Hi, Welcome Welcome back The deal would give the CRM giant powerful data managing tools, a significant customer list and more AI technology. Constantine von Hoffman on April 15, 2024 Salesforce is in advanced talks to buy Informatica, according to published reports. Informatica helps companies — including Toyota, Unilever and Deloitte — manage data across … Continue reading Salesforce reportedly close to deal for Informatica
Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation by Laurie Sullivan , Staff Writer @lauriesullivan, April 16, 2024 Oliver Jacob, president of Frequence, says the 14-year-old software development company can now generate an actual omnichannel media plan in 2 minutes. The platform, which uses automation, also can produce the creative, execute the plan, and … Continue reading Omnichannel Ad Media Plans Generated In 2 Minutes, Using Automation
Ana Mourão is a senior digital marketing leader and CDP advisor at the iconic global tools brand Stanley Black & Decker. Kim Davis on April 15, 2024 Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. Stanley Black & … Continue reading Ana Mourão: Spotlight on the expert
April 15, 2024 5 new ways TurboTax made filing your taxes harder this year It’s no secret that the more nightmarish your taxes are, the more Intuit’s tax-preparation giant benefits. BY Clint Rainey “The tax code is too complicated—everyone needs an advocate in their corner to get the best outcome during tax season,” Intuit, the maker … Continue reading 5 new ways TurboTax made filing your taxes harder this year
Creating memorable experiences goes beyond integrating AI. Focus on small touches, employee empowerment and anticipating customer needs. Scott Gillum on April 15, 2024 What will customers remember after they experience your website, product, service or people? What will they tell their friends or colleagues about their experience — will they even mention it? A … Continue reading Why relying on AI won’t improve the customer experience
April 15, 2024 DJT stock is taking another market beating today as Donald Trump’s trial begins Although the former president’s courtroom battle likely isn’t helping Trump Media, it’s not the main thing impacting shares right now. BY Sam Becker Donald Trump will become the first former president to stand criminal trial today, and you could say … Continue reading DJT stock is taking another market beating today as Donald Trump’s trial begins
Essential considerations for integrating AI into your marketing ecosystem, from selecting the right tools to optimizing data and processes. Greg Kihlstrom on April 15, 2024 Many companies are exploring and integrating AI into their marketing strategies and across business functions. While every organization has its own characteristics, the main goal of integration is to … Continue reading Integrating AI into MOps: Aligning your platforms, data and processes
April 15, 2024 Tesla layoffs: Elon Musk’s EV maker will reportedly cut more than 10% of its workforce The reported job cuts come at a precarious time for the company, whose shares are down more than 31% this year. BY Michael Grothaus Elon Musk has reportedly announced a round of mass layoffs at Tesla, according … Continue reading Tesla layoffs: Elon Musk’s EV maker will reportedly cut more than 10% of its workforce
Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology? by Laurie Sullivan , Staff Writer @lauriesullivan, April 15, 2024 Cyber thieves have learned to engineer attacks using AI deepfake injections to fool humans, gain access by tricking the helpdesk, and launch costly ransomware attacks that net them millions. Many have begun to use generative … Continue reading Cyber Thieves Turn To Gen AI: Handing Self-Service Checks To Technology?
Brands claim that ongoing issues with Meta’s algorithm are significantly impacting campaign performance across its platforms. Nicola Agius on April 12, 2024 Meta advertisers say the cost of running campaigns across its platforms has surged due to ongoing issues with its algorithm. Brands report sales and return-on-ad-spend have plummeted, while cost-per-click and cost per … Continue reading Meta advertisers: Glitchy automated system pushing sales down and costs up
