Hi, Welcome Welcome back April 12, 2024 A shockingly high number of hiring managers ask illegal questions during job interviews Questions about citizenship, race, disability, and other characteristics often skirt what’s allowed by law. Here’s what to do if you’re asked one. BY Claire Zhao Throughout the hiring process, managers typically assess a candidate’s suitability for … Continue reading A shockingly high number of hiring managers ask illegal questions during job interviews
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
April 12, 2024 Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant In his letter to shareholders this week, Jassy was focused on the potential of “generative AI.” What he didn’t acknowledge was how AI has already made the site worse. BY Clint Rainey On Thursday, Amazon CEO Andy Jassy … Continue reading Amazon’s marketplace is broken—but Andy Jassy wants to give you an AI shopping assistant
A marketer’s guide to the customer data platform market including market growth, trends and a look at some major CDP vendors. Pamela Parker on April 12, 2024 The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized … Continue reading The customer data platform market
Sprite Campaign Takes Refreshing Approach To Privacy by Laurie Sullivan , Staff Writer @lauriesullivan, April 12, 2024 Privacy has become important to brands and consumers, but not the type one might expect from the brand Sprite and its parent, The Coca-Cola Company. Sprite’s latest campaign centers on privacy, but not Google’s Privacy Sandbox tools or alternatives to … Continue reading Sprite Campaign Takes Refreshing Approach To Privacy
April 12, 2024 8 ways to create a sensory-friendly workplace With adult autism and neurodiversity on the rise, here’s how to better accommodate employees with sensory processing differences. BY Gina Brady It’s the evergreen question: How can employers fully leverage the highest potential of a strong workforce? Quality employees are invaluable. Yet when businesses find it … Continue reading 8 ways to create a sensory-friendly workplace
Here’s how MOps can balance the drive for efficiency with the need for marketing effectiveness, especially as AI tools proliferate. Bolaji Oyejide on April 11, 2024 In our zeal to harness the tech part of martech, the ops part of MOps and the automation part of marketing automation, MOps professionals have failed to accomplish the … Continue reading The effectiveness crisis in B2B marketing: Why MOps must shift focus now
April 11, 2024 Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found This week, the researchers revealed the names of the companies that discriminated most against Black or female applicants in their study. BY Pavithra Mohan In 2021, a group of researchers published the results of a … Continue reading Researchers submitted 83,000 fake job apps to see if the biggest U.S. companies discriminate. Here’s what they found
A new campaign from PEDIGREE and Nexus Studios uses AI to create picture-perfect and location-specific ads for dogs needing a home. Constantine von Hoffman on April 11, 2024 A marketing campaign using AI to help dogs in shelters get adopted? You better believe I’m writing about that. The Adoptable campaign from PEDIGREE pet products combines … Continue reading AI-powered martech releases and news: April 11
These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how to reach customers better. … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
