iPost adds Magento integration to connect customer data for more personalized email marketing




  • The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization.

    Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost platform to help marketers create and deliver personalized messages and cross-channel campaigns.

    Transactional emails from Magento can also now be sent through the iPost platform. The integration will provide accessibility to Magento data in iPost including customers, orders, emails and forms. Magento data can also be applied to iPost’s automation engine that makes adjustments to individual customer journeys based on their past-purchase behavior and transactions.

    Why we should care

    Email is one of the most popular channels preferred by consumers. Integrating Magento’s robust customer data into iPost’s email marketing and automation platform could allow marketers to experiment with — and optimize — different features like transactional behavior and personalization to create more engaging content for consumers. 

    Tracking behavioral and transactional interactions also allows users to better understand consumer preferences, giving marketers the data necessary to create hyper-personalized touchpoints across the entire customer journey.

    “The iPost platform was built by marketers to provide email and automation technology that is easy to use and truly allows marketers to optimize data use,” said iPost CEO Cameron Kane. “Giving our retail customers the ability to connect the Magento and iPost platforms will help them take customer engagement to the next level with fully data-driven email messaging.”

     


    About The Author

    Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

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