Before you get caught up in the shiny new thing with all the bells and whistles, contributor John Steinert urges you to consider more accessible approaches. They may not be as trendy, but they’ll perform just as well. John Steinert on July 27, 2017 Predictive Marketing analytics (PMA)… is enjoying piles of VC … Continue reading Urge to splurge on predictive? Before you risk buyers’ remorse, apply pragmatic thinking to drive real value, now
Jeff Bullas — May 29, 2017 — May 29, 2017 In 1972 the first app went live. It wasn’t designed for mobile and it was meant only for geeks and programmers. That invention was designed and built by Ray Tomlinson. Today that messaging app is used by 4.3 billion people and 269 billion messages are … Continue reading 7 Ways Facebook Keeps You Addicted (And How to Apply the Lessons to Your Products)
Alex Jasin — April 24, 2017 — April 24, 2017 “Keep it simple, kid.” This quick phrase could’ve saved me hundreds of hours and thousands of dollars, but like so many beginners before me, I didn’t listen. There are countless stories of overcomplicating simple tasks, like the US space program’s epic fail while searching for … Continue reading 8 Ways to Apply User-Centered Design Right Now
Stacey Williams — January 26, 2017 Follow @stwillia— January 26, 2017 Crowdfunding has revolutionized the way entrepreneurs raise money. The industry provides an alternative to venture capital funding and traditional bank loans, raising billions of dollars for artists, nonprofits and startups every year. Even though it’s easily accessible, crowdfunding still requires some preparation. Most fundraisers … Continue reading How to Apply the 80/20 Rule to Crowdfunding
Beth Corby — December 29, 2016 — December 29, 2016 As a marketing team, you send a lot of emails. Welcome series emails, transactional emails, Holiday specials, 2-for-1 deals for National Twin Day. There’s a lot to love about email. It allows you to personalize, to segment, to give your brand a voice and presence … Continue reading How to Apply Lifecycle Thinking to Your Referral Program
Twitter will no longer count photos, videos, polls and quoted tweets against its 140-character limit, but it will for certain ads. Here’s the workaround. Tim Peterson on September 19, 2016 It’s finally happening. Starting today — four months after announcing it would do so — Twitter will no longer count photos, videos, polls and … Continue reading Twitter’s relaxed character limit doesn’t apply to ads, but there’s a workaround
by Larry KimAugust 21, 2016 I was blown away when I heard that the U.S. Federal Trade Commission is suing 1-800 Contacts for anticompetitive behavior. The contact lens company allegedly struck deals that prevented rivals from bidding on PPC ads on Google and Bing using their trademarked terms and variants. According to the FTC complaint: … Continue reading How to Apply Game Theory in PPC Marketing
by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush
by Talia Wolf December 3, 2015December 3, 2015 A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. This approach is problematic because it produces meaningless results. For instance, if you merely change the color of a button or the position of a … Continue reading Apply Emotions and Learn More from Your A/B Tests
by Owen Radford November 21, 2015 Follow @ElementaryDigiNovember 21, 2015 Google has a set of rules they follow – a grouping of philosophies, if you will, to ensure that everything they do meets the standard that they expect. They can be applied across the board however, no matter what you do for a living. Focus … Continue reading Great Google Philosophies to Apply to Your Work – Whatever It Is
