Tag Archives: audience

Crafting A Digital Marketing Strategy For Your Audience

Anna RodriguezAugust 31, 2015 With the potential of digital marketing becoming increasingly evident to all businesses, companies are allotting more of their budget to establish their ground in the digital sphere. However, keep in mind that no matter how much a brand invests in its digital marketing scheme, the company’s objectives won’t be met without … Continue reading Crafting A Digital Marketing Strategy For Your Audience

How Well Do Brands Know Their Social Audience? [Infographic]

Tukan DasAugust 27, 2015 You’ve probably seen some fantastic, creative, out-of-the-box social campaigns recently from top brands. Brands like Coca-Cola, BMW and Nike have run campaigns ranging from short-term Instagram contests to large-scale, multi-channel blockbusters. While there is no doubt that the top brands have creativity and resources, we wanted to ask the question: Are … Continue reading How Well Do Brands Know Their Social Audience? [Infographic]

How To Blog About Technology – Without Putting Your Audience To Sleep

Jessica MehringAugust 20, 2015 When it comes to content marketing, technology companies and technical service companies often struggle with two things: They don’t blog at all because they don’t think it’s effective. Their more technical employees and partners do the writing…and it’s not effective. A blog can be a very effective marketing tool for any … Continue reading How To Blog About Technology – Without Putting Your Audience To Sleep