience as an E-commerce Brand
Deborah Oster PannellNovember 2, 2015 Planners and their clients would both like to be able to use social media to build a robust audience for their events. The key to doing this is to think beyond the boundaries of the event itself. True audience development is an ongoing process. Even if your main goal is … Continue reading Extreme Makeover – Using Social Media to Build Your Event Audience
Jean DionOctober 25, 2015 Let’s pretend for a moment that you’re compiling a reputation management program, and you’re planning to write up a blog once per week, filled with fantastic keywords that will make you or your company look great. Hey, ORM newbie: You’re on the right track! But there’s one more thing you simply … Continue reading Reputation Management Bloggers: 3 Ways to Craft Audience Profiles
Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising
