Tag Archives: More

How to Compete with Big Spenders in AdWords (Without Spending More $)

Allen Finn — September 12, 2017 — September 12, 2017 I’ve got good news and bad news. In traditional fashion, let’s start with the bad news. By almost every metric, businesses with big budgets are doing better in Google AdWords than lower spenders. Maybe not surprising, but it still hurts. The rich get richer while … Continue reading How to Compete with Big Spenders in AdWords (Without Spending More $)

How To Get More Engagement On Social Even When Your Brand Is Boring

Sahail Ashraf — September 11, 2017 Follow @BizGrowInsights — September 11, 2017 There’s nothing wrong with being boring. But there is everything wrong with being boring about stuff that you care about. If you run a company or you have a client with a company that is generally boring, as in having a product or … Continue reading How To Get More Engagement On Social Even When Your Brand Is Boring

5 steps to creating a more efficient link-building campaign

Contributor Jeremy Knauff shares the steps his agency takes, and the tools they use, to create a structured and efficient link-building process. Jeremy Knauff on September 5, 2017   Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both … Continue reading 5 steps to creating a more efficient link-building campaign

Survey: More consumers seeking to buy directly from brands vs. retailers

Survey of 1,000 US adults contains lots of findings and implied recommendations for both brands and traditional retailers. Greg Sterling on August 30, 2017   One of today’s marketing mantras is “brand loyalty is dead.” As always, the truth is more complicated than a slogan. While millennials and Generation Z are less likely to be … Continue reading Survey: More consumers seeking to buy directly from brands vs. retailers

How to market your brand using interactive native content — Part 4

How to market your brand using interactive native content — Part 4 In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts. Jane Loring on July 19, 2017   After examining the role of interactive content in brands’ awareness, … Continue reading How to market your brand using interactive native content — Part 4