Can link building truly be replaced by content marketing and “link earning”? Columnist Andrew Dennis doesn’t think so. Here’s why. Andrew Dennis on November 25, 2015 We’re edging ever closer to 2016, and already prediction posts are publishing. Recently, hoopla around manual link building arose when a 2016-focused post predicted its demise. My fellow columnist … Continue reading 2016: Manual Link Building & SEO
by Jeff Bullas November 21, 2015November 21, 2015 Marketing today is a new game. The “Mad Men” of the Madison avenue era of wine, whisky and women as inspiration, are now a distant but fond memory. But as much as the new dawn of digital and the rise of the social web has changed the … Continue reading 15 Digital Marketing Trends for 2016 That Could Destroy Your Business
by Adam Baetu November 21, 2015 Follow @emailmarnowNovember 21, 2015 We’ve seen some prolific developments in email marketing throughout 2015 – the rise of formatting for mobile devices, a move towards greater animation in emails, predictive intelligence and more video embedment, and that’s just for starters. But as they say, out with the old and … Continue reading Essential Email Marketing Trends Predicted for 2016
Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled. Trond Lyngbø on November 20, 2015 With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and … Continue reading 4 Organizational Hurdles To SEO For Business Leaders To Overcome In 2016
by Siobhan McGinty November 19, 2015November 19, 2015 Once upon a time, SEO and PR existed as separate entities. Today, however, they exist in somewhat of a symbiotic relationship. Essentially, it’s rare that you’ll find one without the other. There is a trend towards SEO agencies hiring PR practitioners and vice versa. Why has this … Continue reading Marketing: 21 PR Tools SEO Practitioners Need to Use in 2016
by Justin Romney November 19, 2015 Follow @JusitnRomneyNovember 19, 2015 When trying to decide how to allocate your 2016 digital marketing budget, it can be hard to decide how much to spend on which platforms. In general, most businesses will set aside 5-15 percent of gross income for marketing purposes, and anywhere from 10-50 percent … Continue reading How to Set the Perfect 2016 Digital Marketing Budget
by Warren Knight November 18, 2015 Follow @warrenknightNovember 18, 2015 The world of eCommerce has evolved dramatically over the last 8 years because of the way small businesses are being able to effectively market to their target audience online in the same way as their big brand competitors have been. A small business no longer … Continue reading Where Ecommerce Traffic Will Come From in 2016
by Stacy Goodman November 17, 2015 Follow @StacyGoodrunNovember 17, 2015 It wasn’t long ago that I was sitting where you are now – a frazzled digital marketer ferreting out new channels, innovative technologies, and first-to-market trends. Like you, my days were dictated by brainstorms and status meetings. I was a slave to vanity metrics (they … Continue reading Top 10 Visual Commerce Trends For 2016 [Infographic]
by Josh Kasombo November 16, 2015November 16, 2015 Brands are always on the hunt for new ways to bolster web presence, which is why the demand for solid digital marketing strategies is so high among business owners. But keeping up online means more than implementing what’s already being done, it means staying ahead of the … Continue reading 5 Digital Marketing Trends to Watch in 2016
by Deanna Zaucha November 14, 2015 Follow @deannazauchaNovember 14, 2015 As 2016 approaches, it’s a good time to reflect on the state of social media marketing in 2015, and decide which social media platforms you hope to grow in the next year. Social Media Examiner put together an easy-to-read Social Media Marketing Industry Report for … Continue reading 3 Stats to Help Your 2016 Social Media Marketing Strategy
