by Amber Callan May 12, 2016 Follow @ambermcallanMay 12, 2016 Creating and running a PPC campaign can be scary. You create these keyword lists and write up these ads so when enabled, your business starts spending money to hopefully generate leads. While you try to make the most educated decisions on what to target, … Continue reading Best Way to Use Google Adwords When Starting a PPC Campaign
By Courtney Danyel May 5th, 2016 Any marketer new to Google AdWords is probably familiar with one ad-type: text ads that appear in search results. But text-only ads are far from everything that Adwords has to offer. Businesses can choose from several different ad-types that appear around the internet. But if you want to make … Continue reading Which Adwords Ad Format Is Best For Your Business?
by Matthew Trant April 24, 2016 Follow @mattjtrantApril 24, 2016 Relevance (Ad/Keyword and User Intent) Through a well-structured paid search account (Account > Campaign > AdGroup > Keyword) writing relevant ad copy should be one of the easiest things to accomplish. Keep in mind the set of keywords that you are bidding on and try … Continue reading 10 Tips to help in Writing Better Ad Copy for Paid Search (Google AdWords + Bing Ads)
by Maddie Cary April 25, 2016April 25, 2016 Scripts are scary – well, at least they seem scary if you aren’t a programmer or don’t know how to write in Javacript. But don’t let them stop you dead in your tracks. Even if you’re just beginning to dip your toes into the waters, there are … Continue reading 5 Awesome AdWords Scripts for Beginners
By Christine Bellefontaine April 12th, 2016 So, you’ve linked your Google AdWords and Google Analytics Accounts so you can see campaign data in GA. Setting up the link wasn’t so bad – but what are you going to get out of it that you couldn’t find in AdWords, and where should you look? Google … Continue reading How To Get Maximum Profit From Your Google Analytics + Adwords Connection
Columnist David Fothergill shows how data visualization can unlock insights about AdWords performance you may not have gleaned otherwise. David Fothergill on April 11, 2016 Data visualization is one of the most powerful tools available if you want to explore and understand your data, whether it’s on a small scale or at a scale which … Continue reading Visual analysis of AdWords data: a primer
by Kevin Ho April 10, 2016April 10, 2016 Unless you’re one of those rappers that likes to shoot cash out of guns to “make it rain”, you probably don’t enjoy wasting money for no reason. So why would you be content leaving money on the table for your AdWords campaigns? Aside from picking the right … Continue reading 5 Growth Hacks to Maximize the ROI from your AdWords Campaigns
Wasted ad spend can indicate issues with your AdWords account. Fortunately, as Jacob Baadsgaard reminds us, it’s also under your control. Jacob Baadsgaard on April 1, 2016 Over the past two years, we’ve audited more than 2,000 AdWords accounts at Disruptive Advertising. I’ve written at length elsewhere about what we learned from all of these audits, … Continue reading From waste to win: watch how a simple change affects AdWords performance
by Morgan Schuman March 25, 2016March 25, 2016 When it comes to AdWords, there’s nothing wrong with doing a little investigating of your competition. It might seem like cheating, but it’s an instrumental part of your pay-per-click (PPC) strategy. The Google Search results page is a highly competitive marketplace, but if you follow these three … Continue reading Why Should You Spy on Your AdWords Competitors?
by Sarah Goliger March 25, 2016 Follow @sarahbethgoMarch 25, 2016 If you’re using content marketing to expand your audience, generate brand awareness, and attract prospective customers, you’re likely leveraging a number of channels to promote that content. Most of these channels allow you to show your content to people who you think would be interested … Continue reading How to Use Google Adwords to Promote Your Content
