Many companies face challenges in trying to develop and implement SEO campaigns. Columnist Trond Lyngbø outlines some of the critical ones to be tackled.
With the new year just around the corner, let’s look at four major issues holding back businesses when it comes to SEO. Unless your organization can acknowledge and address these, you may not be prepared for success in 2016.
1. Your Marketing Can’t Be Integrated Without An SEO Strategy
Sadly, many business leaders and “strategists” take the position that SEO is a minuscule fragment of their marketing mix, something that can be “tacked on” later. A few even consider SEO a task to be handled by the IT department.
As an SEO consultant and specialist, I’m frustrated at the scant interest most marketing managers and business leaders devote to understanding SEO. It is critical for sales and growth, yet my bigger business clients seem to be the worst in this respect.
This is, in part, because there’s more distance between them and the money they spend on marketing. Start-ups and smaller companies, without the luxury of an unlimited budget, are more discerning and careful. Gone are the days when an obsessive attention to detail would hurt productivity. In today’s world — and especially when it comes to SEO — you have to focus on details.
SEO has become the glue that holds other elements of your digital marketing program together. That’s why it is important to integrate SEO into all aspects of your marketing — and that requires taking a strategic approach.
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