Andy Donovan — January 13, 2018 — January 13, 2018 The global digital video advertising market has been on the rise for several years now, and given the recent ad revenue reports, looks like it will only grow and evolve further in 2018. Namely, the amount of advertising revenue in the digital video sector reached … Continue reading Top 3 Video Advertising Trends in 2018
Digital Ad Spend To Surpass Traditional In 2018, Per Analyst by Laurie Sullivan @lauriesullivan, January 12, 2018 Analysis from the Winterberry Group says 2018 will be the year of digital media. One analyst at the firm forecasts that this year, digital media spend will overtake offline media and marketing spend for the first time. Measured … Continue reading Digital Ad Spend To Surpass Traditional In 2018, Per Analyst
Columnist Pratik Dholakiya explores current search trends and speculates on where the industry might be headed in 2018. Pratik Dholakiya on January 12, 2018 We’re already over a week into 2018, and the start of a new year is a great time to check in and see where we stand as an industry — … Continue reading SEO trends and Google changes to expect in 2018
Jomer Gregorio — January 11, 2018 Follow @JomerGregorio — January 11, 2018 2018 has just begun – and as usual, the most-savvy content marketers are on their toes once again, not wanting to miss any of the latest trends that soon may become the new industry standard. In the B2B landscape, it is no secret … Continue reading B2B Content Marketing Trends in 2018 [Infographic]
To help B2B marketers prepare for what the future holds, columnist John Steinert lays out three trends you should keep top of mind in the coming year. John Steinert on January 11, 2018 My overarching prediction for 2018 is that more and more B2B marketers will stop hiding behind vanity metrics like click-through … Continue reading What are you putting on the front burner? B2B marketing predictions and recommendations for 2018
So, you’ve created tons of content, but you still aren’t gaining any traction. What gives? Columnist Sherry Bonelli explains how doing more with your existing content can help it reach its full potential. Sherry Bonelli on January 10, 2018 I personally feel that the most overused digital marketing phrase is “Content is king.” Yes, … Continue reading 5 content distribution strategies for 2018
Nicole Blanckenberg — January 9, 2018 Follow @https://twitter.com/StoreYaCom — January 9, 2018 Welcome 2018! What do you have in store for us? Did you know that eCommerce is growing 23% year-over-year, and is expected to grow to $ 4 Trillion by 2020? This year promises to be another bumper of a year for eCommerce. eCommerce … Continue reading 9 eCommerce Trends that will Shape 2018
Amanda Abella — January 9, 2018 — January 9, 2018 FotografieLink / Pixabay Creating a profitable business is a delicate balance of making the right investments, sales and reducing business expenses. It’s a balance that takes time to figure out and requires a lot of patience on the part of the business owner. I personally … Continue reading 5 Ways to Reduce Business Expenses in 2018
Wayne Elsey — January 9, 2018 Follow @wayneelsey — January 9, 2018 StockSnap / Pixabay By now you know that video is essential for a comprehensive marketing strategy. However, we live in a world where marketing is changing at the same rapid-fire rate as technology, and the reality is that you have to ensure that … Continue reading The Single Thing You Must Do with Video for 2018
Mike Parry — January 8, 2018 — January 8, 2018 geralt / Pixabay Web fonts It has been possible to use web fonts for a while in email but brands have really only just started to use them from the end of 2017. This technology provides a massive improvement in terms of the overall look … Continue reading The Top 6 Features of Great Email in 2018
