Max Palmer — October 4, 2019 A hot topic among company executives has been remote work. Should employees be allowed to work from home or other places around the globe? If so, how frequently? How will they log hours, and how will their output be measured? Like most things, the answer depends. It depends on … Continue reading Thinking of Allowing More Remote Work? Here’s Why You Should Do It
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How Does Making Yourself Obsolete Makes You More Valuable Now?
Brian Basilico — October 4, 2019 Follow @bbasilico So, I don’t know if you’ve ever read the book “How To Win Friends And Influence People” by Dale Carnegie. It’s a great book, and one of the things that it says in the book that I think really stands out is the sweetest sound in peoples’ … Continue reading How Does Making Yourself Obsolete Makes You More Valuable Now?
5 of the Best Instagram Marketing Strategies to Help You Close More Deals
Gaurav Sharma — September 26, 2019 Follow @Gaurav_Sharma11 Instagram has over a billion active users and more than 500 million people using Instagram Stories daily as well. It thus comes as no surprise that it’s an important platform for marketing your brand to your target audience. In fact, Instagram has over 2 million advertisers and … Continue reading 5 of the Best Instagram Marketing Strategies to Help You Close More Deals
Instagram in-stream video ads driving more purchases than Story Ads: Report
Wibbitz surveyed 1,000 consumers to learn out more about their Instagram usage and found people were more likely to buy something after watching an in-stream video ad versus a Story Ad. Amy Gesenhues on September 26, 2019 Advertisers wanting to drive more purchases on Instagram may want to focus on in-stream video ads over Story … Continue reading Instagram in-stream video ads driving more purchases than Story Ads: Report
Soapbox: We need to be more skeptical about the insights we’re getting
In today’s Soapbox, we must understand where our insights come from because we really don’t want to be making major decisions based on faulty data. Amos Budde on September 25, 2019 Think about the last statistic someone threw at you, whether that’s on the Captivate monitor in the elevator or the latest medical study you … Continue reading Soapbox: We need to be more skeptical about the insights we’re getting
Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)
FreshAddress Staff — September 20, 2019 — September 20, 2019 rawpixel / Pixabay We recently sat down with Chris Marriott, President & Founder of Marketing Democracy, to chat about email acquisition, why it’s important to marketers, and how to get it right. How focused should marketers be on email acquisition and why? As we head … Continue reading Email Acquisition: How to Gain More Quality Addresses (and Offset Risk)
More Than Keyword Strings: How to Search Optimize Content
Ann Smarty — September 17, 2019 — September 17, 2019 SEO used to be quite straightforward and somewhat technical: You needed to identify your target queries you wanted your site to rank for, create content including those keywords, and make sure that content is easily accessible by search crawlers. Much of that process is still … Continue reading More Than Keyword Strings: How to Search Optimize Content
6 Ecommerce Digital Marketing Tips for More Online Sales
Conor Bond — September 10, 2019 — September 10, 2019 The percentage of total retail sales attributed to ecommerce has been growing with each passing quarter for years. That healthy market is good news, but on the down side it points to increasing competition. For each individual ecommerce business, it can be harder (and more … Continue reading 6 Ecommerce Digital Marketing Tips for More Online Sales
3 Ways You Can Make Your Emails More Accessible to All
Mia Papanicolaou — September 6, 2019 Follow @MiaPapanicolaou — September 6, 2019 3 Areas to focus on, to make your emails more accessible to all We have, for a long time, ensured that our emails read well. We check if they render correctly, display in all email clients, have a fall back image (should there … Continue reading 3 Ways You Can Make Your Emails More Accessible to All
3 Extra Things That Make Your Blog Post More Powerful
Nico Prins — September 6, 2019 Follow @nhdprins — September 6, 2019 Content marketing is alive and well in 2019 and most likely in the years to come. However, with each passing year, there’s more and more noise and if you’re trying to do content, you have to fight for your readers’ attention. Whether you’re … Continue reading 3 Extra Things That Make Your Blog Post More Powerful
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