Tag Archives: Amazon

How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future

Christopher Brown — July 20, 2017 Follow @marketculture — July 20, 2017 Ever since reading the classic Competing for the Future, I realized that a business leader must have one eye on the present and the other on the future. Every organization is running two businesses – today’s business and tomorrow’s business! To build capabilities … Continue reading How A Customer Culture Has Created “The Amazon Effect”: A Vision of the Future →

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search

Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search by Laurie Sullivan @lauriesullivan, July 11, 2017 Until brands can determine how to get people looking for information to type a website address direct into a URL, they will remain dependent on search engine traffic from organic listings and paid search on Google … Continue reading Google, Bing Drive Traffic To Amazon, More Data Shows Reliance On Search →

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing

How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing by Monique Zapata-Kaufman , Op-Ed Contributor, July 7, 2017 Amazon recently announced its third annual Prime Day to take place on July 11, 2017. What began as a promotional holiday to celebrate the 20th anniversary of the e-commerce giant has grown bigger and … Continue reading How Internet Retailers Can Capitalize On Amazon Prime Day With Affiliate Marketing →

5 Quick Tips to Boost Your Amazon Seller Feedback (and Deal With the Negatives)

Chris Dunne — April 20, 2017 Follow @FeedbackExpress— April 20, 2017 Just how important is seller feedback to Amazon sellers? Really important: A brilliant seller rating increases your sales for two simple reasons: It tells Amazon you’re a very reliable seller, and it’s a metric they’ll use to determine who wins more of the Buy … Continue reading 5 Quick Tips to Boost Your Amazon Seller Feedback (and Deal With the Negatives) →

The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers

Jeff Cohen — March 6, 2017 — March 6, 2017 Many online sellers start out with Amazon as a single distribution channel. After all, Amazon is making it easier and easier for entrepreneurs to start a physical product business. To oversimplify it, all you need to do is find a product, list it for sale, … Continue reading The Pros and Cons of Launching an Ecommerce Website For Amazon Marketplace Sellers →