Tag Archives: More

Why Less Is More When Designing a B2B Website Homepage

Laura Magnuson July 2, 2020 It may sound counter-intuitive, but the best way to stand out from the competition and rise above all the online noise is to keep things simple. Less is more when it comes to designing a quality B2B website. Your website’s homepage is often a prospect’s first impression of your product … Continue reading Why Less Is More When Designing a B2B Website Homepage

Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

Arik Hanson June 26, 2020 Read yet another media story on working remotely and how it will change work forever once the pandemic is over. This one, from Bloomberg, actually took the opposite stance and talked about how the future of work is in the office. But, all these media reports and articles are ignoring … Continue reading Why Aren’t We Talking More About Expectations and the Current Remote Working Situation?

5 Tips to Hold Ourselves More Accountable When Working Remotely

Angela Ash June 23, 2020 Accountability at work is a relatively new concept that implies that everyone resumes individual authority over their decisions, results, actions and attitude. With the rise of agile methodologies and the whole new concept of doing business, accountability has emerged as a novel necessity. The whole point of this concept is … Continue reading 5 Tips to Hold Ourselves More Accountable When Working Remotely

More People Are Opening Email During Covid – What Does That Mean For You?

Eva Webster June 19, 2020 With Covid-19 changing the marketing world at breakneck speed, email marketing is one area that has been significantly affected. In a study done by Campaign Monitor, they found that more people are opening emails during the pandemic than ever before. What does this mean for your email marketing campaigns? What … Continue reading More People Are Opening Email During Covid – What Does That Mean For You?

Want to Be More Productive? Help Your People Adapt and Feel Better

Liz Kislik June 18, 2020 The majority of your team members are likely to be more stressed right now than you’ve ever known them to be. You’re probably more stressed too. Even the most even-keeled pros may be feeling more anxious, sad, angry, and confused by the disruptions of the pandemic and the anguish of … Continue reading Want to Be More Productive? Help Your People Adapt and Feel Better

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Search Marketers Focusing More On Conversion And Revenue, Less On Ranking by Laurie Sullivan  @lauriesullivan, June 16, 2020 About 10% more marketers are paying for higher visibility on Google this year compared to last. They are paying for Google Ads, Local Service Ads, and other programs, according to data released Tuesday. The Moz survey of … Continue reading Search Marketers Focusing More On Conversion And Revenue, Less On Ranking

Data roundup: Resources to help you market more effectively during COVID-19

Insights to help you evaluate and adapt your SEO, content and PPC efforts in a rapidly changing environment. George Nguyen on June 9, 2020 The COVID-19 pandemic has dramatically shifted consumer priorities and budgets, and now that local economies are beginning to reopen, we can expect to see more shifts as some people start to … Continue reading Data roundup: Resources to help you market more effectively during COVID-19

The Importance of Trust in the Workplace for Organizational Success, Now More than Ever

Sarah Deane — May 27, 2020 5 ways to foster a safe and trusted culture At EffectUX we have been helping our clients reimagine and pivot not just their customer experience, but also their employee experience. With everything that is happening, it’s a great time to really address what needs to be done to elevate … Continue reading The Importance of Trust in the Workplace for Organizational Success, Now More than Ever