Tag Archives: Personalized

How to Use Personalized Video Marketing to Increase Your Engagement

Brad Smith July 30, 2020 The average person will watch 84 minutes of online video every day this year. Every day. With users consuming that much video, your marketing needs to stand out. That’s why personalized video marketing is key. After all, 91% of consumers are more likely to shop with brands that recognize them … Continue reading How to Use Personalized Video Marketing to Increase Your Engagement

How Your Business Can Benefit From Personalized Push Notifications and Ads

Tal Melenboim — March 13, 2020 Notifications as an ad format are inextricably linked to the future of digital advertising, combining the benefits of display banners, email and SMS marketing. Virtually all large online players leverage push notifications to connect with and monetize their audiences. Facebook, for example, has a simple but remarkably effective notification … Continue reading How Your Business Can Benefit From Personalized Push Notifications and Ads

Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

Sara Card — December 18, 2019 Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous … Continue reading Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing

How You Create High Converting Facebook Personalized Video Ads

Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Google Creates Personalized Plan For Small Businesses

Google Creates Personalized Plan For Small Businesses by Laurie Sullivan  @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses

3 Simple Ways to Make Your eCommerce Store More Personalized

Manish Dudharejia — March 14, 2019 Follow @Manish_Analyst — March 14, 2019 Unless you’ve been living under a rock for the past few years, you know by now how incredibly influential personalization can be in the marketing world. It’s been a leading eCommerce trend for the past few years, and nearly every business has made … Continue reading 3 Simple Ways to Make Your eCommerce Store More Personalized