Tag Archives: More

Claude 3: Google-Backed Anthropic Releases More Powerful Chatbot

Google-Backed Anthropic Releases Claude 3, More Powerful Chatbot by Laurie Sullivan , Staff Writer @lauriesullivan, March 4, 2024 Anthropic on Monday debuted Claude 3, a chatbot and suite of AI models that it calls its fastest and most powerful yet. The company’s backers include Google, Salesforce and Amazon. It has closed about five funding deals during … Continue reading Claude 3: Google-Backed Anthropic Releases More Powerful Chatbot

Why B2B marketing needs brand building more than lead gen

The B2B obsession with lead gen metrics contradicts marketing fundamentals and prevents awareness from developing into active demand. Liam Moroney on February 28, 2024 B2B marketing is overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing … Continue reading Why B2B marketing needs brand building more than lead gen

Tableau Pulse uses AI to make data more accessible

The new offering from Salesforce’s Tableau will deliver AI-generated digests to your preferred workflows. Kim Davis on February 23, 2024 Tableau, the data visualization platform acquired by Salesforce in 2019, is beginning the roll-out of Tableau Pulse, an AI-driven experience designed to make data more accessible to everyone regardless of expertise with data visualization platforms. … Continue reading Tableau Pulse uses AI to make data more accessible

AI-assisted copywriting more effective than humans alone

AI-assisted copywriting more effective than humans alone Charlotte Colombo Freelance Journalist    AI-assisted copywriting   As newsrooms and websites begin to incorporate AI into their content more, you can’t blame writers for worrying about being replaced. But what if we learned to work with AI rather than against it? That was the mentality behind a … Continue reading AI-assisted copywriting more effective than humans alone

Hustling harder doesn’t make your work more meaningful. Here’s what to do instead

  By Mary C. Murphy March 11, 2024 In my work around entrepreneurs’ fixed-versus growth-mindset triggers, I came across a common lore—a hoodie-clad frontiersman (usually male, usually young, usually white) hacking his way through the digital brush, grinding it out until he sells or takes his startup public. But wait, that’s a growth mindset in … Continue reading Hustling harder doesn’t make your work more meaningful. Here’s what to do instead

American Black consumers: More diverse, demanding and reachable than ever

The report uses Black Americans and not African Americans because it includes a growing number of immigrants and their children. Constantine von Hoffman on February 16, 2024  Attention marketers: America’s Black population is more diverse, more reachable and more demanding than ever before, according to a new survey. The report, “The Global Black Audience,” from … Continue reading American Black consumers: More diverse, demanding and reachable than ever

How AI is making identity resolution platforms more effective

Customer demand for personalized marketing keeps rising and third-party cookies keep deprecating, AI helps IDPs fill in the gaps. Pamela Parker on February 14, 2024 Consumer expectations for highly personalized marketing interactions have reached an all-time high. Eighty percent say the experience a company provides is as important as its products and services, 73% expect … Continue reading How AI is making identity resolution platforms more effective

TikTok Encouraging More Searches With Shortcut And AI

TikTok Encouraging More Searches With Shortcut And AI by Laurie Sullivan , Staff Writer @lauriesullivan, February 9, 2024 TikTok is promoting a dedicated search shortcut that could get more people searching on the platform. Users can add a new prompt by downloading the dedicated TikTok search shortcut, which is intended to “make quicker searches.” Douyin — … Continue reading TikTok Encouraging More Searches With Shortcut And AI

The quest to build more accessible music tech for blind and visually impaired artists

  By Janko Roettgers February 09, 2024 Stevie Wonder. Ray Charles. Andrea Bocelli. If you were to ask a random person to name a blind musician, one of those three would almost inevitably come up. Ask that same person about up-and-coming blind musicians, and they’ll likely draw a blank.  That’s no accident, according to Athan … Continue reading The quest to build more accessible music tech for blind and visually impaired artists