A limited test is underway to fulfill ad space on mobile publisher sites and move beyond brokering in-app ad inventory. Ginny Marvin on January 12, 2016 at 3:07 pm Facebook is running a test to expand the Facebook Audience Networks’ reach to mobile web advertising, according to an AdExchanger report. The social network confirmed to AdExchanger that … Continue reading Report: Facebook Audience Network Testing Expansion Into Mobile Web Advertising
by Graham Jones January 12, 2016 Follow @grahamjonesJanuary 12, 2016 Probably, you use social media for your business; most organizations have some kind of social media activity these days. However, are you using the data and information you glean from social media to shape your business? There is a real chance that this is a … Continue reading Is Your Social Media Audience Truly Representative?
by Jeff Ernst January 7, 2016 Follow @TheJeffErnstJanuary 7, 2016 Social media has opened a whole new world for celebrity product endorsers. Now it’s easier than ever to find a celebrity who will post about a product on their Instgram feed for a fee. But does it work? Should marketers be spending limited budget to … Continue reading Do Celebrity Influencers Help your Brand or Create Bad Blood with Consumers? How to Create a Loyal Audience the Taylor Swift Way
by Jo Lynn Deal December 26, 2015 Follow @jolynndealDecember 26, 2015 Is your Facebook business page growing fan engagement or attracting new fans with each update and image you share? Many factors come into play with Facebook algorithms and viewership of business pages. This month is one of the busiest months for Facebook users and … Continue reading Don’t Lose Your Audience: Six Facebook Tactics For Bigger ROI And Engagement
by Sarah Smith December 23, 2015 Follow @sarahsmith82110December 23, 2015 Small businesses cannot rely on the national advertising channels that big corporations use. Instead, the life blood of small businesses is small scale advertising aimed at the local community. Traditionally, local advertising did not focus on the use of online channels. However, that has certainly … Continue reading Finding and Engaging Your Local Audience via Online Channels
by James Timpson December 22, 2015December 22, 2015 LinkedIn has over 400 million users based in 200 countries across the world. Due to its global reach it has become increasingly important as a way for businesses to gain clients and for individuals to find new employment. In recent months there has been growing concern about … Continue reading LinkedIn: Are You Really Reaching Your Target Audience?
by Carlisle Stoup December 18, 2015December 18, 2015 Smack in the middle of the Information Age, we all absorb visual and textual information from several mediums every day. We watch TV, text message, listen to the radio, browse the Internet, play video games, and more. In fact, according to statista.com, Americans spend a mind-boggling average … Continue reading 3 Undeniable Reasons To Serve Your Audience Infographics [Gifographic]
by John Nemo December 10, 2015 Follow @JohnNemoPRDecember 10, 2015 When it comes to LinkedIn, the name of the game is being able to quickly locate, engage and develop relationships with your target audience. It used to be a tedious, time-consuming task, but in recent months a new Internet browser plugin has emerged that automates … Continue reading How To Reach Your Target Audience WAY Faster on LinkedIn!
by John Waldron December 8, 2015December 8, 2015 So, you have made the decision to get involved with the power of Facebook advertising. 92% of social marketers are using Facebook advertising and it accounts for 9% of all digital ad spending each day. But before you steam ahead with crafting your great new promotional ad … Continue reading 5 Facebook Targeting Hacks To Find Your Audience
by Suzanne Hoenig December 8, 2015December 8, 2015 We’ve talked before about social media contests, particularly the hashtag contest: To generate momentum for your brand’s social properties To raise engagement with your brand To develop relationships with your would-be brand advocates Now, let’s talk about contests that do more. Contests that bring in some of … Continue reading Engage Your Audience With Social Media Contests
