By Disha Dinesh August 2nd, 2016 To catch someone’s attention and occupy their interest is not easy; It involves an understanding of what they’re interested in and creating content that’s engaging enough to hold their attention. Additionally, you’d also want them to interact with it. Engagement on social is particularly hard because of the competition, … Continue reading 5 Engagement Tactics To Capture A Social High-Value Target Audience
by Laurie Sullivan, Staff Writer @lauriesullivan, July 28, 2016 Marketers strive to understand the interests, needs and expectations of people that use Facebook and Instagram to plan their media spend, but measuring the effectiveness of cross-platform and cross-channel campaigns has been a bit of a challenge. When it comes to cross-platform measurement, 35% of advertisers … Continue reading Consider Cost Per Outcome When Optimizing Audience Buying On Facebook, Instagram
by Lauren Simkins July 26, 2016July 26, 2016 Hands up! Step away from the keyboard. Before you hit that send key on your next genius email marketing campaign, I want you to ask yourself something: Who are you trying to reach and why? Have you ever sent out an email only to get no response? … Continue reading You’ve Got Mail: How Not To Spam Your Audience With Email Marketing
by Karen Repoli July 25, 2016 Follow @karenrepoliJuly 25, 2016 In past blog posts, I’ve discussed emotional marketing. It’s an essential tool in your marketing toolbox but it’s not anything new. Everyone from car salesman to politicians have been using it for years! How else do you think they sold all those cars and themselves? … Continue reading 5 Tips to Use Storytelling to Engage your Audience
by Christopher Jan Benitez July 23, 2016 Follow @christopherjanbJuly 23, 2016 Image taken from Pixabay Social media marketing has enabled brands to connect with the online audience on a near-personal level. Still, some brands may struggle in providing a truly engaging and meaningful experience on social media for their audience. Most marketers focus on content … Continue reading 3 Ways to Get Your Audience Engaging With You on Facebook Messenger
by Austin Iuliano July 18, 2016 Follow @austiniulianoJuly 18, 2016 Why You Want to Piss off Your Audience Yep, I said it, life isn’t all sunshine and rainbows. Especially when it comes to the world of business and social media. Too often as brands and on social media we put on this unique happy persona … Continue reading Why You Want to Piss off Your Audience
Columnist Chris Kerns takes a deep dive into the profile descriptions for millions of Twitter users to bring you insight into why you need to look beyond just tweets to target your audience. Chris Kerns on July 4, 2016 Social media is as much about sharing information as expressing a certain kind of image … Continue reading How Twitter bios can help you find your audience
by Steve Hamm June 24, 2016 Follow @maasprosrduJune 24, 2016 Landing page optimization is critical for one major reason — it’s the first impression that you’ll have with your audience when they arrive at your website, and it may well be your one and only chance to impress people who are just finding out about … Continue reading Landing Page Optimization: Prevent Your Audience from Navigating Away From Your Page
by Warren Knight June 21, 2016 Follow @warrenknightJune 21, 2016 Did you know: images that contain multiple dominant colors (red, yellow, blue) get over 3% more repins than images with just one dominant color? Pinterest has joined the ranks of Twitter and Facebook. Pinterest now has over 100 million active users and is reportedly valued … Continue reading Introducing Audience Targeting on Pinterest
by Christopher Jan Benitez June 13, 2016 Follow @christopherjanbJune 13, 2016 Photo by Enid Martindale at Flickr. The CTA, or call-to-action, is one of the most important elements in the conversion process. While headlines, images, and other content elements work together to captivate and engage the audience, the CTA gives that final “push” that will … Continue reading 5 Tools to Help You Create CTAs Your Audience Simply Can’t Miss
