Tag Archives: Analytics

Call Analytics Platforms- New Market Intelligence Report

General

Marketing Land on November 18, 2014   Our sister site Digital Marketing Depot recently released a new Market Intelligence Report, “Enterprise Call Analytics Platforms 2014.“ Smartphone ubiquity has changed the way consumers communicate with brands. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use … Continue reading Call Analytics Platforms- New Market Intelligence Report →

10 Stats That Underscore the Growing Value of Integrated Data Analytics

Sales Guide

By Katherine Buchholz, Published October 25, 2014 Marketing has become synonymous with data and analytics. Wait, did I just say that marketing is equivalent to data? Why yes, I did. Marketing is no longer confined to simply branding a product or service, but rather is being used to draw insights that generate greater numbers of … Continue reading 10 Stats That Underscore the Growing Value of Integrated Data Analytics →

Data, Design and Analytics: Is This The Future Of Marketing?

Marketing Guide

The growth of the World Wide Web has fundamentally changed marketing. The discipline is now far more complex and the choice in tools, channels and techniques seems to be increasing every day. According to chiefmartec.com (Scott Brinker) the marketing technology landscape went from around a 100 companies in 2011 to 950 companies in January 2014… … Continue reading Data, Design and Analytics: Is This The Future Of Marketing? →

7 Must have Google Analytics Dashboards for Ecommerce

Marketing Guide

Dashboards for the sake of eCommerce are crucial to understand where you are getting sales, conversions and hits and where you need to improve. Without knowing this, as a business, you cannot improve your marketing strategy. Here are 7 must have Google Analytic dashboards to help you with your eCommerce. Social Media Analytics Dashboard The social media … Continue reading 7 Must have Google Analytics Dashboards for Ecommerce →

Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore

Web Management Guidelines

In the third installment of Marketing Land’s tag management series, contributor Domenico Tassone explains how and why marketers must be involved in choosing a TMS. Domenico Tassone on September 19, 2014 You’ve probably read multiple tag management 101 articles by now, including Part 1 and Part 2 in this ongoing series (if not, please check them … Continue reading Part 3: Why Tag Management Isn’t Really About Web Site Analytics Anymore →

YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count

Marketing Guide, Video Marketing

YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about … Continue reading YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count →

5 Ways Not Using Speech Analytics is Affecting Your Contact Center

Customer Relationship Managemnet

Just seven percent of consumers report that the customer service they experience when dealing with companies exceeds their expectations. While 26 percent have experienced being transferred between agents without resolution of the problem they initially called about. That is abysmal. Without the proper monitoring tools in place, it is impossible to monitor agent and customer … Continue reading 5 Ways Not Using Speech Analytics is Affecting Your Contact Center →

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