Tag Archives: Integration

How to Earn New Clients Through Recruitment CRM Integration

Paige Reeve January 7, 2021 There’s a number of recruitment, headhunting, and staffing agencies out there in need of a recruitment CRM to help them manage their prospects better. That’s why it’s relatively easy to acquire leads as recruiters. The actual challenge lies in converting them to be clients. This phase is the hardest part … Continue reading How to Earn New Clients Through Recruitment CRM Integration

5 Steps to Plan a Successful Tech Stack Integration Project

Brent Worley December 9, 2020 If you are planning to integrate your sales, marketing, or ERP systems and need to know how to best structure the project, here is a simple five phase approach to setting up a successful tech stack integration project. 1. Discovery The discovery phase defines the “what” of the project: What … Continue reading 5 Steps to Plan a Successful Tech Stack Integration Project

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform by Laurie Sullivan  @lauriesullivan, November 18, 2020 Microsoft Advertising this week introduced two features for Digital Marketing Center, a platform for small and medium-sized companies (SMB), introduced in June. Later this month, Microsoft Advertising will integrate LinkedIn into Digital Marketing Center, as well as … Continue reading Microsoft Intros Website Building Tool, LinkedIn Integration With SMB Advertising Platform

Shipping Integration is a Must for Your E-commerce Business

Angela Hausman, PhD October 27, 2020 Image courtesy of Entrepreneur For businesses, especially small businesses, the rapid increase in e-commerce sales is a two-edged sword. On the one hand, increased sales mean higher revenues but, on the other, shipping costs and the handling necessary to turn around orders quickly strain the business processes of nearly … Continue reading Shipping Integration is a Must for Your E-commerce Business

Is ‘work-life integration’ the new ‘work-life balance’?

By Carin Canale-Theakston August 14, 2020 It’s been almost six months since COVID-19 was declared a global pandemic by the World Health Organization. During these six months, our world has seen many novel events: The first pandemic in our collective lifetimes. The largest civil rights movement in history. Major school districts declaring they won’t return … Continue reading Is ‘work-life integration’ the new ‘work-life balance’?

iPost adds Magento integration to connect customer data for more personalized email marketing

The full native integration gives iPost users the ability to use Magento behavioral and transactional data to inform email personalization. Jennifer Cannon on November 21, 2019 Enterprise email and marketing automation provider iPost has announced a new integration with Adobe’s Magento commerce cloud. The integration will pass customer data stored in Magento to the iPost … Continue reading iPost adds Magento integration to connect customer data for more personalized email marketing

MasterCard buys SessionM for tighter credit card-loyalty program integration

The deal will provide customer insights for personalized offers and targeting and enable closed-loop measurement at the point of sale. Greg Sterling on October 22, 2019  Mastercard has purchased customer data and loyalty platform SessionM. Terms weren’t disclosed but the startup raised almost $100 million over four rounds.  SessionM is behind loyalty programs for a … Continue reading MasterCard buys SessionM for tighter credit card-loyalty program integration

Data Integration: The Real Key to Success with Intent Insights

Olivia Lipkin — October 17, 2019 In this era of hyper-personalization and ABM, having the right data can make or break your marketing efforts. That’s why we spend so much time talking about the value of third-party intent data — it’s your key to better account prioritizing, more effective content personalization, more efficient outreach, and … Continue reading Data Integration: The Real Key to Success with Intent Insights