Dave Schneider — February 7, 2020 Nothing is more powerful than videos when it comes to marketing.
It’s due to this reason that nearly 83% of marketers believe that videos are becoming a hot trend. The effective use of video content can positively impact sales, generate more leads, and improve the brand’s credibility.
29% of millennials rely on video-based content before purchasing a new B2B product/service. Similarly, 19% of B2B buyers use them to resolve their business problems.
Owing to the rise in video engagement platforms like TikTok, Twitch, Instagram, and YouTube, it has become easier for people to consume videos in large proportions. As per a recent study, four of the top eight channels on which global consumers watch a video are social channels.
Here is a list of content ideas that you can leverage for the success of your next video marketing campaign.
1. Influencer Marketing
It can be challenging for any brand to grow their audience. However, with methods like influencer marketing, you can increase your audience quickly. To get the best of both worlds, you can mix influencer marketing and videos.
Musical.ly (now TikTok), a renowned video platform, leveraged this concept strategically to boost their brand awareness. Their goal was to shift the perception of their audience and showcase that they’re a global community and not just a musical app
The company launched an influencer video marketing campaign and partnered with eight known vloggers from different niches (sports, gaming, and comedy). Through the campaign, they were able to get stellar content for all their social media channels and it also helped them get more than 60,000 new signups.
However, for your campaign to succeed, you need to ensure that you partner with the right influencers. For that, you should consider doing hashtag research using tools like Hashtagify. Through it, you can find the top influencers in each hashtag.
Similarly, you can use social listening tools like HubSpot to find people who are talking about your brand. Some of them might be influencers.
Some of the best ways to incorporate influencers into your video marketing strategy include:
- How-to videos
- Announce offers and promotions
- Reviews/Testimonials
- Through expert interviews
- Influencer takeovers
- Sponsored videos
The right collaboration with influencers can help you create high-quality videos that will resonate well with your audience. This can help you grow your brand.
However, it’s essential to find and connect with the right influencers to increase the chances of the success of your campaign. For this, you can use NinjaOutreach, which helps you find reliable influencers on Instagram, Twitter, YouTube, and TikTok. You can see all of their statistics like engagement rate, number of followers, etc.
2. Use Webinars for Demo Videos
A great way of promoting your products and services through video is via webinars. You can organize a live webinar to demonstrate your product and showcase it to your audience at the same time. This can help you generate buzz around it.
Additionally, a webinar also gives your audience a chance to engage with you in real-time. This can help you build brand trust, and you can clear all of their questions right away. The best part about webinars is that they can later be uploaded onto social media platforms as videos.
Popular brands such as NetSuite use this method of video marketing to promote their latest products. Note how the live webinar has later been uploaded on YouTube and is still garnering views.
To host a webinar for your brand, you can use tools like ClickMeeting. It allows you to organize both live and automated webinars so that you can deliver your product demo with ease and scalably. Additionally, its automated webinar timeline editor can help you set up your webinar just the way you want it to.
You can drag-and-drop elements like clickable offers, external videos and interactive surveys onto the timeline to design your webinar. This can help you create engaging and conversion-optimized product demo presentations.
3. Q&A Videos
Before you launch your product or service in the market, it’s important to understand the needs of your customers. What’s more crucial is answering all of the possible questions they may have about your products and services.
Answering all of the queries in a text format (via e-mails or online comments) might not be feasible for your brand. According to a survey by Livestream, nearly 82% of consumers rely on live video content from brands on social media.
It’s thus best to stream live videos on social media for Q&A sessions with your target audience. This can help you drive you more conversions and engagement.
4. Behind-the-Scenes Videos
Behind-the-scenes videos act like exclusive footage and allow your customers to take a quick peek into the operational side of your business. This type of video can make them feel special, and that helps improve their trust in your brand as well.
Being transparent doesn’t indicate that you should be upfront about your sales margins. But it more closely includes your honest approach towards business operations and with your customers.
Behind-the-scenes videos show your audience the workings of your business. They can also showcase various features of your organization, such as your work environment. This can help you win the trust of your audience, and as a result, it can improve your chances of getting conversions.
A great way of giving a behind-the-scenes look at your company is by partnering with an influencer. You can ask the influencer to come over to your office or headquarters and give their followers a look of what a typical day in your company looks like.
You can even ask them to take over one of your social media handles for the day and post behind-the-scenes videos. This can help you get the attention of both your audience and theirs.
5. Product Launches
Product launch videos are a powerful mode of content sharing as they both engage and educate people about your company’s latest offerings. They can also help in generating a buzz around your new product before its launch.
Apple took the best advantage of this strategy when they revealed their iPhone 6s. It helped them generate buzz about it.
There are different forms of product launch videos that can help you create excitement about the product among your audience. Few of them which you can try are:
- Explainer videos: Detailed videos created to help your customers understand the features of your product, and how it can solve their pain points.:
- Live videos: Live videos are a great way to boost your sales. Tech giants like Apple and Google rely heavily on live videos to showcase their new products around the globe. As a marketer, you can utilize Facebook, Instagram, or YouTube based on your audience.:
- Videos that narrate a story: You should consider creating videos that tell the story of your brand. This can also be done when you’re launching your products. Note how Google uses storytelling to promote itself on YouTube.:
6. How-To Videos
How-to videos are a great asset for your video marketing campaigns as they help your target audience understand how to use your product or service.
These videos are extremely popular as they allow your audience to learn something new about your offerings. When they understand your product better, it can push them to purchase it as well. Nearly 72% of people prefer to learn about a product or service through videos.
These instructional videos are useful even for training your in-house sales and service teams. They can help them interact better with customers, understand their pain points, and solve their problems.
PandaDoc used these sort of videos to promote their brand, which is a document automation tool. Their short video explains how their product works in just one minute.
7. Team Introductions
People are sometimes skeptical when it comes to collaborating with new people, especially on important projects. So, team introduction videos can help you showcase the collective mission of the company without much hassle.
Introducing your team allows them to openly express the “why” behind their love for your organization. It also gives your videos a more human touch. By sharing their personal work experiences in the videos, they get to connect with viewers. This, in turn, can help develop their trust in your brand.
You can schedule these and other such videos for posting on social media using various platforms. This way, you can ensure that your videos are seen by the maximum number of people. It also helps you post content regularly on your social media account.
8. Time Lapse
A generic video frame rate ranges between 24fps (frames per second) to 100 fps. However, in the case of time lapse videos, the fps is cut down to a few frames per minute or even an hour. This speeds up the subject of your video and allows you to capture multiple days/weeks in the span of a few seconds or minutes.
Adding time lapse videos in your marketing campaign is a smart option because these videos can hold a viewer’s attention. This would be especially true if the video showcases some creation process of your product.
Time lapse videos have numerous use cases, so you should craft them according to the message you want to send out. For instance, you can make a video to convey one of your employee’s stories or to showcase how a particular service order gets completed within your organization.
Since people have shorter attention spans today, time lapse videos work extremely well as they can convey a lot of information in a short time. They are especially helpful if you want to showcase a long process in a condensed format.
Conclusion
A visual approach is the best way to ensure that the brand message is conveyed to your audience quickly.
The video landscape is constantly evolving, but the right implementation can do wonders for your business. It can boost your sales, increase retention, and help build a great brand enriching customer experience.
Create a variety of videos from product launch videos to time lapses to engage your audience and win their trust.
Your videos must also help your consumers understand how your product/service will benefit them.
Are there other forms of video content you’ve used to market your brand? Let us know in the comments.
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