by Lance Weatherby June 17, 2016 Follow @lanceJune 17, 2016 Despite the growing popularity of e-commerce, the phone call remains crucial to businesses in any industry. It’s the moment when a lead turns into (or can potentially turn into) a paying customer. It’s the time for your sales service departments to shine. And it’s something … Continue reading A Data-Driven Buyer’s Four Step Guide to Call Analytics
Tag Archives: Analytics
How to Leverage Your Social Media Analytics
by Jonny Rosen June 9, 2016 Follow @ohjonnyJune 9, 2016 Learning more about your audience can help you better understand how to reach your audience. By knowing more about their likes, their interests, their needs, and more, you can create winning strategies for selling them the products and services that they need. Focus groups and … Continue reading How to Leverage Your Social Media Analytics
Google Analytics begins breaking out iOS traffic by model (when it can)
When iOS user agents include a specific device model, Google Analytics now lists them separately in the Mobile > Devices report. Matt McGee on June 8, 2016 If you’re a Google Analytics user and you’d like to know which iOS models and devices your visitors are using, there’s good news and bad news. The … Continue reading Google Analytics begins breaking out iOS traffic by model (when it can)
4 Fun Ways to View Your Google Analytics
by Mari Kane June 2, 2016 Follow @blogsitestudioJune 2, 2016 Do you have Google Analytics installed on your site, but don’t understand its reports? Do your attempts to read the numbers leave you confused and confounded? Do you lack the umpteen hours needed to study in the Google Academy, but need to read your Analytics … Continue reading 4 Fun Ways to View Your Google Analytics
7 essential Google Analytics reports every marketer must know
You may be using Google Analytics, but are you using it to its full potential? Contributor Khalid Saleh lays out 7 key reports with which every marketer should be familiar. Khalid Saleh on May 31, 2016 For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement … Continue reading 7 essential Google Analytics reports every marketer must know
Avoiding The Predictive Analytics Fail In Demand Generation
by Adam Needles May 31, 2016May 31, 2016 Everywhere we turn, study after study claims marketing and sales leaders have “already implemented or are planning to implement predictive analytics in the coming 12 months.” Everybody’s doing it, right? Are you doing it? Probably not. But I bet “you know a guy who knows a guy” … Continue reading Avoiding The Predictive Analytics Fail In Demand Generation
Setting up Google Analytics for Success
by Alex Charalambous May 31, 2016 Follow @alexchara01May 31, 2016 Google Analytics is a powerful tool to help you better understand how your website is performing from a variety of angles. But setting up Google Analytics correctly is paramount to getting the most out of the tool. Data is an essential component of websites, yet … Continue reading Setting up Google Analytics for Success
How to write a digital data & analytics RFP
Writing a request for proposal can be a daunting task. But columnist David Booth has some guidelines for your digital data & analytics RFP process to help you get what’s best for you and your organization. David Booth on May 23, 2016 The dreaded request for proposal. It can be time-consuming, stressful, with a sometimes … Continue reading How to write a digital data & analytics RFP
The Starters Setup Guide To Digital Analytics
By Mohamed Hedi Lassoued May 17th, 2016 Want to manage your digital analytics accounts like a pro? Here is what I have learned in five years. Contents Keep It Simple The right tools Your goals Categorize Focus Documentation Implementation Tagging tools Digital analtyics tools Google Analytics best practices Google Tag Manager best practices Clean data … Continue reading The Starters Setup Guide To Digital Analytics
Google Analytics Bounce Rate Explained
by Pam Aungst May 8, 2016 Follow @PamAnnMarketingMay 8, 2016 Google Analytics’ bounce rate metric is defined as “the percentage of single page visits”. In other words, you could say it is the amount of times someone landed on a page on your website and left without visiting any other pages. The Google Analytics bounce … Continue reading Google Analytics Bounce Rate Explained
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