Tag Archives: More

5 Reasons Why Product Experience is More Important Now Than Ever

Ganesh Subramanian — March 25, 2020 It’s times like these that really put what’s important into perspective. Nick recently wrote a great post detailing five major reasons why customer success, and its impact on retention, is existential for businesses during a downturn. To paraphrase, being there for your customers when they need you most will … Continue reading 5 Reasons Why Product Experience is More Important Now Than Ever

How Do I Make Remote Work More Enjoyable? Consider One-Degree Shifts

Eric Termuende — March 24, 2020 Peggy_Marco / Pixabay In studying workplace culture and analyzing trends for the future, I’ve learned that there are two things that people hate: change and the way things are. That puts us in a tough spot, doesn’t it? Similar to rush-hour gridlock, many people would agree that standing still … Continue reading How Do I Make Remote Work More Enjoyable? Consider One-Degree Shifts

Your Business Needs Facebook, More Than You Think

Rilee Viggers — March 22, 2020 With multiple social media platforms out there, it can sometimes feel overwhelming trying to decide where exactly to invest your time and money. Each platform captivates it’s own audience, and caters to a specific demographic of people. LinkedIn is considered a business platform, Instagram is for the creative millennial … Continue reading Your Business Needs Facebook, More Than You Think

Authenticity is now more important than ever during the coronavirus

Review all your email communications through the lens of people who are stuck at home and use it to empower your empathy and inform your marketing. Ryan Phelan on March 17, 2020 My inbox has been flooded with compassionate messages from retailers, businesses and SaaS vendors expressing their concern about the effect COVID-19 is having, … Continue reading Authenticity is now more important than ever during the coronavirus

5 Killer Lead Magnet Ideas to Get More Email Subscribers

Christopher Jan Benitez — March 8, 2020 mohamed_hassan / Pixabay A lead magnet is a piece of content that provides value for people in exchange for their contact information. When you’re just starting, nobody knows that you exist. You’ll have to find ways to reach the right people. Lead magnets can reach savvy consumers who … Continue reading 5 Killer Lead Magnet Ideas to Get More Email Subscribers

7 Ways to Write More Like-able Social Media Copy

Mary Lister — March 7, 2020 So your company decided that it’s about time to start engaging with an audience on social media. That probably means you’re going to run some social advertising (Facebook Ads, anyone?) and establish a brand presence on Instagram, Facebook, LinkedIn, Twitter, and maybe even some other social media networks. Image … Continue reading 7 Ways to Write More Like-able Social Media Copy

Get More Form Submissions With These Best Practices

Brent Morrison — March 2, 2020 A well-designed form is an important interaction between your business and a potential lead. If your form causes friction with users, you could be turning away potential business. It could be as simple as too many fields, or worse, a poor mobile experience. Whether it’s a simple newsletter sign-up … Continue reading Get More Form Submissions With These Best Practices