Irina Weber — September 18, 2017 Follow @irinaweber048 — September 18, 2017 In order to offer more personalized results to the queries, search engines deeply analyze users’ behavior. In their turn SEO-pros use traffic analysis tools to meet the search engines requirements. For marketing and sales, such information is extremely valuable. This kind of intelligence … Continue reading How to Use SEO Data to Sell More
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Need More eCommerce Traffic? Follow These Steps
John Hawthorne — September 13, 2017 — September 13, 2017 Unfortunately, owning an ecommerce store is not like the movie Field of Dreams. Just because you built it doesn’t mean they’ll come. In fact, unless you take very specific actions, they almost certainly won’t come. But don’t worry. These actions aren’t necessarily complicated. They do … Continue reading Need More eCommerce Traffic? Follow These Steps
How to Compete with Big Spenders in AdWords (Without Spending More $)
Allen Finn — September 12, 2017 — September 12, 2017 I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while … Continue reading How to Compete with Big Spenders in AdWords (Without Spending More $)
How To Get More Engagement On Social Even When Your Brand Is Boring
Sahail Ashraf — September 11, 2017 Follow @BizGrowInsights — September 11, 2017 There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or … Continue reading How To Get More Engagement On Social Even When Your Brand Is Boring
Revamping Your Resume Content to be More Effective
Amanda Clark — September 7, 2017 Follow @GrammarChicInc — September 7, 2017 typographyimages / Pixabay How long has it been since you really sat down and went through your resume with a fine-tooth comb? Are you guilty of simply tacking on new information without reviewing existing content? This not only increases the length of your … Continue reading Revamping Your Resume Content to be More Effective
5 steps to creating a more efficient link-building campaign
Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Jeremy Knauff on September 5, 2017 Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both … Continue reading 5 steps to creating a more efficient link-building campaign
3 More Things to Look for in an IT Managed Services Contract
Mark Delpopolo — August 31, 2017 — August 31, 2017 bsdrouin / Pixabay If you’re looking to find a new managed service provider to handle your IT support, there are some things you should consider in any contract you currently have in place. We discussed this in an earlier blog post 3 Things to Look … Continue reading 3 More Things to Look for in an IT Managed Services Contract
Survey: More consumers seeking to buy directly from brands vs. retailers
Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017 One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers
How to market your brand using interactive native content — Part 4
How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017 After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4
24 Instagram Marketing Tools for More Followers, Likes & Sales
Mary Lister — August 27, 2017 — August 27, 2017 As Instagram marketing becomes less of a choice and more of a necessity for your business, it can be frustrating to have yet another social media account to post content to and promote – especially because Instagram is in a league of its own with … Continue reading 24 Instagram Marketing Tools for More Followers, Likes & Sales