Catalin ZorziniJanuary 12, 2015 The first thing I say to every new ecommerce entrepreneur is you will need to invest time in setting up an analytics tool. While I would really recommend analytics tools to be the first tool any website owner should install on their site, there are certain features that make them an … Continue reading 7 Must Have Ecommerce Analytics Tools
by Christine Bellefontaine January 8th, 2015 Christine Bellefontaine Christine Bellefontaine is an Account Manager at Search Engine People. She has spent 15 years in traditional and digital marketing and is passionate teaching marketers to look beyond the data points to make digital make sense. She was previously an Industry Analyst at Google Canada. If you’re … Continue reading 3 Simple Ideas to Refresh Your Analytics
Justin WongDecember 29, 2014 One of the most useful applications of Google Analytics is finding out where your visitors are coming from. If you have a thousand visitors a month, how many of them come from SEO? How many from social media posts, or online advertising? If any of these sources are performing poorly, you … Continue reading Making Sense of your Traffic Analysis through Google Analytics
Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions. Amy Gesenhues on December 24, 2014 Last July, we had the opportunity to get to know Porch’s CMO Asha Sharma. Now, before we close out the year, Sharma is sharing why analytics are crucial to the … Continue reading A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network
As the digital marketing industry matures, marketing analysts may find themselves at a crossroads. Columnist Kohki Yamaguchi discusses what lies ahead for those in this position. Kohki Yamaguchi on December 23, 2014 As the saying goes, the only thing that is constant is change. But in digital marketing today, change is not only constant … Continue reading The Marketing Analytics Practice Is Evolving: How Can You Adapt?
Catalin Zorzini December 15, 2014 Sometimes the thought of setting up Google Analytics can seem a little daunting,, especially if you are not familiar with the process. The purpose of this article will be to explain in as much detail as possible, how you can improve your ecommerce website by setting up Google Analytics. … Continue reading A Complete Guide to Setting up Google Analytics for Your Ecommerce Website
Most video hosting services provide customers with data, but marketers shouldn’t stop there. Columnist Brian Massey explains how to combine this information with website analytics. Brian Massey on December 11, 2014 We recently completed a test for a company that sells a software application. Our test showed that we could increase demos of the software … Continue reading Marketing Power Processes: Measuring Video Effectiveness With Analytics
Amanda Grinavich December 6, 2014 For any of us who have worked with social media – both personally and professionally –we’re always on the hunt for new tools that help us measure how we’re doing. When it comes to Twitter activity, it turns out something very useful is sitting right under our noses. Twitter … Continue reading How To Use Twitter Analytics
Christopher Penn November 30, 2014 As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. There will be countless Powerpoint slide decks of charts, graphs, … Continue reading How To Use Analytics To Build Your 2015 Marketing Plan
Iris Vermeren November 21, 2014 Many still hold the opinion that Pinterest only attracts a limited audience. Rest assured its demographic has grown substantially in the past few years. With 70+ million users – mostly young and affluent women voting for their favorite products and brands – Pinterest is a marketer’s dream come true! Statistics … Continue reading The Definitive Guide To The Top 9 Pinterest Analytics Tools
