Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Industry veteran Jep Castelstein on the future of martech. Darrell Alfonso on February 11, 2021 One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. … Continue reading 4 disruptive, uncomfortable, yet inevitable martech trends
Daniel Burrus January 12, 2021 As an executive or leader in your organization, you’re managing many things: the company’s image, numerous projects, and a talented group of people. But you’re also managing many other important things, including disruptions from both inside and outside of your industry, how others perceive your company as you manage or … Continue reading Leverage Disruptions and Elevate your Brand Image
Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything?
Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change!
Daniel Burrus — January 26, 2020 Being anticipatory is a multifaceted offense in a world of rapid digital disruption. In some cases, it’s about identifying opportunities for major disruptions within your industry that you yourself can introduce, such as Airbnb did to the hotel and timeshare industry or Uber did to the taxi and ride … Continue reading Digital Disruption: A Multi-Generational Mindset
Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword
Ken Thoreson — May 23, 2019 Follow @/KenThoreson — May 23, 2019 Will your small business survive should a global economic downturn happen again? Will it thrive when the economy dips? Reconnecting with the Customer When things are tight, companies should be reappraising their markets and really looking at who they are selling to. Businesses … Continue reading Recession-Proof Your Small Business
Tobin Lehman — April 29, 2019 Follow @gonewnorth — April 29, 2019 Well, I’m glad we’ve at least put a name to it. “MarTech,” a neat mashup of marketing and technology, is the term people are now using to signify the technology stack related to your marketing efforts. It’s jargonized, sure, but it’s also probably … Continue reading MarTech and Other Productive Distractions
The key to creating more engaging online stories may be letting your audience fill in the blanks. Peter Minnium on October 8, 2018 “Are you going to listen to me or to the couple at that table?” demanded my wife, probably for the 10,000th time. We were at dinner and, once again, I was … Continue reading The power of disruptive digital narrative