Tag Archives: audience

3 Best Practices for Commanding Audience Attention with Native Advertising

Ashley AndradaOctober 17, 2015 According to the Association of National Advertisers, 63% of advertisers planned to increase their budgets for native advertising in 2015, expanding spend to $ 10.7 billion, an impressive 150% increase over 2013. The concept of native ads has been around for decades in print, but the advent of digital advertising has … Continue reading 3 Best Practices for Commanding Audience Attention with Native Advertising →

5 Best WordPress Audience Understanding Plugins

WordPress

By Haris Bacic October 16th, 2015 In this article, we’ll go over the 5 best WordPress audience plugins that will help you better understand your website users, get information from them, and keep your website more secure. Google Analytics by Yoast Most website owners probably already use Google Analytics (GA). It is the leader … Continue reading 5 Best WordPress Audience Understanding Plugins →

Ideas to Engage your Audience with YouTube Videos

Customer Engagement

Manal BouchacraOctober 6, 2015 There has been an increase in the usage of social media all over the world in past few years. Each of these social media has their own advantages and therefore none can be ignored, be it Facebook, Twitter, interest, Tumblr, Flickr, Instagram, Stumbleupon or Quora; the list goes on. One important … Continue reading Ideas to Engage your Audience with YouTube Videos →

Write Blog Content Your Audience Cares About

Blogging

Donna DuncanSeptember 26, 2015 SEOs often recommend business owners blog. They do that for a number of reasons, not least of which is it increases your chances of showing up in search results and gives you the opportunity to build trust, authority and exposure with your intended audience. New bloggers often struggle with finding topics … Continue reading Write Blog Content Your Audience Cares About →

10 Ways to Alienate Your Blog Audience

Blogging Ethics

InklyoSeptember 16, 2015 There’s a lot of great information out there about how to engage your audience. I’m sure you’ve read all the guides on how to avoid common blogging mistakes, but those guides have one big problem in common: they all assume that you want to avoid those blogging mistakes. All these experts think … Continue reading 10 Ways to Alienate Your Blog Audience →

Crafting A Digital Marketing Strategy For Your Audience

Digital Marketing

Anna RodriguezAugust 31, 2015 With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its digital marketing scheme, the company’s objectives won’t be met without … Continue reading Crafting A Digital Marketing Strategy For Your Audience →

How Well Do Brands Know Their Social Audience? [Infographic]

Social Media Utilization

Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic] →

How to Grow a Responsive Twitter Audience

Twitter

Troy HollenbeckAugust 26, 2015 Making use of Twitter as a marketing-engagement tool, will help you connect to your target audience very fast, given that each tweet needs only 140 characters of imagination, and takes no time at all. You do not have to invest hours of time sending updates on other social media networks to … Continue reading How to Grow a Responsive Twitter Audience →

How To Engage With Your Target Audience

Customer Engagement

Beth RomelusAugust 22, 2015 Many businesses attempt to create interesting marketing strategies to build their audience only to have very little return on investment. There are many brands that have several thousand followers on social media but have little engagement when it comes to liking and sharing their content on Facebook, Twitter, or Instagram. They … Continue reading How To Engage With Your Target Audience →

How To Blog About Technology – Without Putting Your Audience To Sleep

Business Blogging

Jessica MehringAugust 20, 2015 When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective. Their more technical employees and partners do the writing…and it’s not effective. A blog can be a very effective marketing tool for any … Continue reading How To Blog About Technology – Without Putting Your Audience To Sleep →