Burke Alder — October 18, 2017 — October 18, 2017 Customer success, like any other department, is dependent on metrics. Customer success managers (CSMs) and leaders rely on these metrics to ensure they’re delivering the best possible experience to customers, and to determine repeatable workflows. Metrics help separate process that are working from processes that … Continue reading How to Apply Metrics to Each Stage of the Customer Lifecycle
Mark Miller — August 7, 2017 Follow @MMtwopointfive — August 7, 2017 Have you ever been called or emailed out of the blue by a marketing recruiter who was looking for a marketing executive or other talented candidate for a cool new job opportunity? This scenario can be quite common among top marketing professionals with … Continue reading What to Do if You’ve Been Approached With a Marketing Job You Didn’t Even Apply For
Heather R. Morgan — July 28, 2017 Follow @HeatherReyhan — July 28, 2017 Julien Sister Cold emailing often reminds me of my favorite outdoor sport—fishing. As the daughter of a retired fish biologist, I’ve been fishing since I could barely walk. To catch a lobster or hook a trout, you need two entirely different approaches: … Continue reading Apply These 3 Fishing Tips to Make Your Sales Emails More Enticing
Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Alex Jasin — April 24, 2017 — April 24, 2017 “Keep it simple, kid.” This quick phrase could’ve saved me hundreds of hours and thousands of dollars, but like so many beginners before me, I didn’t listen. There are countless stories of overcomplicating simple tasks, like the US space program’s epic fail while searching for … Continue reading 8 Ways to Apply User-Centered Design Right Now
Stacey Williams — January 26, 2017 Follow @stwillia— January 26, 2017 Crowdfunding has revolutionized the way entrepreneurs raise money. The industry provides an alternative to venture capital funding and traditional bank loans, raising billions of dollars for artists, nonprofits and startups every year. Even though it’s easily accessible, crowdfunding still requires some preparation. Most fundraisers … Continue reading How to Apply the 80/20 Rule to Crowdfunding
Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016 It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing
