By Danny Hall August 31st, 2016 Facebook offers display ads that allow marketers to target specific audiences based on their geographical location as well as their personal interests. Facebook is the biggest social network platform in the world and boasts approximately 1.59 billion monthly users. The site was originally targeted at a college audience, but … Continue reading Everything You Need To Know About Facebook Ads
Survey data show that 56% use their mobile devices most often at home. Greg Sterling on August 26, 2016 The conventional thinking about smartphones is that they’re primarily used by consumers to help make purchase decisions “on the go” and near the “bottom of the funnel.” That vision of smartphone usage is quite narrow, however, … Continue reading Think smartphones are just about the bottom of the funnel? Think again.
by Mark Ellis Follow @businessfictionAugust 26, 2016 Words are those innocuous things we all come across every day that inspire, motivate, delight and anger us in equal measure. We can’t survive without them, because they encourage us to continue learning, better ourselves and right the world’s wrongs. Quite often, the people behind those words are … Continue reading 6 Myths About Copywriters Debunked
Columnist Jason Warnock takes a look at the massive success of Pokémon Go and what email marketers can learn from some of its most notable features. Jason Warnock on August 16, 2016 Last month, Pokémon Go exploded onto the scene, mainstreaming augmented reality and blowing engagement rates out of the water. Now, talk of augmented … Continue reading What Pokémon Go can teach us about email marketing
Columnist Katy Keim says it’s about time marketers use customer data to know more, see more and do more. Katy Keim on August 16, 2016 We think we know our customers. We think we understand what motivates, drives and excites them. We think that, thanks to all this “big data” we have at our … Continue reading The best marketers know more about their customers
by Ben Frederick, Staff Writer @mp_benfred, August 8, 2016 To answer the question in the head: Not a whole lot. In the cat-and-mouse game that is the constantly evolving world of ad fraud, the most that can feasibly be done is stop fraudsters from doing what they’re currently doing — but there isn’t really a … Continue reading What’s To Be Done About Mobile Ad Fraud?
by Kim StaibAugust 15, 2016 Anyone working in client-based outsourced lead gen knows this conversation all too well: Vendor: Can you give me an idea of what profile you are looking for in regards to contact data procurement? Client: We ONLY want to talk to folks in the C-level suite, from companies with over 500 … Continue reading It’s Not All About the C-Suite: Why SDRs Should Prospect Multiple Levels Within an Organization
Wondering how to get those enhanced SERP displays? Columnist Pratik Dholakiya shares useful information about rich snippets and structured data to get you started. Pratik Dholakiya on August 4, 2016 Since their launch in 2009, rich snippets have served as a “sneak preview” of Google Search results, adding extra information to a search listing that helps searchers find … Continue reading 4 things you didn’t know about rich snippets
by Dave Brock Follow @davidabrockAugust 12, 2016 I had a call from a frustrated sales person. He said, “Dave, I read your stuff all the time. You are relentless in focusing on the customer, their problems, and their goals. I get it, but I’m in trouble, I need to achieve my goals!! That’s what I … Continue reading What About My Goals? A Time For Selfishness
August 3, 2016 For those who are new to blogging and building websites, it seems the term ‘WordPress’ is everywhere. And it is everywhere because WordPress makes it super easy to set up a blog. However, what most people don’t realize (until they are thoroughly confused) is that the term ‘WordPress’ can actually refer to … Continue reading Everything You Need To Know About WordPress & How It Makes Money
