Tag Archives: Personalized

Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

Sara Card — December 18, 2019 Amazon thinks I’m a coupon-driven shopper. They’re right. If I’ve been mulling over a purchase, the whiff of a deal is often enough to push me over the edge. (And sometimes, to my husband’s chagrin, it’s enough to make me ask a retailer for a credit on a previous … Continue reading Amazon’s Personalized Coupon Strategies – How Your Business Can Use Them Too

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing

How You Create High Converting Facebook Personalized Video Ads

Ana Gotter — November 20, 2019 Follow @ana_gotter Gone are the days when brands can rely on a single video and hope it will appeal to their entire audience, using generic content for mass appeal. Now, with users regularly seeing custom-for-them videos regularly on Facebook sharing birthday messages, their top fans, and their best memories … Continue reading How You Create High Converting Facebook Personalized Video Ads

Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Consumers want to feel better understood by retailers especially during the holiday season, according to research. Jennifer Cannon on October 23, 2019 As consumers become increasingly aware of how personal data can be exchanged for value, their expectations from brand interactions are growing — especially for retail brands entering the holiday season. According to a … Continue reading Survey: Retail brands sharing personalized offers will win over consumers this holiday season

Google Creates Personalized Plan For Small Businesses

Google Creates Personalized Plan For Small Businesses by Laurie Sullivan  @lauriesullivan, June 27, 2019 Google on Thursday announced Google for Small Business, a Grow with Google initiative to help companies find the right tools and services to reach business goals. On this new website, marketers will find personalized plans, in-person workshops, and the latest news. … Continue reading Google Creates Personalized Plan For Small Businesses

3 Simple Ways to Make Your eCommerce Store More Personalized

Manish Dudharejia — March 14, 2019 Follow @Manish_Analyst — March 14, 2019 Unless you’ve been living under a rock for the past few years, you know by now how incredibly influential personalization can be in the marketing world. It’s been a leading eCommerce trend for the past few years, and nearly every business has made … Continue reading 3 Simple Ways to Make Your eCommerce Store More Personalized

Martech can deliver personalized consumer experiences, but humans are still required

The human component of marketing remains as important as ever to make technology more effective over the lifetime of a brand-consumer relationship. April Mullen on March 11, 2019 In the ever-evolving age of digital marketing, marketers are competing against many things: time constraints, a noisy marketplace, endless channels and formats for content, just to name … Continue reading Martech can deliver personalized consumer experiences, but humans are still required