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4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce

Hi, Welcome Welcome back These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce →

Persuade Me: AI’s Large Language Models Become Persuasive

Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive →

Martech’s moment of truth: Why product excellence beats slick sales pitches

Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches →

YouTube adds new shopping features to increase seller revenue

The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue →