Vitaliy Verbenko — January 8, 2018 Follow @helpracing — January 8, 2018 How do you increase the efficiency of your support department without hiring more agents? Businesses don’t stay static. Over time, what customers expect changes, and this includes the number of requests aimed at the help desk. All this increases the amount of work … Continue reading Top 15 Ways to Scale Your Support in 2018
Rupert Adam — January 8, 2018 Follow @emailcenter — January 8, 2018 First week back after the festive period – we survived, yay! A new year presents multiple new marketing opportunities but where and how do you begin to get organised for the whole year ahead? The best way to combat the looming year ahead … Continue reading Focus Your Email Marketing for 2018
From putting customers first to sharing data, columnist Mike Sands lays out key goals every marketer should keep top of mind in 2018. Mike Sands on January 8, 2018 As I watched the ball drop on New Year’s Eve, I reflected on where I think we, as marketers, dropped the ball in 2017, and … Continue reading 3 resolutions marketers must keep to thrive in 2018
John Hawthorne — January 8, 2018 — January 8, 2018 Imagine you have an idea and need some funding. You go to a bank. Right? You might have a conversation like this: “Hey, Bank Loan Officer, I’ve got a fantastic idea, but need cash to get it off the ground.” “No.” “But…” “Fine. I’ll need … Continue reading Everything You Need To Know About Crowdfunding In 2018
Influencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy. Kevin Lee on January 8, 2018 If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands … Continue reading 2018: Year of the Influencer or year of the influencer marketing implosion?
Eileen Canady — January 5, 2018 Follow @eileencanady — January 5, 2018 What are the trends that will matter most for CMOs and other marketing leaders in 2018? Though I don’t pretend to have a crystal ball or to know exactly what’s going on in your company, I can share what’s top of mind for … Continue reading 5 Social Media and Digital Marketing Trends to Watch in 2018
Kate Hawkes — January 6, 2018 — January 6, 2018 In October 2017, advertising via over-the-top media accounted for 26% of total video ad spend, according to a report by video ad serving platform SpotX. That’s certainly a respectable proportion for a relatively new area of media, but the real reason this statistic should have … Continue reading Why OTT Is Worth Watching In 2018
Bonnie Harris — January 6, 2018 Follow @waxmarketing — January 6, 2018 How to gain success with SEO in 2018 by engaging your target audience and he right kind of content. Technology improves at an amazing rate every year and it’s important to consider SEO for 2018. To keep a marketing website relevant and on … Continue reading SEO in 2018 – 4 Things to Consider
Kerry Dye — January 5, 2018 — January 5, 2018 Alexandra_Koch / Pixabay In 2011, Google rocked the online world with its first Panda algorithm update. For the first time, webmasters were being hit with search penalties for breaking Google’s guidelines and 12% of all searches were affected by the update. Panda marked the beginning … Continue reading Is Google’s Panda Algorithm Still Relevant In 2018?
Susan Friesen — January 5, 2018 Follow @eVisionMedia — January 5, 2018 Did you know 51.9% of marketing professionals say video content provides the best ROI? Imagine promoting your video to millions… getting more views, likes and subscribers. Video marketing is a powerful way to build relationships and brand awareness with prospects. If you aren’t … Continue reading 6 Best Video Marketing Practices for 2018
