by Maria Chambi July 25, 2016 Follow @8WaysMediaSAJuly 25, 2016 Beyoncé Giselle Knowles, better known as Beyoncé, is one of the most successful singer-songwriters on the planet. Born September 4th, 1981 in Houston, Texas, she rose to fame during the 1990s as the lead singer of R&B group, Destiny’s Child, which went on to become … Continue reading Here’s What Beyoncé Can Teach Us About How to Run a Business
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SEO 101: What Every Marketer Should Know About SEO Traffic
by Anthony Myers July 25, 2016July 25, 2016 The term search engine optimization, aka SEO, is one that most marketers generally nod their heads toward. In fact, according to a Fleishman-Hillard and Harris Interactive Annual Global Study, “89% of customers begin their buying process with a search engine.” We know the value of this popular … Continue reading SEO 101: What Every Marketer Should Know About SEO Traffic
How Most Social Media Experts Are Wrong About LinkedIn
by Kristina Jaramillo July 23, 2016 Follow @GetLinkedInHelpJuly 23, 2016 I’ve read from many social media experts (including Jay Baer) that you should take a scattershot approach to LinkedIn. Now, don’t get me wrong, I usually love Jay’s blog content on ConvinceandConvert.com. But…. on his blog, in LinkedIn group discussions, on LinkedIn Pulse and even … Continue reading How Most Social Media Experts Are Wrong About LinkedIn
How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content
By Andrea Lehr July 19th, 2016 As one of the internet’s most popular publishers, there’s a good chance you’ve read an article or taken a quiz on BuzzFeed. The digital publisher has made a name for itself with it’s quick wit and playful content – it boasts more than 200 million monthly unique visitors and … Continue reading How 100 BuzzFeed Posts Debunk 3 Myths About Viral Content
Debunking 3 Misunderstandings About Outsourced Sales Partners
by Diana Cárdenas July 20, 2016July 20, 2016 Although B2B sales outsourcing provides numerous financial and logistical advantages over handling all of your sales functions in-house, misunderstandings about what outsourcing involves are common. These misunderstandings can create dead ends in your path to finding the right outsourced sales and lead generation partner. The confusion arises … Continue reading Debunking 3 Misunderstandings About Outsourced Sales Partners
Pizza-Symbol, Dollar-Sign: Time To Think About Emoji Search
by Aaron Baar, Staff Writer, July 19, 2016 Emoji are everywhere. They’re on Pepsi bottles. They’re infiltrating our classic literature. There’s even going to be a movie about them. And pretty soon, you can bet they’ll be coming to search. In at least one case, they already have. In honor of World Emoji Day last … Continue reading Pizza-Symbol, Dollar-Sign: Time To Think About Emoji Search
What marketers need to know about DMARC
Is your knowledge of DMARC somewhat murky? You’re not alone. Columnist Jason Warnock walks you through the ins and outs of DMARC and how it can benefit your brand. Jason Warnock on July 19, 2016 Last month, reports surfaced that Google and Microsoft this year plan to update their policies related to DMARC (Domain-based … Continue reading What marketers need to know about DMARC
Everything You Need to Know About Hiring a Personalization Specialist
by Katie Sweet July 16, 2016 Follow @misskatiehrdyJuly 16, 2016 In our latest survey, we found that half of marketers cite the lack of personnel as one of the greatest obstacles they face in making personalization a greater priority in their organizations. We predict that as more organizations make personalization a top priority, an increasing … Continue reading Everything You Need to Know About Hiring a Personalization Specialist
5 Things Great Design Can Teach You About Great Writing
by Kelly O’Hara July 9, 2016July 9, 2016 If a picture is worth a thousand words, we should be able to take some pointers from that picture to write our words. Great design succeeds for a reason, and many of those reasons are transferrable to how marketers go about writing compelling content. Here are a … Continue reading 5 Things Great Design Can Teach You About Great Writing
Are You Thinking Strategically About Your Website?
by Renee Shupe July 11, 2016 Follow @reneeshupeJuly 11, 2016 Much of my time I spend looking at or reviewing websites and too many times I see websites that are simply missing the mark. Most often I’m seeing something that is created without much thought and often it appears that the website has been designed … Continue reading Are You Thinking Strategically About Your Website?