There’s more to email marketing than sending out blanket broadcasts and sales letters. What? No? Sure, have you ever tried triggered event emails?
In these messages, you use timing and clever copy to attract and convert someone based on some sort of criteria.
You could have received one from an online shopping site or even your favorite restaurant. Then, you might get a reward from a free meal or discount on your next item. It’s great for you, as the reader, but for the marketer, they benefit with higher conversions and possible repeat business and brand ambassadors.
Let me tell you about a few of the possible trigger events you can use to give your email marketing a serious boost.
Boost Your Email Marketing with Triggered Events
What they did and Other Behaviors
One day I was going through Amazon and happen to click on exercise equipment; more specifically: dip stands. Then, I click on books from Chris Powell about carb cycling and went through some martial arts equipment. Wouldn’t you say those are some different types of searches and interests?
Later, I get a triggered email from Amazon with recommendations on movies, starring really fit guys; more exercise equipment; books and videos on carb cycling and martial arts fitness routines. It also recommended other stories about martial arts and weight loss journeys. Based on those recommendations, I bought a few things.
You see how this can boost your email marketing results? I opened, clicked and bought. I even bought other things from emails sent from Amazon with similar recommendations.
Did You Forget Something?
Giving out recommendations isn’t the only you will see results – try to help those who are forgetful. Yes, for those ultra-busy people, there is an email marketing angle, too.
So, I am using Amazon again in this example. One day, I put a few things in my online cart, but didn’t click on buy and had to leave. Sure, I thought nothing of it, but to a savvy marketer, this is a prime opportunity. Send out an email telling me this:
“Did you forget something? We saw you were shopping; added a few things to your cart, but didn’t check out. We saved them for you here and you can buy them now, with just a click.“
Now doesn’t that sound like a great way to use email marketing triggers to get a sale?
Birthdays and Other Special Occasions
Oh boy, missed anniversaries or birthdays are a pain. Buttttt sometimes I get an email from, say Amazon, telling me my birthday or anniversary is upcoming and as a special gift, I get a discount or some other special offer. Can I tell you how special that makes me feel that they’re thinking of me? Not really, but it’s a nice thought.
For those looking to boost their email marketing with triggered emails, this is a big one. After all, don’t just gather and give out discounts and offers on random days – give them a memorable experience. That way, they will remember you when they need to shop and take advantage of your offer to them. That gives you a sale and possibly, a brand ambassador.
Also, add some humor into your copy and spice things up. I got one the other day telling me I’m not over the hill and don’t look a day over 25!
THAT is gold!
Use Triggered Email for Increased Email Marketing ROI
If you’re looking for more brand ambassadors, higher conversions now and in the future, consider using inventive triggered emails, along with attractive landing pages, in your marketing mix.
I mean, look at the examples I gave here. Like I said, some of the emails made a repeat customer out of me. It’s all in the timing and what’s in your copy.
Do you use triggered events in your email marketing? How has it worked for your overall conversions and marketing ROI?
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