CX leaders in B2B industries routinely have a formal process in place to collect customer feedback and hold multiple departments accountable for their customer experience efforts, according to a recent report from Medallia. Amy Gesenhues on November 26, 2019 B2B businesses have as much to gain from an optimal customer experience strategy as B2C organizations, … Continue reading Want to be a CX leader? Embrace more listening channels, collect and share customer feedback
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4 Reasons Advanced Product Recommendations Mean More Revenue
JJ Tyson — November 26, 2019 Product recommendations are one of the most important tools that your site has. They have the power to increase conversions, engagement, and Average Order Value. However, poorly executed product recommendations can irritate shoppers and create unnecessary friction in the conversion flow. To ensure your recommendations are consistently excellent, one … Continue reading 4 Reasons Advanced Product Recommendations Mean More Revenue
Gaining More Exposure for Your App with Email Marketing
Kevin George — November 26, 2019 Follow @imkevin_monk The exponential increase in the number of mobile apps across app stores suggests how often they are used, and the kind of variety that is available in the market. With the plethora of apps, you are never short of features that can help you out with simple … Continue reading Gaining More Exposure for Your App with Email Marketing
Is Your Landing Page Design Broken? (Learn More With Examples)
Kevin George — November 25, 2019 Follow @imkevin_monk Irrespective of your business size, landing pages help you move people through every stage of the buyer’s journey. But it’s quite frustrating when your landing page fails to roll in leads or bring customers. So, what can be done to get your landing page noticed and actually, … Continue reading Is Your Landing Page Design Broken? (Learn More With Examples)
iPost adds Magento integration to connect customer data for more personalized email marketing
The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing
Why Unplugging from Technology Can Make You More Productive
Jennifer Hanford — November 19, 2019 Follow @jennghanford Pexels / Pixabay Technology is an incredible phenomenon in that it has changed our lives so comprehensively. When you think about it, you may realize that “kids” who are currently coming of age (i.e., Gen Z and some Millennials) have never experienced a world without technology. Most … Continue reading Why Unplugging from Technology Can Make You More Productive
4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches
Toby Scammell — November 18, 2019 Follow @tobyscammell The internet has turned local business on its head, giving rise to e-commerce companies like Amazon that compete with mom-and-pop shops in just about every retail category. The silver lining is that the mobile web has also made it easier than ever for people to search, find, … Continue reading 4 Free Ways Local Businesses Can Get Found By More Customers in “Near Me” Searches
20 Lead Generation Tools to Get More Targeted Leads
Jake Sheridan — November 15, 2019 Follow @jsvxc Lead generation is an essential part of running a successful business, but it can be extremely difficult and time consuming to implement successfully. The aim of lead generation is not just to increase your number of site visitors, but to increase the quality of those visitors. It’s … Continue reading 20 Lead Generation Tools to Get More Targeted Leads
State of Digital Marketing – Priorities, Challenges, Trends and More
Larisa Bedgood — November 15, 2019 Follow @www.twitter.com/V12Data State of Digital Marketing – Priorities, Challenges, Trends and More In today’s connected, always-on world, over 4.33 billion people are now active internet users, which is about 56% of the global population. And this number only continues to grow. Interacting with friends, family and brands through social, … Continue reading State of Digital Marketing – Priorities, Challenges, Trends and More
Viant Separates From Meredith As Ad Industry Buybacks Become More Common
Viant Separates From Meredith As Ad Industry Buybacks Become More Common by Laurie Sullivan @lauriesullivan, November 8, 2019 Ad-tech company Viant completed a company buyout earlier this week that the co-founders say allows them to “take back control” from Meredith Corporation. The transaction includes the 60% of Viant that Meredith acquired from Time in January … Continue reading Viant Separates From Meredith As Ad Industry Buybacks Become More Common
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