By Heba Hosny December 7th, 2015 Insanity is…”doing the same thing over and over and expecting a different result.” – Albert Einstein As I compared the B2B Content Marketing 2016: Benchmarks, Budgets, and Trends North America report with the equivalent 2015 report, I was shocked to find unjustifiable regression in some no-brainer B2B content marketing … Continue reading How to Overcome the Most Common B2B Content Marketing Challenge in 2016? [Stats]
by Jonathan Yefet December 7, 2015 Follow @DirectIQDecember 7, 2015 Around this time last year, we wrote about how video and email will go hand in hand in 2015, and this year we’re going to share why it will (and should) in 2016 as well. An awesome report by the folks at Millward Brown called … Continue reading Email Marketing And Video In 2016 – All You Need To Know
by Brent Pohlman December 4, 2015 Follow @brentpohlmanDecember 4, 2015 Stop Wasting Time Reading 2016 Predictions This time of year, I look at all the predictions for 2016 with respect to digital marketing. Not sure why I fall for this trap each year but I do. This year I am finding way too many articles … Continue reading Make 2016 a Breakout Year!
by Nick Campbell December 5, 2015December 5, 2015 As you probably saw (or did so yourself) over Black Friday and Cyber Monday, modern-day shoppers are buying their items online. As of earlier this year, nearly 30% of consumers were making an online purchase once a week! The growth in eCommerce consumption by consumers has led … Continue reading 8 eCommerce Design Trends For 2016 To Ignite The Selling Potential Of Your Store
by Teresa Slider December 3, 2015December 3, 2015 As digital marketing efforts become more sophisticated, email marketing is often seen as being outdated and unappealing. Everyone wants to adopt the latest, and what is perceived to be the greatest, marketing tactics. But the proof is in the pudding. Email marketing consistently has one of the … Continue reading 5 Tips to Revamp Your 2016 Email Marketing Strategy
by Al Gomez December 3, 2015December 3, 2015 If you’re a digital marketer OR a business owner, you have probably encountered these words at least once (either online or during one of your meetings): mobile-friendly, content marketing, voice search, and latent semantic keywords. These are all important terms to know, and yes – they will … Continue reading Why You Shouldn’t Trust SEO Buzzwords In 2016
How do you continuously push out fresh content that engages your target audience? Columnist Steve Olenski discusses some ways to get your content marketing strategy on the right path. Steve Olenski on December 2, 2015 Content marketing is an intimidating, but necessary, part of raising brand awareness now. It’s easy to get lost in the … Continue reading How To Create An Effective Content Marketing Strategy For 2016
by BusinessVibes December 1, 2015 Follow @businessvibesDecember 1, 2015 Just because you run an e-commerce business doesn’t mean you run a successful e-commerce business, especially considering the epic changes the industry has endured as the mobile Web continues to grow and change. A long-lived e-commerce site knows how to interpret data, predict trends, and act … Continue reading What You Need to Know About E-Commerce in 2016
By Aleh Barysevich December 1st, 2015 The changing Google landscape brings extra value to those who adapt Google updates are always a two-edged sword. Those who rely on elderly strategies may find their rankings falling like the last leaves of winter, while traffic slows like the streets of Manhattan on the Friday before Christmas. On the … Continue reading 7 New SEO Opportunities In 2016
by Laura Cole November 30, 2015November 30, 2015 We are rapidly approaching the end of the year, which historically is a time when business-owners review their annual performance and make strategic plans for the forthcoming 12 months. Marketing is likely to be a key area of focus, especially as trends and best practices continue to … Continue reading 3 Reasons to Engage in a B2B Blogging Strategy in 2016
