Tag Archives: Personalized

Scaling personalized experiences: From anonymity to insight

Personalization Experiences

How can you tailor personalized  digital experiences from the first anonymous click to deep, insightful  engagement. Here’s a step-by-step guide and it all starts with tagging. Venkatraman Kannan on February 23, 2024  In the digital age, personalizing the user experience remains a paramount goal for marketers. Yet, how do we achieve this on non-gated websites where … Continue reading Scaling personalized experiences: From anonymity to insight →

From tech tools to personalized presents: Holiday gifts marketers actually want

Holiday Gifts Season

This holiday gift guide offers thoughtful and innovative ideas tailored for the marketers in your life. Shama Hyder on December 7, 2023 Put away the fruit cake and ugly sweaters. This holiday season calls for a more thoughtful approach to gifting, especially when it comes to the discerning marketer in your life.  Channeling the spirit … Continue reading From tech tools to personalized presents: Holiday gifts marketers actually want →

Michelin meets the digital era: Personalized recommendations powered by AI

AI Tools

How does a company renowned for ratings based on individual inspections scale up to meet the needs of its passionate customers? Constantine von Hoffman on August 21, 2023 The hotel and restaurant guides published by French tire company Michelin have high standards for inclusion. The company’s inspectors visit each restaurant and hotel multiple times to … Continue reading Michelin meets the digital era: Personalized recommendations powered by AI →

Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers

AI Development

Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers by Steve Smith , Staff Writer @popeyesm, July 28, 2023 At our Spring edition of the Brand Insider Summit: D2C, Adore Me’s Ranjan Roy proved an excellent guide to the promise of generative AI for e-commerce processes. Everyone is testing and learning how to … Continue reading Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers →

4 AI categories impacting marketing: Personalized customer journeys

Customer Journey

Here’s why artificial intelligence is integral to delivering personalized customer journeys and the platforms and tools that make it possible. Greg Kihlstrom on July 17, 2023 In this four-part series, we’re exploring four categories of artificial intelligence (AI), how they can meaningfully impact marketers and their customers and what to potentially avoid. Part one (Generative … Continue reading 4 AI categories impacting marketing: Personalized customer journeys →

Consumers Want More Personalized, Interactive Video From Brands, Study Finds

Consumer Experience

Consumers Want More Personalized, Interactive Video From Brands, Study Finds by Wayne Friedman , July 6, 2023 Consumers want more video from brands, of all types, in all their messaging — especially personalized video. Over 80% want more video from brands, but 70%  rarely or never get it — this from a survey of 2,009 … Continue reading Consumers Want More Personalized, Interactive Video From Brands, Study Finds →

Spotify’s Niche Mixes let you generate personalized playlists for almost anything

Spotify

Spotify’s new personalized mixes focus on artists, genres and decades   Mariella Moon   @mariella_moon Starting today, all free and premium Spotify users will be able access three new personalized mixes inspired by Daily Mix. The music streaming service already creates custom Daily Mixes for you by combining your favorite tracks with music it thinks … Continue reading Spotify’s Niche Mixes let you generate personalized playlists for almost anything →

AI Powers the Next Generation of Personalized Digital Marketing

Digital Marketing Trends

AI Powers the Next Generation of Personalized Digital Marketing Michael Scharff / 13 Mar 2023   Companies worldwide already use AI-powered predictive analytics to anticipate behaviors and onboard and retain customers. By all accounts, investment in AI is paying off. Research by NewVantage Partners shows that 91% of surveyed companies in 2022 were increasing investments in artificial … Continue reading AI Powers the Next Generation of Personalized Digital Marketing →

The ROI of personalized experiences: Content measurements

Content Optimization

Track the ROI of personalized content by looking at individual and incremental performance and using a multi-touch attribution model. Greg Kihlstrom on December 20, 2022 This is the second of a three-part series on the ROI of personalization. The first part (audience measurements) can be found here. While doing personalization well poses challenges to even … Continue reading The ROI of personalized experiences: Content measurements →

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