by Anil Gupta July 7, 2016July 7, 2016 How many times has this thought crossed your mind? Well, honestly, not a lot of times by me! The other day, my ‘to be tucked in the basket’ list grew too hefty to wait any longer. So there I was, exposed to the eager world of internet … Continue reading Shipping Charges Apply – Break Your Customers’ Heart or Make Them Go Mush
by Talia Wolf December 3, 2015December 3, 2015 A large opportunity for improvement exists in the realm of optimization. Most marketers optimize their websites and campaigns on pure intuition alone. This approach is problematic because it produces meaningless results. For instance, if you merely change the color of a button or the position of a … Continue reading Apply Emotions and Learn More from Your A/B Tests
by Owen Radford November 21, 2015 Follow @ElementaryDigiNovember 21, 2015 Google has a set of rules they follow – a grouping of philosophies, if you will, to ensure that everything they do meets the standard that they expect. They can be applied across the board however, no matter what you do for a living. Focus … Continue reading Great Google Philosophies to Apply to Your Work – Whatever It Is
by John Nemo November 11, 2015 Follow @JohnNemoPRNovember 11, 2015 I have to admit, when I first saw this title I thought the same thing you might be … Hyperbole Alert! But trust me, these stats are indeed eye opening and in some cases, mind-blowing as well. Here’s the story: I recently came across a … Continue reading 107 Mind-Blowing Sales Tips That Apply to LinkedIn
By Mansi Dhorda October 22nd, 2015 Once upon a time….This is perhaps one of the most stimulating sentences we grew up with. It meant something exciting was going to be told to us which was going to transport us to another world. A bed time story took us to the far away world, away from realities. … Continue reading 4 Simple Ways To Apply Storytelling To Marketing
Personal Branding BlogAugust 3, 2015 A few days ago, July 31 to be exact, was Major League Baseball’s annual “trading deadline.” It’s the point in the season when team rosters have to be finalized to be eligible for post season play. It’s on, and around, this deadline that often a lot of players get moved … Continue reading Small Businesses Should Model Pro Sports, Apply Trading Deadline
Amir JirbandeyJune 10, 2015 Some might say we live in a world of oversharing. You can find just about anything on your social feed, from what your friend ate for lunch, to a video of a squirrel getting drunk on fermented pumpkin. We share unique content (like this blog post) and we share frequently because … Continue reading Does Oversharing Apply To Email?
In an academic setting, an analyst might only be happy with a 95% confidence interval. Columnist Benny Blum argues the situation in business is drastically different. Benny Blum on January 22, 2015 Ekaterina_Minaeva / Shutterstock.com Some tests are easy to analyze. Is Superman stronger than Charlie Brown? Maybe we know the answer going into it … Continue reading How To Apply Statistical Significance In Business Marketing
Asad Haroon December 17, 2014 More than 100 years ago, Italian economist Vilfredo Pareto observed that 20% of the population in Italy owned 80% of the land, and that 20% of the pea pods held 80% of the peas in his garden. Today, business owners everywhere rely on the Pareto principle to determine where to … Continue reading Apply the Pareto Principle to Get the Most Out of Outsourcing
What can last year’s holiday shopping trends tell us about the 2014 holiday shopping season? Columnist Jordan Elkind explores. Jordan Elkind on December 2, 2014 There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need look no further than 2013 … Continue reading 5 Holiday Lessons From 2013 That You Can Apply This Year
