Hi, Welcome Welcome back These new innovations can make you more efficient and effective at using your customer data to deliver advertising campaigns that resonate. Salesforce on April 9, 2024 What’s next in first-party advertising? Our community came together in December at World Tour New York to learn about the latest marketing innovations and how … Continue reading 4 Ways New Data Cloud Features Help You Personalize Ads by Salesforce
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This stylish office chair is made out of paper
April 11, 2024 This stylish office chair is made out of paper Arper collaborated with the startup PaperShell on a more sustainable version of its iconic Catifa 53 chair. BY Grace Snelling The Italian design brand Arper just debuted a new version of its iconic office chair, the Catifa 53. But instead of leather, metal, … Continue reading This stylish office chair is made out of paper
SAP Emarsys launches AI Product Finder
Emarsys, an SAP company, is launching tools aimed at helping marketers quickly find relevant content for emails using GenAI. Kim Davis on April 10, 2024 Omnichannel customer engagement company Emarsys, which has been part of SAP since 2020, announced the launch of AI Product Finder, a new solution for product recommendations and personalized customer experiences. … Continue reading SAP Emarsys launches AI Product Finder
Persuade Me: AI’s Large Language Models Become Persuasive
Persuade Me: AI’s Large Language Models Become Persuasive by Laurie Sullivan , Staff Writer @lauriesullivan, April 11, 2024 As Google continues to roll out new products and features wrapped in artificial intelligence, one artificial intelligence (AI) startup gaining traction keeps talking about how its large language models have become more persuasive. New research from Anthropic posted … Continue reading Persuade Me: AI’s Large Language Models Become Persuasive
6 habits of instantly likable people
April 11, 2024 6 habits of instantly likable people Some folks have qualities that draw others to them. Here are some habits they practice. BY Gwen Moran Have you ever met someone and liked them immediately? Not in a romantic way, but in a connected, warm, “gosh, I’d love to have coffee with that person” way? … Continue reading 6 habits of instantly likable people
Martech’s moment of truth: Why product excellence beats slick sales pitches
Elevate your martech beyond just functional tools and transform them into emotional catalysts that aid marketers and delight customers. Jay Mandel on April 10, 2024 The beat drops, the lights flash and a charismatic salesperson struts across the stage, extolling the virtues of their latest martech solution. It’s a scene from a bygone era when … Continue reading Martech’s moment of truth: Why product excellence beats slick sales pitches
MarTech’s CRM experts to follow
CRM is essential to martech. Doesn’t matter if you’re B2B or B2C, you use it. Here are the must follow voices to stay up to date on the latest developments. Constantine von Hoffman on April 10, 2024 Martech is marketing and CRM is arguably the original martech. It changed everything. Because it is so … Continue reading MarTech’s CRM experts to follow
‘TikTok Notes’ to battle Instagram with new photo app
‘TikTok Notes’ to battle Instagram with new photo app Sophie Atkinson Tech Journalist TikTok could be looking to take inspiration from the OG days of Instagram with its photo-based format as plans advance to launch a new app. On March 11, a blogger who goes by TheSpAndroid took a deep dive into the … Continue reading ‘TikTok Notes’ to battle Instagram with new photo app
How do I change someone’s mind?
April 10, 2024 How do I change someone’s mind? Sorry, but you aren’t going to do it by calmly laying out your argument with evidence and logic. BY Kathleen Davis Welcome to Pressing Questions, Fast Company’s mini-advice column. Every week, deputy editor Kathleen Davis, host of The New Way We Work podcast, will answer the … Continue reading How do I change someone’s mind?
YouTube adds new shopping features to increase seller revenue
The new features include the ability to curate product lists and quickly tagging videos across creators’ entire library. Nicola Agius on April 10, 2024 YouTube introduced four new updates for shopping creators, aimed at enhancing conversions, providing inspiration, and offering more choices. They are: Shopping Collections. The Affiliate Hub. Enhanced tagging. Fourthwall. Why we care. For … Continue reading YouTube adds new shopping features to increase seller revenue