Derek Gleason — December 12, 2018 — December 12, 2018 Done right, optimized mobile forms can deliver more than an increased conversion rate: They can become a competitive advantage—a reason users choose to fill out a form on your site. It’s not hyperbole. Consider the number of interactions it takes to book a room on … Continue reading Optimizing Mobile Forms for More Conversions—and a Competitive Advantage
Brian Basilico — December 3, 2018 Follow @bbasilico — December 3, 2018 qimono / Pixabay I’ve got a question for you. Do you want to make more money? It’s easy. Just start a relationship. Now the next question is, what business are you in? If you really think about it, I can answer that for … Continue reading Want to Make More Money? Start A Relationship!
Here are some steps you can take to avoid the consequences of neglecting attribution in the mid-funnel. Casey Wuestefeld on November 29, 2018 Marketers are investing billions of dollars in content marketing efforts every year, and yet many have a very weak understanding of the return they see on such investments. According to the Content … Continue reading Measuring return on content: It’s simpler (and more important) than you think
Mike Brady — November 27, 2018 — November 27, 2018 qimono / Pixabay Key Takeaways Tech makes it easier for real estate agents to provide better service to clients. Digital platforms like CRM help agents build closer relationships with their clients, driving more referrals and repeat business. Agents that use tech are more productive than … Continue reading How Tech Can Make Your Agents More Human AND Productive
Janet Fouts — November 26, 2018 Follow @jfouts — November 26, 2018 As more and more executives are seeing the value of leadership coaching for themselves, they’re looking to provide coaching for their teams as well. In part to save money, but also to create an internal environment where the team learns together and collaboration … Continue reading Why Are More Companies Seeking Group Leadership Coaching? Because It Works!
Emil Kristensen — November 23, 2018 Follow @Emilgkristensen — November 23, 2018 Looking to find new customers for your e-commerce store? Your ticket to success might be in a medium you haven’t tried yet—YouTube. YouTube may sound intimidating. Don’t videos take a long time to create? Don’t you need expensive equipment? What if you’re not … Continue reading YouTube Marketing: 5 Proven Strategies to Generate More Sales for Your E-Commerce Business
Consumers Want Less Tech, More Human Interaction by Laurie Sullivan , Staff Writer @lauriesullivan, (November 05, 2018) Brands want to wow consumers with techie services, but a report released Monday from voice platform Usabilla suggests consumers would rather speak to a live human being to solve their complex problems and create worthwhile customer experiences. Usabilla, which … Continue reading Consumers Want Less Tech, More Human Interaction
Randy Milanovic — November 5, 2018 Follow @kayak360 — November 5, 2018 One of my clients once described the client discovery process we use at Kayak as being like therapy, except longer and with more crying. 🙂 He was obviously joking, but I will freely admit that we spend more time getting to know our … Continue reading Get More From Your Discovery Process by Asking More Questions
Rick Goodman — November 2, 2018 Follow @DrRickGoodman — November 2, 2018 Pexels / Pixabay As you climb the corporate ladder, sooner or later you have to take on some additional responsibilities. You’re not going to get a better title or a bigger office without proving that you can handle more projects, more direct reports, … Continue reading Are You Ready for More Responsibilities?
Kaitlyn Hammond — October 31, 2018 — October 31, 2018 rawpixel / Pixabay If you run a small business, you probably have become accustomed to working hard….really hard. Seven-days-a-week hard, with nary a day off. Admirable, but also dangerous, because you risk burnout, health problems, and grumbling employees. It’s up to you to create a … Continue reading Five Tips to Be a Happier, More Balanced Business Owner