Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing. It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility. 29% of … Continue reading 7 Innovative Content Ideas for Your Video Marketing Campaigns
Jomer Gregorio — February 7, 2020 Many sectors are seeing the year 2020 as a visionary year that’s perfect for launching new businesses, reviving shelved marketing campaigns, or renewing past digital marketing efforts. The year 2020 will bear witness to the evolution of various digital marketing strategies as voice, image, video, and semantics overtake purely … Continue reading Search Engine Optimization and Marketing Trends in 2020 [Infographic]
Daniel Ndukwu — February 5, 2020 I’m a small business owner who’s not ready to reinvent the wheel. We don’t have the budget, the resources, or the interest in developing a blue ocean. We do have the budget, resources, and interest in making a proven channel work for us. The challenge is that the proven … Continue reading 5 Proven Small Business Marketing Strategies for 2020
Jomer Gregorio — February 5, 2020 Content marketing is currently on the rise and is expected to have a bright future, especially for businesses that are opting for amp up their marketing strategies. In fact, recent studies suggest that enterprises are now keen on investing more of their resources in marketing, particularly in making valuable … Continue reading Content Marketing Trends in 2020 [Infographic]
Neil Wood-Mitchell — January 30, 2020 1 -Take advantage of live video. Why? Live videos are watched for over 3x longer than an uploaded video, they’re inclusive and help you build stronger relationships with your audience 2- Optimise your content for voice search. By next year, 30% of searches will be performed without a screen. … Continue reading 12 Must-know Digital Marketing Tips
Elijah Masek-Kelly — February 2, 2020 In the 3rd quarter of 2019, e-commerce accounted for 11.2% of all sales. This marks an upward trend from last year. In order to make sure that your company is well-suited to take advantage of that surge in business, it’s key that you use effective content marketing to separate … Continue reading The Trends Shaping E-Commerce Content Marketing
Victoria Taylor — February 1, 2020 Congratulations! You’ve finished your product’s prototype, mastered the branding for your new company, and now you’re ready to plan a product launch. Launching a new product into a world with an estimated 1.92 billion global digital buyers can be intimidating. The Harvard Business Review found that about 75% of … Continue reading How to Create a Successful Marketing Strategy for a New Product Launch
Jeff Previte — February 1, 2020 Marketing is responsible for lead generation, but casting a wide net for attracting visitors you want to convert can hurt lead quality. Many companies are getting more targeted in creating content to capture leads, applying an account-based marketing approach. What Is Account-Based Marketing (ABM)? The main difference account-based marketing … Continue reading How to Use Account-Based Marketing to Drive Revenue (+ Examples & Softwares)
Managing affiliates, Amazon product search and Google Shopping should be carefully managed to protect your brand in the coming year. Dave Naffziger on January 31, 2020 Against a backdrop where competition is as fierce as it’s ever been, digital marketing teams are increasingly seeking out new strategies to drive awareness and brand engagement. Brands are … Continue reading How evolving risks and consumer distrust will shape digital marketing in 2020
It’s worth the time investment to consider how we can continue to evolve our advertising strategy along with the biggest platforms. Melissa Reilly on January 30, 2020 In digital marketing, 2019 was the year that the big players evolved from their core branding identities, showing advertisers that they could reach customers in more ways than … Continue reading The digital marketing transformation led by Google and Amazon
