by Thea PartridgeSeptember 21, 2016 In my opinion, one of the best things about using social media as a marketing platform is it’s sheer measurability. With so many other forms of marketing you are left scratching your head and wondering whether it was your TV advertising campaign or your radio interview that resulted in the … Continue reading How Engaged is your Audience?
Tag Archives: audience
Captivate Your Audience with Facebook Video Carousels
by Sarah BurnsSeptember 4, 2016 The Most Engaging Ad Format on Facebook Arguably the most engaging ad format available on Facebook, the video carousel is growing at a rapid pace. Since Facebook first evolved the format by giving advertisers the option to display video in the carousel ad in fall 2015, advertisers have seen success … Continue reading Captivate Your Audience with Facebook Video Carousels
How To Maximize New Social Media Tools For Your Audience!
by Brian Basilico Follow @bbasilicoSeptember 1, 2016 Do you ever feel like you are on a social media roller coaster? There are so many new platforms and the ones you already use are changing every day. People get overwhelmed with the choices and the changes. Many just give up, because they feel like they are … Continue reading How To Maximize New Social Media Tools For Your Audience!
3 Strategies to Research and Locate Your Audience Using Social Media
by Aleh Barysevich Follow @LinkAssistantAugust 31, 2016 There are billions of people on social media, and it often seems impossible to reach the right ones. But only after finding your target audience online and making sure they see what you have to offer, you know that your SMM efforts aren’t in vain. Start with a … Continue reading 3 Strategies to Research and Locate Your Audience Using Social Media
The Rise Of The Audience Marketplace
by Gord Hotchkiss, Featured Contributor, August 30, 2016 Far be it from me to let a theme go before it has been thoroughly beaten to the ground. This column has hosted a lot of speculation on the future of advertising and media buying — and today, I’ll continue with that theme. First, let’s return to … Continue reading The Rise Of The Audience Marketplace
How to use Google Analytics audience data to make media and marketing decisions
Looking for more insights into your consumers? Columnist Andrew Ruegger discusses the advantages of Google Audience reports and offers some examples of how he uses it to drill down into data. Andrew Ruegger on August 29, 2016 Market-leading site analytics providers such as Google and Adobe continue to bring new insights about consumer behaviors through … Continue reading How to use Google Analytics audience data to make media and marketing decisions
How-To Analyse Your Social Media Audience (And What To Do)
by Warren Knight Follow @warrenknightAugust 26, 2016 DID YOU KNOW: 60% OF MARKETERS IDENTIFY “MEASURING ROI” AS ONE OF THEIR TOP THREE SOCIAL MEDIA MARKETING CHALLENGES? I know first hand how difficult it can be to anaylse your social media audience as a small business. The difficulties of exactly how to do this is what … Continue reading How-To Analyse Your Social Media Audience (And What To Do)
How To Create An Eye-Popping Infographic Your Audience Will Love
by Latasha DoyleAugust 21, 2016 Infographics are used heavily in just about every niche now, and vary from deadly boring to downright amazing. But what makes the difference between the two? It all boils down to this: infographics go viral because they catch the attention of the audience they are intended for. If the person … Continue reading How To Create An Eye-Popping Infographic Your Audience Will Love
Audience Analytics: A Thing of the Past (and the Future)
August 2, 2016 Why do audiences matter? It’s hard to think of a time when the average American wasn’t equipped with a laptop or a smartphone: 68 percent of U.S. adults have a smartphone and 73 percent have a desktop or laptop computer. As a matter of fact, 2015 was our most plugged-in year ever … Continue reading Audience Analytics: A Thing of the Past (and the Future)
7 ways to get to know your audience better
Knowing your audience is central to any marketing strategy. So how do you get to know them? Columnist Timothy Carter discusses seven ways to learn more about your target demographics. Timothy Carter on August 1, 2016 With the great diversity of marketing styles and strategies out there, it’s easy to lose sight of some … Continue reading 7 ways to get to know your audience better
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