Ronita Mohan — January 29, 2020 The digital world is constantly changing and directly impacting email marketing trends. In 2020, we are about to see a number of changes to the way buyers perceive the marketing emails they receive. But while there are some discernible deviations from the marketing trends of the past, one thing … Continue reading Email Marketing Trends in 2020 to Boost Conversion Rates
Tag Archives: Marketing
Is your marketing department the ‘useful idiot’ of your business?
In politics, the useful idiot is someone who can be misled into supporting a dubious cause that goes against his own best interest. In marketing, the outside actor here is ignorance and it’s time to change that. Ryan Phelan on January 29, 2020 As an email strategist and fractional CMO, I’m always amazed – … Continue reading Is your marketing department the ‘useful idiot’ of your business?
Starting a Digital Marketing Agency – First Steps to Take
Arsalan Sajid — January 26, 2020 “An intangible impulse of thought can be transmuted into its physical counterpart.” – Nepolean Hill. You might have read many blogs or books before landing on this article, but you’re still searching for a ‘simple reason’ to start your digital marketing agency. Guess what? You’re in the right place. … Continue reading Starting a Digital Marketing Agency – First Steps to Take
4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Jeff Previte — January 24, 2020 Text message marketing is bigger than ever and just in time. Text messages have an open rate of 82 percent. That’s four out of every five people reading their texts within the first three minutes of receiving it. Is your email marketing campaign showing those kind of numbers? Texting … Continue reading 4 Reasons Text Message Marketing Kicks Ass (+ Tips and Examples)
Brand Awareness with Facebook Marketing – How to Unlock the Power
Steven Imke — January 24, 2020 The goal of Facebook Brand Awareness is to receive Facebook Page likes and accumulate a base of fans. A Facebook Fan is defined as a user who liked your Facebook Page. Once a user becomes a fan, Facebook will display your other content, which may include content designed to … Continue reading Brand Awareness with Facebook Marketing – How to Unlock the Power
Digital Marketing Trends for 2020!
Navneet Kaushal — January 24, 2020 Digital marketing seems to be constantly evolving, as we welcome a new year, digital marketers need to be on the lookout for trends that will shape this industry for the next 366 days. 2019 on its part saw some exciting trends like the increase of chatbots on websites as … Continue reading Digital Marketing Trends for 2020!
Why email marketing should work, and why it often doesn’t
Email might not be the sexiest way to promote your business, but if you put in the time and effort, it can be one of the most profitable ways to grow. Jacob Baadsgaard on January 23, 2020 Email marketing is the first and oldest online marketing strategy. Long before Mark Zuckerberg was even a twinkle … Continue reading Why email marketing should work, and why it often doesn’t
3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
Lorena Harris — January 22, 2020 According to Engagio’s 2019 ABM Market Research Report, about 75% of B2B companies have piloted or started building out their Account-Based Marketing strategy. But less than 5% have had a program for more than two years. ABM has become a major enterprise buzzword over the last decade, and you … Continue reading 3 Powerful (Yet Simple) Secrets Enterprises Can Unlock for Their Account-Based Marketing Strategy
6 Great Examples of Brands Using Content in Marketing Emails
Marc Haase — January 19, 2020 When it comes to email marketing for ecommerce, you know the drill. You need to do it without spending too much. You need to make it less promotional while still bringing in sales. You need to stay in touch with your audience without spamming them. Enter your blog. Blog … Continue reading 6 Great Examples of Brands Using Content in Marketing Emails
Your 2020 Guide on How to Get the Most Out of Video Marketing
Susan Friesen — January 18, 2020 Video Content Marketing Trends & Tips In the past few years we’ve seen a massive increase in video content popping up online, and there’s no sign of it slowing down. From creating webinars to putting short clips in emails, a video marketing strategy is a must if you want … Continue reading Your 2020 Guide on How to Get the Most Out of Video Marketing
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