Tag Archives: Integration

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever by Meilani Weiss , Op-Ed Contributor, October 22, 2021 Media consumption of the modern viewer looks very different than it did just a few short years ago. The COVID-19 pandemic, along with the preferences of both millennial and Gen Z cohorts, have accelerated … Continue reading With Younger Audiences Going Ad-Free, Brand Integration Is More Important Than Ever

Leveraging Integration Projects: How to Keep Your CRM Data Clean

Megan Golden June 5, 2021 Before diving into a customer relationship management (CRM) platform integration project, one step to take is the always important but somewhat dreaded task of data cleaning. Although many times this to-do is skipped, ignored, or even rushed—and therefore done poorly—it’s a must-do if you want your integration project to go … Continue reading Leveraging Integration Projects: How to Keep Your CRM Data Clean

Why Are System Integration Projects Critical For Business Success? [With Examples]

Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]

New Pega products, Microsoft Ads integration: Wednesday’s daily brief

Plus, platforms tackle getting more done in emails Chris Wood on May 5, 2021 Marketing Land’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your … Continue reading New Pega products, Microsoft Ads integration: Wednesday’s daily brief

Google Builds Integration For Programmatic Publisher Identifiers

Google Builds Integration For Programmatic Publisher Identifiers by Laurie Sullivan  @lauriesullivan, March 11, 2021 The publisher provided identifier (PPID) in Google Ad Manager has been around for years, but until now was only used for direct deals. With the end of third-party cookies, this product is getting a new life. These single-site identifiers, which are specific … Continue reading Google Builds Integration For Programmatic Publisher Identifiers

How to Earn New Clients Through Recruitment CRM Integration

Paige Reeve January 7, 2021 There’s a number of recruitment, headhunting, and staffing agencies out there in need of a recruitment CRM to help them manage their prospects better. That’s why it’s relatively easy to acquire leads as recruiters. The actual challenge lies in converting them to be clients. This phase is the hardest part … Continue reading How to Earn New Clients Through Recruitment CRM Integration

5 Steps to Plan a Successful Tech Stack Integration Project

Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan  @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Shipping Integration is a Must for Your E-commerce Business

Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business