August 2, 2016 What is company culture? Look around you – company culture encompasses everything from your office layout, to the way you collaborate with peers and managers, to the costume contest held every Halloween. In today’s workplace landscape, culture has quickly moved from a “nice-to-have” to a “must have”. However, a recent study by … Continue reading 3 Telltale Signs of Toxic Company Culture – and What to Do About It
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Everything You Need To Know About Google Customer Match
August 2, 2016 With the advent of digital in every business field, and as technology keeps increasing customers’ expectations, how can companies respond? Google just might have the answer with the rollout of its new service, Google Customer Match, an identity-based targeting method that allows businesses to reach their audiences using the largest network there … Continue reading Everything You Need To Know About Google Customer Match
3 Misconceptions About Start-ups
by Lindsey Smith August 2, 2016August 2, 2016 Whether it be online or offline, aspiring entrepreneurs are constantly generating creative ideas; gathering groups of friends, colleagues or investors; and starting a business, hoping to generate revenue and shock their industries. With this ongoing start-up boom, various misconceptions and myths begin to arise about the method … Continue reading 3 Misconceptions About Start-ups
Excited about Google’s new map ads? You should be!
Google Maps ads are changing to help local businesses become more visible. Columnist Will Scott discusses the four features you should be most excited about. Will Scott on August 1, 2016 As an avid Google Maps user on both a personal and business level, I’ve often wished for a more interactive and all-inclusive experience. … Continue reading Excited about Google’s new map ads? You should be!
9 things most people don’t understand about SEO
New to the world of search engine optimization (SEO)? Columnist John Lincoln explains some things you might not know about this online marketing discipline. John Lincoln on August 1, 2016 SEO is a complicated discipline. There are many components to it, and best practices change from time to time. Add to that the fact that … Continue reading 9 things most people don’t understand about SEO
What You Need to Know About AdWords Expanded Text Ads
by Krista Brunette July 27, 2016July 27, 2016 The day that PPC experts have been waiting for has finally arrived – expanded text ads are now available for use. First mentioned in May of this year, Google announced that they would be expanding the allotted characters in their search ads but no mention of a … Continue reading What You Need to Know About AdWords Expanded Text Ads
TrackMaven Report: What your content says about your social media marketing strategy
TrackMaven shows which industries perform best on Twitter, Instagram, Linkedin and Facebook–among other things. Tamar Weinberg on July 27, 2016 TrackMaven has released its Social Media Marketing Strategy report, which analyzed social media content across 40,000 companies across 130 major industries across Facebook, Twitter, Instagram and LinkedIn. From their data, they saw how each … Continue reading TrackMaven Report: What your content says about your social media marketing strategy
9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It
by Susan Friesen July 26, 2016 Follow @https://twitter.com/eVisionMediaJuly 26, 2016 In recent years we have seen an increase in the number of mobile users. What many businesses may not have anticipated though is that viewing the Internet on mobile devices is now becoming the norm. We are becoming a society that is connected 24/7. That’s … Continue reading 9 Surprising Reasons Why Your Website Isn’t Mobile Friendly and What to Do About It
What Performance Marketers Need to Know About Targeting Millennials
by Dan Mahon July 26, 2016July 26, 2016 There is no real authority to concretely distinguish what birth date range signifies a “millennial”, or most other generations for that matter, as discussed in this 2014 article in The Atlantic. Though, most resources will say that Millennials were born between sometime in the early 1980s and … Continue reading What Performance Marketers Need to Know About Targeting Millennials
5 Myths About Distributors
by Joel Goldstein July 25, 2016 Follow @joelgoldsteinJuly 25, 2016 Many companies are hesitant to sign with wholesale distributors at first, probably because of the many myths that are circulating out there about what it’s like to work with them. It’s time to reveal the truth behind these common myths about working with distributors: Distributors … Continue reading 5 Myths About Distributors