by Paul Mauer March 25, 2016March 25, 2016 If keyword research is the caliber of the bullet, audience targeting is the scope on your rifle. Here’s a mind blowing fact: Google serves over 100 billion searches a month. That’s people looking for celebrity gossip and games, to stock markets and financial advice, to – you … Continue reading Adwords 101: Audience Targeting
Tag Archives: Adwords
New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
Are you a PPC Unicorn or a PPC Donkey? Columnist Larry Kim shares data on CPA averages by industry so you can see how you measure up to the competition. Larry Kim on March 24, 2016 at 1:45 pm Are you getting the biggest bang for your AdWords buck? It’s hard to gauge if you’re … Continue reading New benchmarks: Google AdWords cost per acquisition across 20 industries [study]
This AdWords Feature Is Making You Broke
by Stephen Alberts March 17, 2016 Follow @reviewrailMarch 17, 2016 AdWords is an awesome tool for getting traffic to your site and building your business. They really want you to succeed, but we need to remember they are a business. And their end goal is to make money. It blows my mind that when a … Continue reading This AdWords Feature Is Making You Broke
The terrifying connection between malware, Google Search Console and AdWords
In the midst of a malware emergency or want to ensure you never have to deal with one? Columnist Glenn Gabe provides tips and recommendations based on his experience helping clients with security situations. Glenn Gabe on March 11, 2016 Security warnings in Google Search Console (GSC) can be scary. Really scary. Whether your site … Continue reading The terrifying connection between malware, Google Search Console and AdWords
6 Tips to Increase ROI with AdWords Search Campaigns
by Ryan Hanehan March 10, 2016 Follow @RHanehanMarch 10, 2016 PPC advertising is really only another form of statistics. Every time you make a change, you have to monitor performance, and its effectiveness over time. You use key metrics to determine areas that need improvement and areas that are performing well. You use pivot tables … Continue reading 6 Tips to Increase ROI with AdWords Search Campaigns
Danger, Will Robinson! 3 Default AdWords Settings to Avoid
by Erin Sagin March 2, 2016March 2, 2016 Creating a new AdWords account can be tricky. There are tons of important decisions that you must make, many of which will have a lasting impact on your account performance. Lucky for you, I’ve encountered my fair share of AdWords mishaps and am here to prevent you … Continue reading Danger, Will Robinson! 3 Default AdWords Settings to Avoid
Google AdWords Benchmarks for YOUR Industry [NEW DATA]
by Mark Irvine February 29, 2016February 29, 2016 Whether you’re doing PPC for the first time or you’ve just signed a new client, it can be daunting to know whether or not you’re doing a good job. Sure, we all want to create unicorn ads that have highest CTRs and the best conversion rates, but … Continue reading Google AdWords Benchmarks for YOUR Industry [NEW DATA]
A Primer On Automating AdWords With Structured Data
Columnist Frederick Vallaeys explains several ways you can use structured data to create relevant and customized PPC search ads. Frederick Vallaeys on February 18, 2016 One of the PPC trends I mentioned in my last post — where I described 11 things to keep your AdWords healthy in 2016 — was the rise of ads … Continue reading A Primer On Automating AdWords With Structured Data
How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
by Jonathon Byrd February 12, 2016February 12, 2016 In late January, Google quietly released a new formula function for custom columns in AdWords. Using the custom formulas functionality, marketers can apply formulas to metrics available in the custom columns drop-down. For marketers importing call tracking data from Google Analytics and/or tracking calls directly from ads, … Continue reading How to Use Google’s New AdWords Formulas to Gain Additional Insights into Call Data
3 Ninja Tips Using The AdWords Keyword Research Tool
by Stephen Alberts February 12, 2016 Follow @reviewrailFebruary 12, 2016 The Keyword Planner can be super useful when using it for your business. Whether you’re running an AdWords campaign or doing some research for SEO, it’s good to jump in and poke around. Being a PPC ninja (much cooler than a regular ninja), I like … Continue reading 3 Ninja Tips Using The AdWords Keyword Research Tool
Random Posts on
Why Omnicom is betting on Big Advertising
5 Questions Your Marketing Resume Must Answer to Make a Good (And Lasting) First Impression
COVID-19 stories: At-home marketers shifting focus, adjusting goals
On a Mission to Put the Social Back into Social Media
Why your best campaign may not deserve more budget
How to SuperCharge Your Blog Posts On Social Media 10 Easy Ways
10 Social Media Strategies for E-commerce
Email Design Tips to Boost Your Open Rates
5 SEO Strategies Start-Ups Must Get Right
