Big data — the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. Kohki Yamaguchi on February 12, 2015 As everyone knows, “big data” is all the rage in digital marketing nowadays. Marketing organizations across the globe are trying to find ways … Continue reading 7 Limitations Of Big Data In Marketing Analytics
Michael ChorazakFebruary 6, 2015 Knowing your store’s performance at any given moment provides you with instant insight into the rhythm of your online business –– no matter how small or large your ecommerce store is. However, not everyone is equipped to analyze rich data sets nor does everyone have a team of analysts extracting answers … Continue reading The Power of Ecommerce Analytics: 9 Tips to Grow Revenue in Less Than 30 Days
Jacob ShriarFebruary 4, 2015 All people decisions at Google are based on data and analytics. The goal is to bring the same level of rigor to people decisions that we do to engineering decisions. – Laszlo Bock This quote from Google shows that they understand the value of their most important asset – their people. … Continue reading The Hidden Value Behind People Analytics (And Why You Should Care)
by Helen M. Overland February 4th, 2015 Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. …When you Can’t Even use a DataLayer! Have you ever … Continue reading Group URL’s Any Way You Want In Google Analytics With Google Tag Manager
Views, properties and accounts can be recovered up to 35 days after being deleted. Amy Gesenhues on January 27, 2015 Google Analytics is rolling out a new “Trash Can” feature that will act as a safety net to recover recently deleted data. According to the announcement, deleted views, properties and accounts will be saved … Continue reading Google Analytics New “Trash Can” Feature Saves Deleted Data
by Steve Walsh January 23rd, 2015 by bluefountainmedia Some years ago, I came across an interesting article about Jonathan Goldman, a PHD in physics who used his data mining skills and expertise of site Analytics to give LinkedIn a remarkable boost in its early days. In the same article the author termed data science to … Continue reading Make The Most Of Site Analytics With These Tools
Allison BoccamazzoJanuary 18, 2015 So you created a blog and have been posting frequently. The good news is that you’re reaping the many benefits of your blogging efforts, from increased site traffic and lead conversion to bolstered brand awareness. But as any good marketer knows, you always have to be 10 steps ahead in the … Continue reading Google Analytics: Three Things You Can Do To Amplify Your Efforts
Angela Hausman, PhDJanuary 16, 2015 Forbes proclaimed 2014 the Year of Digital Marketing Analytics, summing up the problem this way: If most digital marketing programs or campaigns have a weak area, it’s analytics. One recent study identified that the biggest talent and hiring gap in online marketing is in the analytics space. 37% of companies … Continue reading An Insider’s Guide to Digital Marketing Analytics
Tim LeesJanuary 16, 2015 Within Google Analytics, Goals are designed for you to quantify how well your website is performing in terms of specific objectives. You can set up individual Goals to track an action on your website. These actions are defined as an activity that has a completion. Commonly known as conversions, examples of … Continue reading Introduction to Using Goals in Google Analytics
Looking for software to help you do your job better? Look no further! Contributor John Lincoln has compiled a giant list of tools of for digital marketers. John Lincoln on January 13, 2015 In online marketing, having the right analytics tools and software can make a major difference. A good program can save you time … Continue reading The Big List: 80 Of The Hottest SEO, Social Media & Digital Analytics Tools For Marketers
