by Sandra Giffin Follow @SandraGiffinOctober 23, 2016 Knowing your audience is critical to video content marketing success and audience growth. If you provide the right video, to the right people, in the right places, you can dramatically improve your results. All of us have had experiences where our marketing was completely off target. My Co-Founder … Continue reading How to Massively Grow your Audience with Video Content
by Gina BottiOctober 21, 2016 Your targeting opportunities are vast when it comes to Facebook. Billions of monthly active users voluntarily share personal details about themselves, which marketers can easily leverage to craft highly effective social media campaigns. With all of this invaluable consumer data at our fingertips, ranging from demographics to location, app downloads, … Continue reading How to Spruce Up Your Facebook Audience Targeting
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. Chris Liversidge on October 20, 2016 Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more … Continue reading Connect audience insight to your SEO strategy
In the mobile app development world, the role of traditional advertising is murky. Columnist Rob Rasko explains how marketers and app developers can get on the same page. Rob Rasko on October 20, 2016 Budgets continue to shift from print to digital and from desktop to mobile. One of the hallmarks of this movement … Continue reading Which came first, the mobile app or the audience?
Contributor Matt Nitzberg believes marketers need to move away from common, ingrained measurement practices and instead take an “audience-first” approach to analytics. Matt Nitzberg on October 19, 2016 Marketers competing in mature product categories are in a tough spot. For offerings from cereal to flights to cars, competition for market share and share of voice … Continue reading Brands must close the loop on audience segmentation
by Matt Brennan Follow @MattLBrennanOctober 16, 2016 How to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do … Continue reading How to Write a Blog Post that Engages Your Audience
by Personal Branding BlogOctober 13, 2016 Corporate sales training teaches representatives to speak to the simple client question, “Why should I care?” But the conversation is never that simple. The real challenge is to first discover where the prospective client’s interests reside. Once that is known, the next step is to have the person confide … Continue reading How to Increase Audience Attention
It’s one thing to have a lot of data, but quite another to derive value from it. Columnist Nick Iyengar explains how to build a “measurement framework” to ensure your metrics bring you actionable marketing insights. Nick Iyengar on October 10, 2016 For most retailers, simply collecting data on your sites, apps and customers … Continue reading Activate your audience with a ‘measurement framework’
By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
by Hansen HuntSeptember 27, 2016 If your audience is asking a question but you know the answer, don’t you think you should help them out? If you do, search engines will reward you for it. If you don’t, your competitors will beat you to it. When you brainstorm blog topics, where do you start? Do … Continue reading How to Find Long Tail Keywords and Questions Your Audience is Asking
