Amie Levasseur — January 16, 2018 — January 16, 2018 Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels … Continue reading 3 Steps to Design Consistency for Your Personalized Experiences
Ellen Hart — August 28, 2017 — August 28, 2017 freephotocc / Pixabay Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far … Continue reading 3 Ways to Boost Email Relevancy With Personalized Imagery
Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox
Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
by Naylor GrayOctober 19, 2016 A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. Not having much use for it but also not wanting to be … Continue reading Timing Is Everything: When to Use Personalized Video
by Katie Sweet Follow @misskatiehrdySeptember 20, 2016 You have a variety of digital channels at your disposal to reach prospects and customers — website, mobile app, email, social media, digital advertising — just to name a few. If you provide generic, unpersonalized messages across channels, it’s relatively easy to ensure consistency. But the minute you … Continue reading One Voice, One Conversation: Bridging the Personalized Email and Website Divide
Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?