Mobile email maybe an adaptation to what we’re already doing but make 2020 the year to move to a channel and platform-specific way of managing it. Len Shneyder on January 3, 2020 I’ve discussed how more than 50% of all email is opened on mobile devices. This is what you might call a “known known.” … Continue reading What you need to know about mobile engagement in 2020
Tag Archives: 2020
5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
Dan Fries — January 3, 2020 The marketing press is full of stories about how we can make marketing more effective in 2020. In most cases, these articles are full of oft-repeated advice: the importance of email marketing, why SEO is important for your business, and how to store your customer data safely. In this … Continue reading 5 Things To Avoid in 2020 From Looking at Online Marketing in 2019
Machine learning will free up time to be more strategic with accounts in 2020
Data is giving us an opportunity to look at bigger picture decisions in our accounts rather than the day-to-day work we have been doing. Brooke Osmundson on January 3, 2020 Contributor and SMX speaker, Brooke Osmundson, explains how machine learning is changing our account work and why we need to be smarter about layering … Continue reading Machine learning will free up time to be more strategic with accounts in 2020
A wishlist of improvements for Google My Business in 2020
Joy Hawkins shares the top 5 features she’d like Google My Business to update or change this year. Joy Hawkins on January 3, 2020 There was a LOT of changes in the Local SEO world in 2019 – 94 that I’ve tracked (most are listed here). I have to first give Google credit for working … Continue reading A wishlist of improvements for Google My Business in 2020
In 2020, focus on the impact of the user, not Google
Take a less linear and more multidimensional view of core updates when they happen in the coming year. Mordy Oberstein on January 3, 2020 In the coming year, contributor and SMX West speaker, Mordy Oberstein believes SEOs should be analyzing the latent messages of what Google is actually trying to do holistically with core … Continue reading In 2020, focus on the impact of the user, not Google
23 expert predictions: Here’s what successful marketers will do in 2020
Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year. Wendy Almeida on January 3, 2020 Paid Search Want better leads on LinkedIn? Focus on your content You’re going to be working hand-in-hand with … Continue reading 23 expert predictions: Here’s what successful marketers will do in 2020
Google: Suggestions To Transition Websites Into 2020
Google: Suggestions To Transition Websites Into 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, December 27, 2019 There is a lot to pay attention to as marketers and webmasters head into 2020, especially as website content continually changes throughout the end of the year and into the new year to follow. Google Webmaster Trends Analyst John … Continue reading Google: Suggestions To Transition Websites Into 2020
Machine-To-Machine Everything Influences Search In 2020
Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more advanced analytics … Continue reading Machine-To-Machine Everything Influences Search In 2020
Is This a Better Way to Set Your 2020 Goals and Resolutions?
Elliot Begoun — December 31, 2019 Follow @intertwinegroup Canva.com Why would you establish business goals that are just numbers and personal resolutions that set you up to fail? That is what most of us do this time of year. We set business goals based on revenue, distribution, gross profit, and more. All of which are … Continue reading Is This a Better Way to Set Your 2020 Goals and Resolutions?
3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
Christa Tuttle — December 27, 2019 In 2019, it was estimated that the number of active email accounts would hit 5.6 billion. Those 5.6 billion accounts equate to a lot of opportunities for your email marketing. While every email account certainly won’t be a part of your target audience, the rising number of active email … Continue reading 3 Tips to Revamp Your 2020 B2B Email Marketing Strategy
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