Brands who are successful at digital overall will start to address the bigger consumer experience and how they can extend digital success to the offline world in the coming year. Ashley Cooksley on January 3, 2020 A lot happened in social media in 2019 – from the continued influence of President Trump’s Twitter feed to … Continue reading 5 things every social media manager should be doing in 2020
Tag Archives: 2020
How agile adoption will change the way we work in 2020
We’re going to see more short-term flexible roadmaps rather than detailed marketing plans to stay agile in the coming year. Stacey Ackerman on January 3, 2020 Working in agile has been around on the software side for a few decades but the martech industry has been getting on the bandwagon in the past few years. … Continue reading How agile adoption will change the way we work in 2020
Your ability to adapt and learn is essential to your success in 2020
The amount of data is growing at a phenomenal rate but we are not adopting that data to guide decision-making at the same rate. We need to change this in the coming year. Ryan Phelan on January 3, 2020 Whew! Q4 is over! Everybody, take a breath and fill up your free time (hee-hee) with … Continue reading Your ability to adapt and learn is essential to your success in 2020
Make it easy for search engines to rank your website in 2020
Audit your website and check all the technical signals to understand how search engine algorithms are handling your content. Fili Wiese on January 3, 2020 Contributor and SMX speaker, Fili Wiese, explains why it’s important to audit your website in 2020 to help search engine algorithms better understand your content. Below is the video transcript: … Continue reading Make it easy for search engines to rank your website in 2020
The consumer decision journey will drive paid search in 2020
In organic search, you’re going to see a push of data directly to search engines instead of relying on them to crawl. Christi Olson on January 3, 2020 Contributor and SMX speaker, Christi Olson, explains how the consumer decision journey is going to drive paid search while organic search’s data push directly to search engines … Continue reading The consumer decision journey will drive paid search in 2020
4 Social Media Marketing Tricks You Need to Know in 2020
Jared Atchison — January 4, 2020 Believe it or not, 80 percent of internet users globally have at least one social media account. In total, social media users exceeded 3.4 billion people in 2019. Business owners and marketers know that these platforms are vital for the success of their business. Due to their desire to … Continue reading 4 Social Media Marketing Tricks You Need to Know in 2020
2020 will be the year to get our data right
A reliable data flow will help automation tools we started to use in past years do their jobs better. Aaron Levy on January 3, 2020 Contributor and SMX speaker, Aaron Levy, shares his insights about why it’s the “year of getting our data really, really right” and how that will impact paid search automations in … Continue reading 2020 will be the year to get our data right
Focus on E-A-T to avoid performance problems in 2020
Show Google that you’re a trusted entity with a focus on your expertise, authoritativeness and trustworthiness in the new year. Lily Ray on January 3, 2020 Contributor and SMX speaker, Lily Ray, wants to make sure you think about your backlink profile and telling search engines through the right structure data you’re a trusted … Continue reading Focus on E-A-T to avoid performance problems in 2020
4 things Shopping Ads managers need to prepare for in 2020
As we see the advertising platforms pick up steam with automation, we also need to be ready for structured data markup and international e-commerce opportunities. Kirk Williams on January 3, 2020 As we look ahead to 2020, the Shopping Ads practitioner is likely wondering what the upcoming year has in store for them. Here are … Continue reading 4 things Shopping Ads managers need to prepare for in 2020
Make 2020 the year for e-commerce to get better with the mobile experience
It’s time to go through your website and figure out if this is the experience we want customers to have, especially on a mobile device. Duane Brown on January 3, 2020 Contributor and SMX speaker, Duane Brown, explains in this video why 2020 is the year to get a handle on your mobile experience … Continue reading Make 2020 the year for e-commerce to get better with the mobile experience