Category Archives: Transportation Industry

Lyft introduces in-app ads as part of an expanded rider experience

By building out their ridesharing ecosystem, Lyft Media has grown 4X in the last year. Riders will see one in-app ad per ride at the program’s start. Chris Wood on August 24, 2023 This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare … Continue reading Lyft introduces in-app ads as part of an expanded rider experience

Court rules that Uber and Lyft can keep treating drivers as contractors in California

California Uber drivers sue company over Prop 22 app notifications   Karissa Bell @karissabe It’s no secret Uber has been aggressively supporting Proposition 22, a California ballot initiative that would allow the company to skirt a state law requiring them to classify drivers as employees.  Now, a group of the app’s drivers say the company’s … Continue reading Court rules that Uber and Lyft can keep treating drivers as contractors in California