Daniel Burrus September 3, 2021 In a classroom at every Ivy League business school, there is a professor stressing to their Business 101 students that a business is “never too big to fail.” This has been the go-to generalization tagged to some of the most astoundingly catastrophic company failures of all time, including but not … Continue reading Rather Than Fear Disruption, Embrace It As A Viable Strategy
It Didn’t Disrupt MobilityWorks Campaigns After Data Axle Gobbled Up Exact Data by Laurie Sullivan @lauriesullivan, August 20, 2021 Disruption often comes with mergers and acquisitions, at least temporarily, but not for Data Axle USA, which announced it acquired Exact Data earlier this month. Chris Paczak, CMO at MobilityWorks, a large retailer of wheelchair-accessible vehicles with … Continue reading It Didn’t Disrupt Mobility Works Campaigns After Data Axle Gobbled Up Exact Data
The Advice Economy: Next Big Market Disruptor by Brandon Murphy , June 9, 2021 As 2020 came to an end, 71% of people indicated they would focus on learning new life skills in 2021, according to research conducted by OnePoll on behalf of Affirm. The pandemic accelerated the emergence of D2C brands helping millennials and … Continue reading The Advice Economy: Next Big Market Disruptor
Plus, the state of brand trust in 2021. Kim Davis on February 12, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading Disruptive martech trends, and what a CDP fixes: Friday’s daily brief
Industry veteran Jep Castelstein on the future of martech. Darrell Alfonso on February 11, 2021 One thing I am always interested in is where martech is headed. Recently I had a chance to speak with Jep Castelstein, a leading independent martech technical architect who has worked on some of the world’s most complex martech implementations. … Continue reading 4 disruptive, uncomfortable, yet inevitable martech trends
Daniel Burrus January 12, 2021 As an executive or leader in your organization, you’re managing many things: the company’s image, numerous projects, and a talented group of people. But you’re also managing many other important things, including disruptions from both inside and outside of your industry, how others perceive your company as you manage or … Continue reading Leverage Disruptions and Elevate your Brand Image
Business was already moving at lightning speed but what you do in the coming months will likely define your future. Marc Sirkin on March 23, 2020 If you thought we lived in a chaotic, endlessly shifting world before coronavirus, brace yourself. You may want to hide. Every fiber in my being wants to lay down … Continue reading Does COVID-19 change everything?
Brian Basilico — February 28, 2020 Recently, we had a little bit of disruption here at the Basilico domicile. That’s got me thinking about how we can embrace disruption by changing the way we think about change. Broken & Fix It! A few months ago, our clothes dryer broke. It’s not like any of us … Continue reading Embrace Disruption By Changing the Way You Think About Change!
Daniel Burrus — January 26, 2020 Being anticipatory is a multifaceted offense in a world of rapid digital disruption. In some cases, it’s about identifying opportunities for major disruptions within your industry that you yourself can introduce, such as Airbnb did to the hotel and timeshare industry or Uber did to the taxi and ride … Continue reading Digital Disruption: A Multi-Generational Mindset
Angelica Bishop — November 19, 2019 One of the biggest buzzwords we see in the media today is disruption – whether it’s talking about a company that’s disrupting an industry, or a product that’s shaking up the market. At a conference I attended this year, one of the speakers noted that the word “disruption” is … Continue reading Please Pardon the Disruption: Breaking Down the Buzzword