Here are three audience management strategies marketers can use to supply new and captivating content. Rakhi Patel on December 28, 2018 Consumers are demanding more from brands than ever before – more relevant, consistent and personalized experiences across devices and channels. And as a result, brand marketers are facing increased pressure to understand, anticipate and … Continue reading Learn how to build more emotionally engaging experiences with a personalized data strategy
Katie Sweet — October 18, 2018 Follow @misskatiehrdy — October 18, 2018 Think about your inbox for a second – both your personal and work accounts. How many emails do you receive in a week that are completely irrelevant to you? Cold emails copied and pasted from generic templates, email blasts from companies you never … Continue reading How Personalized Emails Improve Customer Success and Loyalty
Amie Levasseur — January 16, 2018 — January 16, 2018 Personalizing a site or app is a great way to create a relevant and engaging experience for a visitor or user. In many cases, a personalized experience is so subtle that visitors will not even realize that they are experiencing personalization. Instead, it just feels … Continue reading 3 Steps to Design Consistency for Your Personalized Experiences
Ellen Hart — August 28, 2017 — August 28, 2017 freephotocc / Pixabay Providing a personalized brand experience is no longer a nice-to-have for businesses. In today’s saturated marketplace, digitally competent consumers are well aware that they can choose from hundreds of companies for any given product or service. As a result, consumers are far … Continue reading 3 Ways to Boost Email Relevancy With Personalized Imagery
Josh Reyes — April 17, 2017 — April 17, 2017 Gone are the days when you needed a dedicated specialist or agency to handle all of your e-commerce stores’ marketing. With the rapid advancement of social media and email marketing platforms, anyone with an e-commerce store can get ads running and emails sending within a … Continue reading 5 Personalized Emails You Need to Replicate Outside of the Inbox
Kevin George — December 26, 2016 Follow @imkevin_monk— December 26, 2016 Humans, by nature, love it when they receive something that has been tailor-made for them. Be it an exclusive birthday gift, a customized vacation, or simply a personalized email. While the oldest, easiest, and most common form of personalization in emails is adding the … Continue reading The Charismatic Effect of Personalized Images in Email
by Lisa Manthei Follow @emarsysOctober 23, 2016 It costs a lot to acquire a new customer, but unfortunately for marketers, most will make a single purchase and never return to make another. Cultivating a repeat customer, on the other hand, costs far less than acquiring a new customer. In fact, it costs between five and … Continue reading What’s the Relationship Between Personalized Marketing & Customer Retention?
by Naylor GrayOctober 19, 2016 A few years back, my mom gave me a T-shirt for my birthday. It was one of those shirts that had my last name on it—a logo that said “Gray’s Tavern” on the front in really big letters. Not having much use for it but also not wanting to be … Continue reading Timing Is Everything: When to Use Personalized Video