Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them by Laurie Sullivan @lauriesullivan, October 31, 2022 Data released from Skai, an omnichannel performance marketing company, shows marketers spent slightly more to advertise in Q3 compared with the prior quarter as they struggled to find customers. Retail media rose 45%, while … Continue reading Marketers Struggle To Find Customers, Spend A Bit More On Ads To Reach Them
Drive conversion rates so stellar, you’ll calculate them twice just to be sure. SheerID on October 27, 2022 The “will-they-won’t-they?” talk about a recession has marketers crunching the numbers on their 2023 budgets and asking, “How can we continue acquiring new customers and keep the ones we already have?” Optimizing your conversion rates with … Continue reading Drive more revenue now: Customer-focused strategies to boost conversion rates by SheerID
By Samar Marwan October 19, 2022 After the closing bell, Tesla held its third-quarter earnings, revealing lower revenue than expected and delivering fewer vehicles in the third quarter. The company’s reported gross margin was 27.9%, down from 30.5% last year. Analysts at RefinitivIt had forecasted $3.5 billion in earnings, while the company reported adjusted earnings … Continue reading Q3 earnings: Musk claims Tesla could be worth more than Apple and Saudi Aramco combined
Hitting the Books: Newfangled oceanographers helped win WWII using marine science Trailblazing researcher Mary Sears led the unprecedented oceanic intelligence gathering effort. A. Tarantola @terrortola Lethal Tides tells the story of pioneering oceanic researcher Mary Sears and her leading role in creating one of the most important intelligence gathering operations of World War II. … Continue reading The women who made ENIAC more than a weapon
Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 21, 2022 Microsoft is in advanced talks for a new round of funding in OpenAI, as the software and tech giant further builds artificial intelligence (AI) into its products, according to several reports. In 2019, … Continue reading Microsoft In Advanced Talks To Give OpenAI More Funding As Companies Rush To Use AI
Why More Startups Are Considering Outsourcing Software Development Andrei Kasyanau / 09 Oct 2022 Launching a product startup and keeping it afloat demands a substantial investment. And when it comes to managing resources, they are scarce for most startups. Not only for human resources but financially as well. Less than 1% of startups are … Continue reading Why More Startups are Considering Outsourcing Software Development
How to Create a More Productive Culture in Your Business Calendar / 07 Oct 2022 The workplace culture of your business is crucial to your success. Never has that been more important than now, as companies compete for scarce talent reshaped by the pandemic. As more employees work remotely or in a hybrid arrangement, … Continue reading How to Create a More Productive Culture in Your Business
By Sam Becker September 23, 2022 Two-and-a-half million people in the United States became millionaires last year, but thanks to rising prices, that may not mean as much as it used to. Worldwide, 5.2 million people became millionaires in 2021, according to the Global Wealth Report 2022, an annual release published … Continue reading The world got 5.2 million more millionaires last year, but many are getting pinched in 2022
By Stephanie Vozza September 23, 2022 While a paycheck is important, a lot of people are questioning the exchange of their time for money. According to survey by McKinsey, 70% of U.S.-based employees say their work defines their sense of purpose and nearly half are reconsidering the kind of work they do because of … Continue reading How to ask your boss for more meaningful work
The preferred solution: Spend more money on it. 70% of U.S. marketers expect their tech budget to grow next year. Constantine von Hoffman on October 10, 2022 More than 60% of B2B marketers say their martech stack is too complex, with one in five saying it’s “more complex than a black hole,” according to a … Continue reading More than 60% of B2B marketers say martech stack is too complex
