Google Search Console provides a wealth of data on landing pages, but unfortunately, that data is limited. Columnist Glenn Gabe shares his method for getting around the 1,000-URL limit using an Excel plugin called Analytics Edge. Glenn Gabe on July 29, 2016 at 1:15 pm Google Search Console (GSC) is powerful and provides a boatload of … Continue reading How to download all of your landing pages from Google Search Console via Analytics Edge — and I mean ALL of them!
May 23, 2016 Andy Cockburn In the first of this three-part series on the psychology of referral, we’ll look at the concepts of social capital and social risk. The secret behind every successful referral is instilling a greater sense of one over the other in the mind of your customer. Read on … Continue reading What really motivates customers to refer-a-friend? – Psychology of Referral (Part 1)
by Andrew Sheridan July 19, 2016July 19, 2016 Marketing leaders rely on analytics to optimize their marketing campaigns and prove results. Data is the foundation of all analytics, but without robust, reliable data your analytics strategy may fall short at crucial moments. By cultivating the right data sources you can ensure your marketing analytics will … Continue reading 4 Ways Call Attribution Gives Your Marketing Analytics an Edge
by Liesa Opitz July 19, 2016July 19, 2016 In recent years, brands have embraced Instagram with phenomenal success. The mobile photo sharing app now has more than 500 million active monthly users and it has firmly secured itself a place among the world’s most popular social networks. It is estimated that the business will bring … Continue reading Instagram Analytics: 7 Metrics Every Marketer Should Track
How can B2B marketers make the most of Google Analytics? Columnist Stela Yordanova offers some tips to help you better analyze website engagement and conversion. Stela Yordanova on July 15, 2016 Many B2B marketers have unique challenges when it comes to measuring digital marketing performance. Difficulties include long sales cycles, complex products and services … Continue reading Improve B2B marketing results with Google Analytics
by Angela Hausman, PhD July 11, 2016 Follow @MarketingLetterJuly 11, 2016 If you haven’t asked yourself if less is really better lately, then you should. Here are some unexpected examples of where less is really better: Fewer leads More cost Fewer employees Less space Fewer tools Fewer platforms Less content I’m sure you don’t believe … Continue reading Less is Really Better? 7 Caveats in Analytics
by Jennifer Costa July 10, 2016July 10, 2016 Walk into most contact centers, and you’ll find cubicle after identical cubicle, filled with agents who have access to the same systems, are offered the same incentives, and are required to produce the same results. While no company wants its employees to act like robots, most organizations … Continue reading Finding the “It” Factor in Your Candidates with Predictive Analytics
Are you getting the most out of Google Analytics for conversion rate optimization (CRO)? Columnist Jeremy Smith highlights six custom reports to improve how you analyze your metrics. Jeremy Smith on July 7, 2016 at 9:26 am Google Analytics (GA) is an indispensable tool for gathering data that will help you maximize your conversions. As … Continue reading 6 custom Google Analytics reports you should use for every CRO project
by Jennifer Frances June 24, 2016 Follow @socialbeesmediaJune 24, 2016 In this article we are going to introduce you to some of the best Instagram analytics tools that you have to try in 2016. Why use Instagram analytics tools? With the Instagram algorithm update rolling out this month, it’s crucial to use analytics … Continue reading The Best Free Instagram Analytics Tools In 2016
by Roee Ganot June 17, 2016 Follow @RoeeGanotJune 17, 2016 The data from your Google analytics is extremely important. It helps you understand how well your site is performing, and it gives you guidance on how to improve your site, such as content that your visitors want or tweaks that need to be made to … Continue reading How to Get Rid of Spam in Your Analytics
