by Sarah Smith January 28, 2016 Follow @sarahsmith82110January 28, 2016 Today’s social media plans for small businesses that do not include AdWords are definitely behind the times. The promotion and add distribution network of Google is one of the most effective and precise methods of getting a point across on the entire Internet. However, it … Continue reading Social Media Templates Planning as Adwords Support
Is your PPC unprofitable, despite bringing in lots of leads? Columnist Jacob Baadsgaard explains his method for identifying and eliminating low-performing search terms. Jacob Baadsgaard on January 11, 2016 AdWords is a great place to waste money. Google makes it so easy — a few minutes of effort, and you are well on your way to giving … Continue reading Cut The Fat: How To Reduce Wasted Ad Spend In Your AdWords Account
by Helen Edwards January 8, 2016January 8, 2016 Google isn’t wasting any time this new year in rolling out new features. I found the first update to the AdWords user interface in 2016 today while adding converting search queries to my keyword lists for a client. Under the search terms tab, you can now add … Continue reading New in AdWords: Adding Search Queries as Keywords Just Got Easier
by Sandra Rand December 28, 2015 Follow @sandra_randDecember 28, 2015 There’s no argument that advertising on Google can drive real results for businesses of all sizes. You pay only for positive performance, you know you’re reaching an interested audience, you can see results quickly, and the results you get through AdWords do a powerful job … Continue reading 3 Things You Have to be Testing on AdWords Right Now
Columnist David Fothergill explores the question many a paid search specialist has pondered: What is the ideal bid price? David Fothergill on December 21, 2015 As we are approaching the end of the year, and the time has come to get into a reflective mood, I wanted to return to a nice little problem I’ve … Continue reading The Search For An Optimal AdWords CPC
Don’t waste money on bad URLs! Use this free AdWords script from contributor Daniel Gilbert to check your landing pages. Daniel Gilbert on December 18, 2015 at 11:20 am One of the classic tasks to automate with scripts is checking all your URLs for 404 errors. Google has their own Link Checker script, for instance. … Continue reading Scan Your Landing Pages With AdWords Scripts
by Larry Kim December 15, 2015December 15, 2015 AdWords just unleashed an easier way for the small business to machete its way through the jungle of code typically required to track paid search performance, and it’s called “smart goals.” This is kinda big news for the less-sophisticated advertiser. But, as expected, there’s no shortage of … Continue reading You Might Hate It, But AdWords’ Smart Goals Are Pretty Cool for Certain Advertisers
by Margot da Cunha December 8, 2015December 8, 2015 Asking me “Should I use AdWords?” is like asking me if you should order dessert. The answer is always yes. I don’t care how full you are, there’s a separate compartment in your stomach for sweets. But of course I’m going to say yes, I have … Continue reading Should I Use AdWords? Tips for Every Industry/Business Model
by Nigel Stevens November 24, 2015November 24, 2015 Google is giving online merchants a new way to stand out over the highly competitive Black Friday shopping weekend. AdWords structured snippets, which let online advertisers customize their PPC ads with valuable product and store information, have two new header fields: Black Friday and Cyber Monday. These … Continue reading Sell More on Black Friday and Cyber Monday with AdWords Structured Snippets
Former Googler Daniel Gilbert shares an AdWords Script from Brainlabs that will automatically create heat maps from your data. Daniel Gilbert on November 20, 2015 Everybody loves heat maps! They make it so much easier to see patterns in your data. They’re especially good for looking at how performance changes over the hours of the … Continue reading See Hour-by-Hour Trends In AdWords With Heat Maps
