Mark Miller — July 11, 2017 Follow @MMtwopointfive — July 11, 2017 Have you been on a website recently that wasn’t mobile friendly, or struggled with a frustrating ecommerce experience? While not an entirely new concept, user experience continues to go without the needed consideration and care from too many businesses. If you’re one of … Continue reading 5 Ways to Enhance Your User Experience and Drive More Business
Publishers want exclusivity, and advertisers want amplification, so what’s the solution? Contributor Casey Wuestefeld discusses how publishers and advertisers can work together to help branded content reach its full potential. Casey Wuestefeld on July 11, 2017 Every new ad unit introduced to the market faces the same challenge: convincing advertisers to invest the time … Continue reading 3 ways for marketers to get more from their content
Victor Blasco — July 9, 2017 Follow @yumyumvideos — July 9, 2017 Testimonial videos help businesses close sales. This is a fact that nobody can deny. But do you know why that is? It’s because testimonial videos build brand trust. Trust is the deciding factor for whether or not your customers will make a purchase … Continue reading How to Make A Testimonial Video That Closes More Sales For Your Business
Amanda Clark — July 7, 2017 Follow @GrammarChicInc — July 7, 2017 mohamed1982eg / Pixabay When was the last time you updated your resume? For many people, it’s either when they’re looking or a job, or after they’ve started a new job. And “updating” usually just means tacking on whatever they’re doing now (or just … Continue reading Updating Your Resume: It’s More Than Adding a Job
Trying to determine whether it’s worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide. Conrad Saam on July 5, 2017 At the end of last year, I shared the results from three of our projects showcasing how we had increased traffic by … Continue reading More content, less traffic: Part II
Pam Aungst — June 30, 2017 Follow @PamAnnMarketing — June 30, 2017 Google has launched a job-matching initiative which is now live in US search results. What the company calls “Google For Jobs” aims to assist job seekers and businesses alike, by making it easier for candidates to find their ideal employers. This post will … Continue reading Google For Jobs: How to Attract More Candidates to Your Job Postings
By Andrea Moxham June 26th, 2017 We’re all influenced by online product reviews, whether they’re positive or negative. 61% of customers read online reviews before making a purchase decision. They help eliminate doubt among potential customers and also play a role in your search engine rank by creating new content for spiders to crawl. … Continue reading How to Get More Positive Customer Reviews [Without Being Annoying]
Ana Gotter — June 23, 2017 — June 23, 2017 One of the things that video does best is conveying emotion quickly and powerfully. You can see the expressions on someone’s face, hear their tone of voice, and feel more of a personal connection because of it. Adding emotion in social media videos strengthens them … Continue reading How to Add More Emotion to Your Social Media Videos
As the 2nd largest search engine in the world, YouTube is a widely used channel to promote, entertain, and educate audiences. YouTube has roughly 22 billion monthly visits and the average session duration is just under 40 minutes. People like YouTube. A lot. However, like all things on the internet getting more YouTube views has … Continue reading 21 Tips on How To Get More Views on YouTube for Free
Mark Miller — June 20, 2017 Follow @MMtwopointfive— June 20, 2017 Just a few years ago, social media was on every digital marketer’s mind as the “big new thing” that was going to transform customer engagement and online marketing. Since then we’ve moved past the hype and on to newer, flashier tactics and tools. But … Continue reading 5 Social Media Certifications That’ll Win More ‘Likes” for Your Digital Marketing Resume
